Dr. Hoskins was valedictorian of his high-school graduating class and went right into pre-med at his undergraduate program at Illinois Wesleyan University.

During this time, he met his wife who introduced him to Chiropractic as a profession. After some soul searching, and some due diligence, Dr. Hoskins realized that working WITH the body was more congruent to his thinking than working ON the body – forcing it to do what it may not be ready to do. That and the blood – yech.

Since graduating from Logan College of Chiropractic in 1992 (it has since changed its name to Logan Health University), Dr. Hoskins has pursued deepening his understanding of the Chiropractic Philosophy to the point where he can teach it and help others live a congruent life and run a congruent practice.

In 2020, Dr. Hoskins started the Academy of Chiropractic Philosophers at Sherman College of Chiropractic. His paper “Philosophically Congruent Note Taking” was accepted for his ACP credentials.

Dr. Hoskins is the Sales and Marketing Director for Titronics Research and Development. They produce premium Chiropractic Assessment tools to help the Chiropractor determine the presence of the Chiropractic Vertebral Subluxation. These tools include Paraspinal Thermography (the Tytron scanner) and digital Range of Motion (the ty-tROM Digital Goniometer).

Dr. Hoskins is the founder, president, and User Interface/Experience Director for pureCHIROnotes. This intentionally simple ECR (Electronic Chiropractic Records) system does what needs to be done to keep notes and assist in tracking client progress without adding anything else. This is intentionally created for the cash, membership, and box-on-the-wall Chiropractic Practice with no insurance reimbursement tracking or features.

Dr. Hoskins is the Executive Director of the Palmetto State Chiropractic Association (PSCA, South Carolina). He accepted that appointment in 2016 and has been working with the Board of Directors to help preserve and protect the practice of Chiropractic in SC.

Dr. Hoskins sees clients at his private office which he shares with Dr. Sam Ralls DC, on Mondays, Wednesdays, and Fridays. On Tuesdays and Thursdays, he sees clients at a medical clinic that serves the under-served, undocumented, transient, and homeless.

On weekends, you can find Dr. Hoskins at a seminar teaching, vendoring, or with his wife on their motorcycle in the Blue Ridge Mountains.

Dr. Hoskins is available for consultations for any of his various interests. Doc Hoskins dot Com is the website with links to schedule a Zoom call with him.

TRANSCRIPT

JAMES CHESTER (HOST):  You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world's number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.

This episode is brought to you by…

ChiroHD – More than an EHR; Practice Management, Simplified.

EVO Creative Media – A boutique, high quality video content co-op.

The Chiro Hustle Podcast is sponsored by ChiroHD, EVO Creative Media, 100% Chiropractic, Chiro Health USA, Imaging Services, Chiro Moguls, New Patients in a Box, PureChiroNotes, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

Now let’s hustle!

 

LUKE MILLETT (PRODUCER):  Hey guys, welcome to episode 597 of the Chiro Hustle Podcast. I'm your producer, Luke Millet, and here's your host, James Chester.

JAMES CHESTER (HOST):  So today we had the opportunity of interviewing Dr. Dwayne Hoskins. And if you want to hear the story about how the growth of the profession is going, stay tuned for the full episode. Alright, welcome back guys. This is another episode of the Chiro Hustle Podcast. Today I have Dwayne Hoskins.

JAMES CHESTER (HOST):  You've been a part of the Chiro Hustle family now for five plus years. Yeah, right?

DR DWAYNE HOSKINS DC ACP (GUEST):  Crazy man.

JAMES CHESTER (HOST):  Producing content, even though that people don't really understand the big message behind content creation, people think that it's just to get views. But we started this out to actually document the message of Chiropractic. So thank you for being a part of this team, Dwayne.

DR DWAYNE HOSKINS DC ACP (GUEST):  Well, man, it's an honor, it's a privilege, it's a calling. You started out with the mission and there are people that we've interviewed that are no longer with us. You know, we have a permanent record of what they stood for, what they believed, what they taught, what they shared with. So it really is. From somebody inside the profession, it's an honor to work with somebody like you who has a passion for my profession, bigger than some of my professional colleagues.

JAMES CHESTER (HOST):  Well, it's easy for me because I have one mission that was to create more interviews and content than anybody else ever did for Chiropractic, hopefully more than BJ Palmer someday. So, you know, we'll just keep on going, right?

DR DWAYNE HOSKINS DC ACP (GUEST):  Yeah, he had quite a few recordings. I mean, he had a whole radio station. So, you know, his podcast back then, the radio shows, and his podcast back then were the little recordings on the wax discs he used to send out to all the different radio stations for advertising and for health talks and stuff. So yeah, he's got a lot of stuff he put out that we don't even know about anymore. But I think you're getting close. I mean, we're up to 597, we figured out.

JAMES CHESTER (HOST):  Yeah, we're 596.

DR DWAYNE HOSKINS DC ACP (GUEST):  Yeah, 600 knocking on the door of 600. I mean, my goodness.

JAMES CHESTER (HOST):  Yeah, and you, you were 13 years. You worked with rockstar Chiropractic podcast and then you did a little work with spinal column radio.

