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May 26, 2024

Crack Addicts & the Great Awakening in Chiropractic – Alessandra Colon DC – Chiro Hustle Podcast 564


Dr. Alessandra Colón is the first in her profession to pioneer a national television series. Bringing chiropractic to the forefront on TLC's latest show “Crack Addicts.” She intends on breaking the connotation surrounding the chiropractic profession and to showcase that it is not just about the “cracks,” when it comes to our healing.

Alessandra is a puertori-CAN, who was raised by a single mother and a survivor of stage 4 Hodgkin's lymphoma. She went on to become the LLS's Woman of the Year in 2015 and took home the title of Palm Beach Illustrated's Top Chiropractor 2018, along with Best of Palm Beach 2020 and 2021.

Ten years in practice, she is now a CEO in multiple industries ranging from chiropractic to real estate and even social media. In 2022, against all odds, she became a mother and an inspiration to women. She really does it all and is loved by her community worldwide. She has become America’s favorite chiropractor.

TRANSCRIPT

JAMES CHESTER (HOST):  You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world's number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.

This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…

 

The Chiro Hustle Podcast is sponsored by ChiroHD, 100% Chiropractic, Chiro Health USA, Brain-Based Health Solutions, Imaging Services, Chiro Moguls, PureChiroNotes, Titronics, AlignLife, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

 

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

 

Now let’s hustle!

 

LUKE MILLETT (PRODUCER):  Hey guys, welcome to episode 564 of the Chiro Hustle Podcast. I'm your producer, Luke Mallett, and here's your host, James Chester.

JAMES CHESTER (HOST):  On today's episode, we had an opportunity of interviewing Dr. Alessandra Colon. We talk about crack addicts and the great awakening of chiropractic. Stay tuned for the full episode. Welcome back. This is another episode of the Chiro Hustle Podcast. They have Alessandra Colon. She has been featured on a series, what her tell you more about it, but it's TLC's latest show called Crack Addicts. I think that we're going to talk a lot about her and her career. We're going to talk about how she grew her practice before the show and some of the nuances within who she is becoming from the show. So I think it's really cool, great opportunity. But before we jump in and tell her story, I want to let everyone know and everyone that listens to our show know our big why. Why do we do what we do? Well, first things first is protecting freedom of speech. It's so important for the world to not have censorship and we've never censored anyone. Our show keeps the chiropractic message out there on all fronts that will listen to us and have us host on them. So really cool. Then we do believe in medical freedom and family health freedom. I know we were talking about some of this stuff before the show and how you positioned your family's health and made good decisions based on that. And we also believe in protecting the sacred trust. It's BJ Palmer's last words. If you guys don't know what the sacred trust is, go and search for BJ Palmer's last words or search for BJ Palmer sacred trust. You're going to know more about chiropractic than you previously did. I guarantee you. I guarantee you because what it talks about is protecting this profession. And I think that every chiropractor read it. They'd have a bit more zest for protecting what they do. And then we do believe in subluxation based chiropractic. We believe that when man or woman, the physical is adjusted, it connects man or woman, the spiritual. And with that being said, Dr. Alessandra Kloem, welcome to the show.

DR ALESSANDRA COLON DC (GUEST):  Thanks so much for having me. I'm excited about this one.

JAMES CHESTER (HOST):  Yeah, you know, I saw you taking a bunch of photos at the woman's chiropractic conference. And I'm friends with a lot of the ladies that are in the leadership of that group. And I was like, huh? So Alessandra is down there hanging out with the WDC group. Pretty cool.

DR ALESSANDRA COLON DC (GUEST):  I'm a pretty lucky gal man. I've had an awesome following since the show and major support system. So I'm all about it. Send the love.

JAMES CHESTER (HOST):  And then I think maybe I'm mistaken, but then you ended up going up to the group in Michigan. Yeah, yeah.

DR ALESSANDRA COLON DC (GUEST):  Yeah.

JAMES CHESTER (HOST):  I'm friends with a lot of people in that leadership group too in that organization. So it's cool to see you bounce from the WDC group up to the Mac of a Michigan chiropractic group. And I know there's a lot more things that are coming in 24 for you. But before we get too far down the line, let's just open up with you your story. How did you get into become a chiropractor? How did you choose chiropractic out of every other thing you could possibly have been a part of?

DR ALESSANDRA COLON DC (GUEST):  God, this is a long story. So I'm trying to make it short. I honestly always thought I was going to grow up singing. I was like the little Mariah Carey in my family. My brother was actually like the really intelligent one, which is, and he's still is by the way, but I'm smart, but he's on a level. And I had cancer. And after having cancer, it really changed my perspective on things. So I applied to be a medical doctor, but to apply for chiropractic, my MCATs. And I was on that whole route, because my mom told me it was a great idea. And I thought it was a great idea too. And so I did that whole thing. I did my pre-medical studies, and I still just didn't find myself truly fulfilled. And so I started asking myself, like, what makes me happy? And I had a lot of complications from chemo and radiation, gut issues, mental health issues that I hadn't really harnessed from the trauma I had been through. And my friend just told me, hey, why don't you go spend time with a chiropractor? And I was like, keep me in a quack. Like, I'm not going to go do that. That's ridiculous. But then I did. And I actually ended up interning with a chiropractor in Oregon, New Jersey, like every summer. And the first thing he taught me about was the chiropractic triad. Nutrition, mental, and the physical well-being. And I thought to myself, like, wait a second, there's doctors out here that care if all those things match up, that's optimal health. I thought that was just the wildest thing. And I was like, if I'm going to be a doctor, this is the kind of doctor I want to be. And sure enough, I call my mom, said I'm not going to med school. That did not go over well. And I applied the next thing for chiropractic school in poverty and chiropractic format.

