INTRODUCING LISA ENGLE

In this powerful episode of the Chiro Hustle Podcast, host James Chester reconnects with Lisa Engle, a passionate advocate and 35-year veteran of chiropractic service. Lisa returns to the show with a new mission: to elevate the chiropractic experience for doctors, CAs, and patients through her self-published book, Your Guide to Creating the Ultimate Chiropractic Experience.

In this conversation, she shares deep insight into how every person in the practice plays a vital role in delivering care that sticks and why now is the time for more advocacy, collaboration, and authenticity within chiropractic.

HIGHLIGHTS

Lisa shares her journey from chiropractic assistant to community leader and coach, supporting doctors and staff through OptiMOM and her writing.

• Her new book encourages DCs and their teams to create practice experiences that align with their authentic expression and keep both staff and patients engaged.
• Powerful reminder that CAs can be the reason patients return, through genuine, human connections and advocacy.
• Strong call for chiropractic students to seek mentorship and real-world experience early to find their authentic voice in practice.
• A vision of the future: greater collaboration, expanded awareness, and chiropractic playing a vital role in global health restoration.
• Lisa opens up about being a non-DC in a principled profession and how that unique perspective drives her to advocate even harder for chiropractic values.
• The profession must capitalize on the current cultural shift toward health freedom, community-first care, and natural healing modalities.

ABOUT LISA

Lisa Engle, Author & Chiropractic Advocate
Based in Atlanta, GA, Lisa has been deeply involved in chiropractic for 35+ years. A coach, author, and speaker, she is the creator of OptiMOM Coaching and the book Your Guide to Creating the Ultimate Chiropractic Experience. Lisa is widely known for empowering chiropractic teams and helping practices build authentic, sustainable environments.

From Our Sponsors and Partners

JAMES CHESTER (HOST):  You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number-one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.

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DIVING INTO THE CONVERSATION

Creating Sticky Experiences Through Human Connection

Lisa emphasizes that delivering chiropractic care goes beyond just the adjustment. The entire practice environment, including staff interactions and emotional presence, creates a “sticky” experience that keeps patients coming back. She shares how CAs can powerfully influence a patient’s decision to return just by making them feel seen, supported, and valued.

The CA’s Role in Patient Retention and Practice Energy

Far from being just support staff, Lisa believes CAs are the unsung heroes of the profession. Her message to DCs: empower your CAs by helping them understand their vital role in the bigness of chiropractic. Lisa explains how a CA’s small gestures can leave lasting imprints and help cultivate a deeply engaged community of practice members.

Coaching the Caregivers and Practitioners

Through OptiMOM Coaching, Lisa supports mothers and CAs who are often the emotional backbone of the practice. Her coaching philosophy is free from judgment and overwhelm, helping others reconnect with their own innate wisdom. Her model supports practitioners and staff in creating environments that they want to be part of for the long haul.

The Call for Advocacy, Especially Now

Lisa and James discuss the cultural moment we are living in a world hungry for truth, sovereignty, and healthcare freedom. Chiropractic stands as a beacon in this movement, but it requires vocal advocates in every role. Lisa calls on every member of the profession to recognize their power in shifting perceptions and expanding access to chiropractic care.

CLOSING THOUGHT

Creating a powerful chiropractic practice isn’t just about adjusting spines. It’s about adjusting experience. Lisa Engle invites chiropractors to elevate every point of contact in their practice by infusing it with intention, authenticity, and connection.

HASHTAGS

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