DR DWAYNE HOSKINS DC ACP (GUEST):  Yeah. And for some reason, Jason Ulsrud and I got hooked up in the membership practice with Tim Langley and he and I started doing the rockstar chiropractic project and he had posters and he was going to do videos and you know, all this stuff before blogging and vlogging was the thing. And our first show was we went up to New Beginnings in 2010 and we got to do a video interview with Reggie Gold and that ended up being his last video interview before he passed away. And we got to do a video interview with Irene Gold and that's one of her very few video interviews you've interviewed Irene on not too long ago, last year.

JAMES CHESTER (HOST):  She has episode 400.

DR DWAYNE HOSKINS DC ACP (GUEST):  Oh, okay. 200 episodes ago. So you know, some of these, it was just very interesting. And then I feel really bad. I can't pull out his name, but the spinal column radio Thomas Lamar, Thomas, he and his son, I mean, we had a great time. I filled in him for a week or two while they went on the extended vacation and it was just a great time of listening to people at a passion about recording and broadcasting. What we do, why we do it, who we do it with for posterity because we recorded it and broadcast it is just, it was just fun. And I was always told I had a good face for radio. And so, you know, this video stuff is a little disconcerting, but you know, that's why you hide your face with facial hair. Hopefully nobody knows.

JAMES CHESTER (HOST):  Too funny Dwayne. Well, I really, I'm thankful for you to be a part of the team. And I know you're doing a whole lot for the profession and it's noticed. So thank you.

DR DWAYNE HOSKINS DC ACP (GUEST):  Well, I appreciate that. But, you know, it's all in gratitude. I would not be alive today without chiropractic. My wife reminded me, we just had our 35th wedding anniversary on Sunday. So congratulations. Thank you. She reminded me that if she wouldn't have introduced me to the profession of chiropractic as an option, I would have gone into emergency medicine. And I probably would be dead by now with my tendencies and my energy level and my proclivity to add on weight. And so, and she's quite right. And with chiropractic and living the proper lifestyle, I've, I'm a big guy and I'll never be small, but I'm not sick. I'm not unhealthy. I could be more fit. And I'm working on that again and still. But you know, because of chiropractic, I am alive. I had a major accident last summer, actually the summer before last, tore me up bad and I would have probably died if I didn't have chiropractic. The physical damage that was done. And so I'm very thankful for the profession and if I can give back to the profession at all, that's what I do. All of my businesses are wrapped around chiropractic.

JAMES CHESTER (HOST):  That's a beautiful story, man. I'm glad that you're recovered and you're doing well. You know, one of the things that I'll jump into our big Y and then I'll talk about a couple of topics that we picked out, which are businesses that you work with in chiropractic, which are Titronics, pure Chiro notes. We'll let people know a lot about what you're doing, what's happening with those products and brands. Right. We'll talk about podcasts. We'll talk a little bit about marketing. We'll talk about some things that might be working, some things that definitely aren't working and the old Gretzky quote, let's go where the puck is going.

DR DWAYNE HOSKINS DC ACP (GUEST):  Hey, got to. You got to be worth. Yeah, I've got to be worth going. That works out right now.

JAMES CHESTER (HOST):  Yeah. So the big why, why do we do we do over here at Chiro Hustle? I'm sure Dwayne heard say this like a thousand times at least at this point, maybe about 600. But we protect freedom of speech and sometimes that's really like we gloss over these things, but freedom of speech is something that's under siege right now, specifically in America. We need to go back to our basics again and find our basic freedoms that make us unique and amazing. And that's being able to speak what's on our mind and our hearts. Our show does a fantastic job of that. So I'm really proud of that protecting medical freedom, family health freedom. That's a chiropractic truth. Chiropractors stand in the gap and have kept us from medical tyranny, in my opinion, and has stopped the medical machine from turning us all into some type of dystopia. So I'm thankful for chiropractors being that play in this world to keep families safe and giving people options for raising healthy families. So huge, huge, huge, huge. And then as I got to do the show more, I realized the way and what mattered even deeper, which was philosophy. And I realized that it was getting taken out of schools and it wasn't talked about as much at the chiropractic conferences. And there's all these medical companies that are coming in and giving the continuing education to these state associations. And they weren't talking about green books. They weren't talking about BJ Palmer anymore. They weren't talking about Reggie Gold. They weren't talking about Jim Sigafus. They weren't talking about any of the greats. They're talking about rhetoric to push a product that wasn't chiropractic based. So I said, how do we take that narrative and give people something that's real deal chiropractic and I was like, well, I think the sacred trust is probably the most important piece for people to know. So if they don't listen to our show, maybe they go and listen to find out what BJ Palmer's last words were and know the significance of chiropractic.

DR DWAYNE HOSKINS DC ACP (GUEST):  Yep. Yep. And that sacred trust is the entirety of chiropractic that DD passed on to him and that he preserved the green books and all of his research. And he passed that sacred trust. And you think about what a trust is. It's a legal entity that preserves and protects what it contains in it for the trustees to use and add to and uses a foundation to continue to build on. At the ICA convention in Vegas, I was asking, what about this? To guard, we could either guard like Fort Knox, the gold of Fort Knox, where do you know if there's any gold there or not? No, because nobody's allowed to see it. Or do we guard it like the crown jewels in London where everybody gets to see it? So we're supposed to guard it like the crown jewels are supposed to show it off, but we're also supposed to protect the integrity of it at the same time.

JAMES CHESTER (HOST):  Exactly. And when you start to get philosophical, I've also noticed that they started taking the language of chiropractic and removing it.

DR DWAYNE HOSKINS DC ACP (GUEST):  Yeah, absolutely. I just finished my ACP paper and I make a very strong plea in it. It's like, please, by all means, let's use our vocabulary that's precious and specific to what we do for a unique profession where license says a separate and distinct profession. We have our own vocabulary. Let's use it at all opportunities. But we also have to be careful that, you know, 1920s, 1930s, when most of the green books are written, that vocabulary is different than what we have 100 years later. The words back there mean something. We need to do our due diligence in finding out what he meant and what they meant when they wrote those things. We can't just take that word and translate it by what it means today. We need to find it. So, we need to start to protect and preserving the sacred trust.

JAMES CHESTER (HOST):  Well, yes, and do not remove it. Right. Do not remove it from the education of these schools that say that they're chiropractic colleges or chiropractic universities. Like we have to have the fundamentals intact.

DR DWAYNE HOSKINS DC ACP (GUEST):  Yeah. One of the things I asked when at Sherman, asking to become Dean of Clinics was,  What are your philosophy classes and Joe Donofrio, the vice president of academic affairs, he goes, well, all of our classes are philosophy classes. I'm like, well, that is how it's supposed to be. How unique, right? And then, you know, you have, if you didn't go through Sherman, you had to sit in on a philosophy classes and I got to be a part of some other classes. And it truly is, you know, how does this cellular reproduction fit with the 33 principles? where does it fit in that? And so it's refreshing to see it in action, but you're absolutely right. We don't know why we're doing something, why are we even doing it?

JAMES CHESTER (HOST):  And I've noticed this too, like we don't necessarily need the public to know what 33 principles are. No. And we don't need them to necessarily know what the sacred trust is. Correct. We don't necessarily need them to know what subluxation centered chiropractic is. We don't necessarily need them to understand what an intelligence is, universal intelligences. What we need the public to understand is that chiropractic is effective for their families. It's good for children. It's good for all walks of life. And that's the story brand I think we really need to focus on.

DR DWAYNE HOSKINS DC ACP (GUEST):  And I agree with you to a point, but when you see multi-trillion dollar organizations spend millions of dollars in advertising to educate the public on what PED is and what pre-diabetes is and stuff, I think we shouldn't short sell the public in understanding what a vertebral subluxation is. And they can understand it. When I taught physics at undergrad level, I told them that listen, you already are experiencing everything we're gonna talk about. It's just a different language. When I teach chiropractic to our clients, it's like you already know this. We're just giving you the chiropractic name for what you already know. You know your body heals. We just call that innate intelligence. You know that everything out there is trying to kill you. That's universal forces. You know these things. We just have a name for it within chiropractic. And you know that happy brain is a really good place to be and a happy brain is normal. And all chiropractic does is remove interference to get back to normal. In fact, you know what, expect miracles. What is a miracle? What's a medical miracle James? It's returning back to normal. Every miracle that has to do with body physiology, including the ones Jesus did, we're returning the body back to normal function. That's good. When people get that, they get it. It's like, oh my goodness, I don't need drugs. I don't need surgery. I don't need all these other things because I just want a normal body. I want a happy brain. And then they get into why we have a separate and distinct vocabulary.

JAMES CHESTER (HOST):  So let's go back to the education model.

DR DWAYNE HOSKINS DC ACP (GUEST):  You got me going brother. You got me going.

JAMES CHESTER (HOST):  The education model. Yes. So when we made our first movie called The Chiropractic the documentary, we went over to Europe. We took it through a couple different locations over there. But one of the places I went was called, it was called the Angle European Chiropractic College. Yes. And I went to Burnrith and I took Luke over there. We toured through and I was gonna give a talk before I went up. I'm sure you've heard me tell the story before. That's okay. But I was perplexed because I'm not an educator. And at that point, I was a filmmaker and I had not started a podcast yet. And I wasn't even like really a speaker. And they gave me some guidelines that I had to follow. And they told me that, please don't talk about subluxation at a chiropractic school. And I'm not telling them the right or the wrong. I was confused. And then they said, please don't talk about innate intelligence or universal intelligence. And I'm like, why is this like blasphemy? Why am I not allowed to have talks on things that are historical references and contexts and lexicon of chiropractic?

DR DWAYNE HOSKINS DC ACP (GUEST):  And physiological realities.

JAMES CHESTER (HOST):  So, me being wet behind the ears is the chiropractic advocate. I said, thanks for having me here today. I've been asked to not talk to you guys tonight about subluxation, innate intelligence, universal intelligence. And I said, now that we got that out of the way. I've got about three minutes before they show up.

DR DWAYNE HOSKINS DC ACP (GUEST):  And I just, you know, when, just the history, I mean, we're here to talk about a lot of things. I mean, we already decided what we're gonna talk about, but you brought this up. When in the course of human events, you're trying and struggling to grow the profession, there always has to be the financial growth as well. And when the chiropractic profession limits the chiropractor’s ability to make massive amounts of money because it's lagging behind, the chiropractor will change what they say to make the money they think they, as much money as they think they can. And so by limiting those things that are new and attaching the vocabulary to things that are old, which is the medical community, picking up the scraps that they've thrown away, the therapies that they've thrown away that they no longer use, they've gone on to bigger, better things. It's like, okay, I can use that now. I can make a lot of money doing these things. I don't even have to be in the office. And it's like, but if I talk about innate, if I talk about universal, if I talk about subluxation, that is a very intimate interaction between the chiropractor and the client, the patient, the member, the whatever term you wanna use for them. And I have to be there and I have to invest my time energy and intention to affect that clearing of the subluxation so that they can be free from this dastardly thing that limits their connection with themselves and ultimately the connection to God, the universe, full expression alive. Somebody who's focused on money isn't gonna get to that. And so unfortunately, in the course of human events, these things happen. And I've seen since COVID, the public has turned and I see a lot of chiropractors have turned. The ones that stuck by their guns talked about subluxation, talked about universal, talked about innate, talked about happy brain syndrome, talked about, doesn't matter what's going on in the medical community, you've gotta have an intact nervous system to have a healthy immune system for whatever else you do, those people grew during COVID. The ones that were practicing medicine under chiropractic license struggle. And because the public wants the truth and the public saw incongruency and they wanted something different and better. And that's what we have to offer.

JAMES CHESTER (HOST):  And as we've seen the past, now we're going into our fourth year of this. Like as we've seen all that happening, we've also seen a theme that I believe has been around since we've made our first movie, which are the other medical communities are parceling off chiropractic messaging and chiropractic truth and chiropractic method. And they're saying, hey, we'll just take a little bit of that. We'll make it ours now.

DR DWAYNE HOSKINS DC ACP (GUEST):  Right, well, the biggest thing that came out in the last three or four years is dysautonomia, which is an imbalance in the autonomic nervous system. Does that sound familiar? That's been around, I mean, that's chiropractic for the last 120 years. There's an imbalance in the nervous system that reacts to stimuli, resilience, and all these other things. I'm like, welcome to chiropractic. They want what we have and those that, for whatever reason, don't want what we have. They're just grabbing at the scraps off the table that the medical community says, we don't want that because it doesn't work for us anymore.

JAMES CHESTER (HOST):  Well, even if we take mainstream guys like Joe Despenza, he's got one of the biggest movements in the world right now at this meditations and his seminars he puts on. How many people know he's a chiropractor? You know, Gary Breca, the guy with 10x health solutions. He was just interviewed by Joe Rogan. You know what he didn't say one time? I'm a chiropractor.

DR DWAYNE HOSKINS DC ACP (GUEST):  Yep.

JAMES CHESTER (HOST):  Like there's definitely incongruency in the flag that people wave for the profession of chiropractic once they go a certain path.

DR DWAYNE HOSKINS DC ACP (GUEST):  Yep. Yep. And it's, you know, I wish I had an answer for what everybody thinks and believes. Being a chiropractor is part of my identity. It's not what it's based on, but it's part of who I am. And I'm very proud to be a chiropractor. As you should. And then I'm pretty darn good at it too. So I don't, I can't speak for anybody else. But everybody who knows me knows I'm a chiropractor.

JAMES CHESTER (HOST):  I love that a bunch. That's, that's one of the blessings of having you on the Chiro Hustle team is you always bring that up on the team meetings or when we have somebody new sampling out what we're doing. You're like, by the way, I'm the sole chiropractor on the team and I make sure that the message is behind this product are strong.

DR DWAYNE HOSKINS DC ACP (GUEST):  Yeah. And I don't mean that to slight you in any way. It's just, I hope because of who I am, the intention of that is to make sure we stay focused on what we say freedom of speech, medical freedom and protecting, preserving, promoting the sacred trust.

JAMES CHESTER (HOST):  Yeah. And I know that we're getting deep into the interview here. So let's, let's go into some things that you're working on coming into the new year that will be relevant with the 24 with Titronics and pure Chiro notes.

DR DWAYNE HOSKINS DC ACP (GUEST):  Well, Titronics, we've released our cloud software this last year tweaked it, really refurbished it. As with any software platform, the operating systems key and with Microsoft changing, we're going to get Windows 12 this next year. The original Titronics was written in Windows seven, Windows, you know, it's old and it's antiquated and it's really not serviceable anymore. Still works. It still could work, but we can't guarantee that the drivers are still going to work. We can't guarantee with the new chips when we've got in the scanners. If something breaks, we may have to replace it. You know, the new technology requires new drivers and we can't, we just can't do that anymore. It's like trying to use an old razor flip phone. You can probably get it to work, but really it's not a useful tool anymore. And so getting everybody onto the cloud has been our major push this year. And as of January 1st, we don't support the old software. We just can't. 99% of our problems with our tech calls have been with people's networking systems, or computer operating system updates, things that have nothing to do with our software, but our software can't work without them. And so we've changed how we do that. But the new software has got so many new things to it where it takes the guesswork out of determining what pattern is. It has analytics to tell you how, what's the number, how congruent are you to the pattern you've developed and identified? How much percentage are you like that? And you can track that rather than graphical. Now it's numerical. Three or four levels that we've added to are looking to add a fifth and a sixth. It's just, it's just amazing. And it's all cloud based. And so, you know, if something happens to your office, something happens, you haven't lost any data. We have it all. And it's just, it's just amazing. We've also got a range of motions coming out in the spring. I'm very excited about that. We can do a full cervical range of motion in about three minutes. And it's accurate to less than a degree. The standard is plus or minus five degrees. And so it's extremely accurate, precise, reliable, and repeatable, and it works with this software. So I'm excited about that too. We've had one out in the past. We've got the technology, Chris and Roger have been working hard on it. And they've been getting the right components in the right place at the right time. And so we're ready to release that quarter one hopefully. And it works great. I mean, just fantabulous. And it works with any joint complex in the body and all the standards are already in there. You just gotta tell which joint you're assessing. And it tells you how to do it, shows you pictures how to do it, gathers the data, and gives you a report that I'd say this as a salesperson “that even a lawyer can understand.” And so it's just really cool we're going with that. And we might be getting a thermal camera for screening. So you actually see the whole body and see all the changes, the disautonomia, the imbalance in the thermal regulation. And so we can document it on a gross scale rather than, I don't wanna say just paraspinally because it's physiologically the purest way that's been found to measure the autonomic balance. But just to grossly overall how to do that. So we're excited about the potential of that as well. So that's where we're headed with Titronics. Well, growing, defending and supporting and it's just been awesome.

 

This episode is brought to you by…

ChiroHD – More than an EHR; Practice Management, Simplified.

EVO Creative Media – A boutique, high quality video content co-op.

The Chiro Hustle Podcast is sponsored by ChiroHD, EVO Creative Media, 100% Chiropractic, Chiro Health USA, Imaging Services, Chiro Moguls, New Patients in a Box, PureChiroNotes, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

Now let’s hustle!

 

JAMES CHESTER (HOST):  Let me jump in quickly in. For people that are not familiar with Titronics, it's a way for people to scan the nervous system through Surface EMG.  And now they're monitoring. They're monitoring. And it gives a temperature reading, right? If there's inflammation.

DR DWAYNE HOSKINS DC ACP (GUEST):  No. Okay. Let me back up here. The physiology is this. On each side of the spinous process, which is the bumps up and down your spine, there's pockets of capillary beds. And the capillary beds, their only function is to get rid of heat generated by the spinal cord. That's operated by the sympathetic nervous system. And it's controlled by that level of the spinal cord. So as the spinal cord does work, it generates heat. And that needs to be gotten rid of. Ideally, in an ideal normal situation, you're gonna have balanced emission of heat. So what we're looking for is how balanced is this handling of the heat when we measure the temperature? So we find areas of large imbalance or areas that no matter what's going on, no matter when I scan you, it's always the same. That's stuck and stuck is not good. And that's what we call pattern. So it's measuring a direct result of the function of the autonomic nervous system, specifically the sympathetic. So it's very, very tight. There's very few variables in it, B.J. Palmer. When he patented this in 1926, it's almost 100 years ago, he said this is the closest thing you can get to his multi-million dollar machine called the electroencephylo-neuromentimperath. And so, and that's a whole nother story beyond that, but it tells the chiropractor very reliably, very specifically, very accurately, is there balance in the body's ability to regulate a core function that you can't affect any other way? So that makes sense, or is that too much?

JAMES CHESTER (HOST):  Yeah, no, I'm tracking you. So for somebody that might be watching this and they're like, why doesn't every chiropractor use one of those?

DR DWAYNE HOSKINS DC ACP (GUEST):  Mm-hmm.

JAMES CHESTER (HOST):  Like, it's like saying, why wouldn't every chiropractor use the x-ray?

DR DWAYNE HOSKINS DC ACP (GUEST):  Right, and, you know, different techniques determine subluxation different ways. This is an objective, non-invasive way of taking your temperature to get some basic information. And over time, we can develop pattern. You can practice chiropractic without any tools, without X-ray, without anything. They did that before these things were invented, right? Mm-hmm. X-ray wasn't adopted until 1915. Thermography wasn't invented in the chiropractic field until 1926. You know, what did they do before then? They detected, located, analyzed, and still helped the body correct the vertebral subluxation. This just adds a level of assessment, which, it's objective, that allows the doctor to have increased certainty in what they're doing. And to do a post-check to make sure that what they did actually affected the subluxation in the nervous system. And so that's how we use the tool. Other chiropractors have different ways of doing it. Some do leg checks, some do a multitude of things, but that's just, that we have a tool that objectively can tell you.

JAMES CHESTER (HOST):  Yeah, the whole time you've been talking about this, I'm like, it kind of reminds me of like, when you're, you have to check engine light on your car, and you want to go get the code. And then you figure out what you have to do in order to like fix that check engine light on your vehicle, and then you fix it, and then you check it again, and the code's clear. Yeah.

DR DWAYNE HOSKINS DC ACP (GUEST):  Pretty simple. And you keep the tool and you check it every time. Sometimes those codes, I mean, to continue with the analogy, sometimes those codes accumulate, and they don't trip that light until something major happens. Would you rather keep them clear on a regular basis, or would you rather wait until something breaks and the light comes up?

JAMES CHESTER (HOST):  Yeah.

DR DWAYNE HOSKINS DC ACP (GUEST):  It's called a dummy light for a reason.

JAMES CHESTER (HOST):  Don't put black duct tape on it. Well…

DR DWAYNE HOSKINS DC ACP (GUEST):  I've driven many cars that way.

JAMES CHESTER (HOST):  Or electrical tape, I think it is that duct tape. Black electrical tape, yep. No, don't do that. Don't do that. Pure Chiro Notes. I know that it's a, maybe I'll get this one right. It's a note system that's for membership style, cash style practices that doesn't do anything with insurance.

DR DWAYNE HOSKINS DC ACP (GUEST):  Correct. Correct. And there's a reason for that. It's not that I don't know insurance. When I was at Logan, before I graduated, I actually taught an insurance protocol course to my classmates and set the curriculum for, I don't know if they still teach it now, but for 10 years after I left, they taught my curriculum. So it's not that I don't know insurance. I came to the realization that the codes that insurance have, first of all, they're owned and patented, are owned and copyrighted by the AMA and the WHO. Two organizations that don't represent me. Second of all, the codes that we as chiropractors have used are what are called not otherwise specified. And if you look at the codes, the current ones are M99.1x or .0x, depending on which one you use. Those are at the end of the musculoskeletal listings, M99. After that goes the N numbers, which are neurological. So it's like everything else, the medicine thing about it's like, well, let's do not otherwise specialize in 99.0 as a somatic dysfunction. In 99.1 is a chiropractic retubles of a stage, or not even on call it that, but chiropractic something or other. So when I looked at what the actual definition of these terms mean, it doesn't describe what I find and what I do. And so how can I reconcile that with putting down something that I don't believe I'm doing to get paid for, that's called fraud, not saying anybody else does it, but for me, it became fraud. And then when I do it over the telephone line or over the internet, it becomes wire fraud. And then it becomes insurance fraud, because I'm getting money from insurance company for something I don't even believe I'm doing. I mean, look at the procedure codes, they're 9894, 0, 1, 2, and 3. Those are for spinal manipulation of one or two, three or four, five regions. And so I don't do manipulation, and it just doesn't fit with what I do. And so how can I use them? And so I've chosen for me to do cash practice, membership practice, box on the wall practice. And I don't code, because there's no coding out there that fits with what I do. And that's a personal decision. Again, freedom of speech, this is what I believe you can do what you want, practice the way you want, be congruent with what you said. Don't say one thing and do something else, that's not okay. Preach, practice preach, the same thing. And then, you know, if you can build insurance that way, if you want, I choose not to. And I couldn't find a software solution for me. I was building a brand new practice. It was like I can either spend $8,000, $10,000 on shelving and folders and printers and folders and paper and ink and all this stuff, or I can build an app. And so we built an app, let my friends at the membership community know about it and they're like, hey, can we use it, I don't know what made it a membership back a membership subscription service, software as a service. We're on our third iteration and making it bigger and better. We're adding things that never wanted to add, scheduling for one thing. Like you and I had an appointment today, yes? We're either one of us on time? No, things happen, right? So it's good to know I needed to be here for this appointment. I show up or they get things ready. It's okay. But when people come in the office, you know, they usually sign in, right? They check in and everybody I know in an office goes off the check-in sheet. They don't go off the appointment book. So if Mary's down at 1130 and she shows up at 1030 and Joe shows up at 1045 for his 1045 appointment, who's going in first? Mary, cause she got there first, right? Am I right or am I right? You're right. So I'm like, okay, yeah, you can have an appointment. So anyway, we're dealing with those things for me. I'm dealing with those to satisfy my customers' desires and needs. And so we're working on getting that involved, forms involved, doing the other practice, management, business support, not practice management, business support, practice business support stuff. So managing your social media, managing communications, managing some of the accounting side of things, doing those things so that this one software can provide support for this type of practice in a way that's congruent with this type of practice. And so that's what I created and that's where we're at. We're 12 years into it now. And looking forward for some massive growth this year.

JAMES CHESTER (HOST):  I mean, I'm a big fan. I think that what you do actually promotes and gives legitimate foundation for chiropractic as a service provider. And I know why people get misconstrued and they call it chiropractic medicine because they're actually doing chiropractic medical codes. So there's a reason why the public's confused and the practitioners confused because they are actually building out for manipulation and not for chiropractic adjustment or spinal correction or whatever the vitalistic approach to chiropractic promotes.

DR DWAYNE HOSKINS DC ACP (GUEST):  And they're getting reimbursed from a medical insurance company for their medical benefits.

JAMES CHESTER (HOST):  Which we'll say is not chiropractic.

DR DWAYNE HOSKINS DC ACP (GUEST):  No, separate and distinct. Either we are or we aren't, choose.

JAMES CHESTER (HOST):  Yeah, that's definitely the cornerstone of why we have such congruency together to win is we always want to promote the profession as best light. And we want to protect and support the practitioners the best we know how to, even though we might not be able to do it for everyone. And it's important for us to keep our standards for what we talk about and what we produce and how you practice. And a lot of chiropractic out there looking for solutions to say, look, I'm tired of being a part of that system.

DR DWAYNE HOSKINS DC ACP (GUEST):  Well, let me share some with you. In almost every state, there's a state association that stands for what you want. Oh, hey, look, I was chiropractic of the year. Not that I showed you for that, but there's a state association that helps you accomplish that too. So it's not just businesses like mine, there are state associations and international associations, IFCO, ICA, that help you do practice like it was meant to be.

JAMES CHESTER (HOST):  Well, you know me, this past year, I've gone full speed ahead promoting state associations and getting people to support financially and become members and to see the big idea and see the big picture of being a contributor because organizations that are congruent with your practice style, you got to support them. You got to be a member of.

DR DWAYNE HOSKINS DC ACP (GUEST):  Right, and you don't know what's going on behind the scenes. Like I spend, I'm the executive director for the Palmetto State Chiropractic Association an IFCO affiliate. I spend a full day, once a quarter down at the state house, look, watching my board of examiners carry out their business. They know who I am, a couple of my friends, a couple of my members of association and they know why I'm there, because I call them out. I was like, why did you let that person call us Chiropractic Medicine? Why did you let that go? Why was that even part allowed? He's like, excuse me ma'am, that's not an acceptable term. It's not anywhere in our acceptable terms list of what we're called. We're called chiropractors or doctors of chiropractic, not doctors of chiropractic medicine. There is no profession recognized for the state of South Carolina, called chiropractic medicine. Please don't use that again, because we don't know what you're talking about. So I bring that up, I mean, but every executive director should be doing that. Your association has somebody that should be doing that and that's where you dues goes, because I'm missing a day of practice.

JAMES CHESTER (HOST):  Well, we definitely need to have a roundup of all the executive directors and give them some coaching.

DR DWAYNE HOSKINS DC ACP (GUEST):  But well, and the ones that I know, Ceraceli and Cat, and there's a few in the Northeast and a few in the, and then they're in a group in New Mexico. And we have a group that we're constantly in contact with each other to give a heads up, because the coordinated attacks against us are very well coordinated and very clandestine. And so when something happens in Florida, everybody else is aware of it, and we can pitch in and send the legislatures, even in Florida are concerned about what their neighbors are thinking. And so it's made some differences, it really has, in stopping some of these clandestine attacks. But if we don't have members paying dues,

JAMES CHESTER (HOST):  and back to our original message, this protects the sacred trust.

DR DWAYNE HOSKINS DC ACP (GUEST):  Absolutely protects, defends, preserves it, promotes it.

JAMES CHESTER (HOST):  Amen. Is there anything that you think that we should touch on before we call it a night?

DR DWAYNE HOSKINS DC ACP (GUEST):  No, well, yeah, I mean, I've noticed a difference in the general population, how they think about chiropractic from before COVID until now. They've been lied to, they've been cheated, they've been stolen from, they've been manipulated in a non-chiropractic, in an evil way, and they know it, they know it deep down inside. And they're much more aware of who's telling them what, and where that authority comes from. I have the privilege, and I count it a privilege, I actually see chiropractic clients at a medical clinic downtown Spartanburg. And I love the upstate of South Carolina, it's a beautiful place, a lot of beautiful people. I love what I do and I love where I do it. But I get to see the people that nobody else wants to touch in a medical setting, and everybody there understands what I do and what I don't do. I only deliver chiropractic, and I only do chiropractic things. I don't even do vitals, that's the medical thing that they take care of. And so, they don't want to do my job. They have enough stuff, I watch them, the doctors up, the DOs, the MDs, the nurse practitioners, the physician's assistants, the nurses are so wrapped up in cleaning up their own messes, diabetes, addictions, opioid addictions, and all this other stuff that's medical, they're so busy doing that, they don't even want to comprehend what I do. And that's something that goes through the chiropractor. A lot of them have become clients, and now they understand more of what I do and what I don't do. And funny enough, part of the protocol where I am now is if you come in for breast reduction, you have to see me five times to make sure your spine’s correct before you can go through a surgical consult. So they've even implemented me understanding that I have to do with posture. Everything has changed with this COVID. Everybody is looking at health and vitality and survivability and resilience in a different way. And we have a bigger, stronger voice. The problem is, is we're still speaking in pre-COVID terms from a pre-COVID lower authority level, if you will. We have much more authority in the community. People want to hear the truth. They want to hear today, the same message I was saying pre-COVID is, the only way to have a good immune system is to have a clear nervous system. That never changed. I've been saying that for 20 years. During COVID, I was like, whether you believe the vaccine is real or not, whether it's poison or not, whether it helps or not, it only works if you have a good immune system. And the only way you have a good immune system is to have a clear nervous system. That message never changed. And those people that know we know that I have integrity, because no matter what came at us, my message didn't change. Because I wasn't chasing symptoms. I was working on core human physiology. And that's what we need to get back to.

JAMES CHESTER (HOST):  Back to the core human. Yeah. The people that you're seeing and other chiropractors seen over the past three, four years now, those people are adulterated. They have shame. They have guilt. They have fear. They have isolation. They have depression, they have anxiety. They're pissed. They are pissed that they've been sold a foul message that has their bodies to the point where now they're dealing with the downstream direct effects of what they were medically recommended by a system that did not care about them. And that's the thing about chiropractic. And I'm not trying to tell anybody that watches this, that the people in that medical world want to hurt people. They were misled too.

DR DWAYNE HOSKINS DC ACP (GUEST):  Yeah, the individuals though, the organisations, the industry is well, who's at fault?

JAMES CHESTER (HOST):  But there's a lot of shame and guilt out there for the person that like actually used that product. And they're like really like, they're scared now. They're scared to go back into that same system because they know their loved ones are sick now. They know that they've seen people having cardiac issues. They've seen people having multiple different, I don't even know. I can't tell you.

DR DWAYNE HOSKINS DC ACP (GUEST):  Yeah, strokes. You know, Matt McCoy just put out another, it's like listen guys, strokes are on the rise and you know why? So you gotta even be more careful now in the chiropractic realm than we ever had before. We were never the real cause of stroke to begin with and we still aren't, but it's becoming much, much more prevalent than people having strokes that we gotta be super aware now.

JAMES CHESTER (HOST):  And that's just it. It's like the correlation between like somebody having an effect stroke from some type of pharmacological product that they've been abusing or using or took. And then saying, hey, this is a chiropractic thing. Like what escape moment for them?

DR DWAYNE HOSKINS DC ACP (GUEST):  Yep, yep, yep. Now what's the answer to all that? All that fear and shame and guilt. What's the answer? It's on your shirt.

JAMES CHESTER (HOST):  The principal?

DR DWAYNE HOSKINS DC ACP (GUEST):  The DE Principles of give, love and serve with no expectation, with no shame, with no prejudice, with no reserve. The only way we can overcome this is do what chiropractors have always done. Give, love, serve for the sake of giving, loving and serving.

JAMES CHESTER (HOST):  Expecting nothing in return.

DR DWAYNE HOSKINS DC ACP (GUEST):  And, really, understanding that miracles are gonna happen so we should expect them.

JAMES CHESTER (HOST):  Amen. So I'm sure people want to know more about Titronics, pureCHIROnotes. Where do we send them to and how are you?

DR DWAYNE HOSKINS DC ACP (GUEST):  Titronics. Yeah, Titronics.com. Here live, we're at the end of 2023. We've got an end of your special. So make sure you contact me through the website Titronics.com. You're gonna see it everywhere as we've been part of the sponsorship of this podcast series for two, three years now. PureCHIROnotes.com. And if you do pureCHIROnotes.com, chiropractors, there's gonna be three months free to get you going, no set up, charge. Come and try it out. There's always free demo, two-week demo, but if you're serious about it and wanna get started, we'll give you three months free. When this airs, again, in the fall, we just turn on what, September 25th?

JAMES CHESTER (HOST):  Night now, right? September 19th.

DR DWAYNE HOSKINS DC ACP (GUEST):  Hey, you know, that's chiropractic's birthday almost. It is. So the offer's still be good then. So when this is live now, when you watch it in two, three months on Facebook, when you watch it, when it comes out as a podcast in September or anytime down the road, pureCHIROnotes.com slash chiropractors, we'll make sure you get that special then as well. And then, you know, if you need help finding a good state association, please email me. DocHoskins at gmail or you could have PSCA1895 at gmail.com. That's the PSCA. And I'll be happy to help you find a really good state association. I know that Georgia and South Carolina, Florida, have out of state membership. So if you can't, if you're close and you can't get those, weren't happy to help you get connected with a group of people that think like you so that we can be more stable and more convinced and more concrete and more strong in what we believe and how we believe it.

JAMES CHESTER (HOST):  Organized. Organized. Yes. Well, Dr. Dwayne Hoskins, your episode 597 of the Chiro Hustle Podcast. Thanks for being our guest tonight.

DR DWAYNE HOSKINS DC ACP (GUEST):  I love you, man. Thank you. BJ says, well, I love you, period. But I love everyone who’s listening because, like BJ said, I love you because you love the thing I love, which is chiropractic.

JAMES CHESTER (HOST):  Amen. Well, you guys are just one story away, keep hustling. I'll see you guys on our next episode. Dwayne, have a great night out there in South Carolina. Love you, man. All right, bye for now.

JAMES CHESTER (HOST):  Thanks for listening to Chiro Hustle. Don't forget to subscribe and check back next week to continue hustling.

This episode is brought to you by…

ChiroHD – More than an EHR; Practice Management, Simplified.

EVO Creative Media – A boutique, high quality video content co-op.

The Chiro Hustle Podcast is sponsored by ChiroHD, EVO Creative Media, 100% Chiropractic, Chiro Health USA, Imaging Services, Chiro Moguls, New Patients in a Box, PureChiroNotes, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

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