JAMES CHESTER (HOST):  And so I'm like, take a minute. Yeah, so how old were you when you made that decision?

DR ALESSANDRA COLON DC (GUEST):  I was a senior in college because I had just applied for my MCATs in all my medical schools. So I had to have been like 2021. Like, nope, I'm not going, mom. Sorry, it's been on this money for nothing. Again, it really did not go over well. That was a hard course. That was a hard pill for my family to swallow. Mostly because we both come from medical doctors and we all know that there's a lot of, you know, chiropractor and our real doctors, all that kind of stuff. But I had a follow my gut and at the end of the day, what brought me joy and I've been in ever since.

JAMES CHESTER (HOST):  How old were you when you got your first chiropractic adjustment?

DR ALESSANDRA COLON DC (GUEST):  Ready for this? When I had entered chiropractic school and I decided to continue doing my externship, I got adjusted by the guy in market New Jersey.

JAMES CHESTER (HOST):  So not even before you decided to become a chiropractor. And based on that, how could you encourage people that might listen to our show that are considering a career in chiropractic to maybe say that that might be right for me too?

DR ALESSANDRA COLON DC (GUEST):  To try it out. There's no fear, right? What really made me want to go for chiropractic was that there was somebody going to listen to me, I meant to health issues and then connect and mentor with a physical, whether I was ready for the physical part, maybe that wasn't the case. But I had someone who actually listened to me and as doctors, right, we have this obligation to do it. We do well, but we forget to listen to the patient and I think you can't, we can put all the science in the world you want and you can put evidence all you want on it. But there's still an instinct that there's that in weakness that is alive in all of us and I had to listen to that in a sense to trust my gut that there was something bigger going on and I wanted to do deeper. So if you ever feel that gut instinct that you're doctors, not answering questions, you're just not completely happy with your health care, you need to trust your instinct and that's what we do.

JAMES CHESTER (HOST):  Yeah, I think that's really important to hear from you to people that will listen to the show is so many times people don't know where to go or who to trust and they subordinate to a system that's fractioned and broken and they find themselves in a deeper hold than what they originally in because now they have to do this for something that they thought was going to actually make them healthy.

DR ALESSANDRA COLON DC (GUEST):  Right, instead of listening to their gut say it's something that's not right. I mean it's going to take deeper, right? You'll be become comfortable with those things. Don't get comfortable with your health. Protect your health.

JAMES CHESTER (HOST):  So fast forward to the TV series. I know that crack addicts as you said, became international, national, everybody's listening and watching clips. How did you take your practice from where you were and grow to the point where you were actually running a profitable fun practice before crack addicts found you?

DR ALESSANDRA COLON DC (GUEST):  Oh man, this is a tough one and I know it might not resonate with everybody. I'm really good at just being who I am. I think when we get the emcee or the DC behind us or the NP, we automatically put on this white coat and we assume that we're, you know, we walk around and we're doctors, which I'm not saying it's not a beautiful thing. We have, we have, we spent many hours in clinical studies, we should honor that we're doctors. But I also couldn't tell you what engineer does and it's a specialty too, right? So I always felt that yes, I'm a doctor and that's my specialty, but my real bread and butter is connecting with patients and being who I am. And I just had a way about being real honestly and I think my patients really felt that so my doors were always full. I rarely did external marketing. All of my marketing was from patient to patient and word of mouth and that's such a beautiful thing when you can learn to honor who you are. Don't try and be something that you're not.

JAMES CHESTER (HOST):  So you're telling me like organically you're just like making social media posts?

DR ALESSANDRA COLON DC (GUEST):  Yeah, I saw that the evolution of our world right in the adaptation is going that route going to social media. We can't sit back and I'm not saying don't do clinical screens. I'm not saying don't go out and do those things. They are still relevant. You can still do dinner talks if that's to do and you do the well, but understand it. Law of adaptation is still, it's still relevant and you need to be able to adapt. And so I naturally just started doing things that was come from the camera and that eventually led me to my television series.

JAMES CHESTER (HOST):  So it was a TikTok that kind of got the attention of the TLC group.

DR ALESSANDRA COLON DC (GUEST):  Yes, and by the way, I thought that like I was like funny. So I liked it all my own videos for TikTok and so I did one video that actually copied and he had a Dr. Remix and that was the one that hit like everywhere 17.2 million views about period crafts. And here I was thinking about the jinx of the original. I wasn't by the way and it hit big big enough to get a television series.

JAMES CHESTER (HOST):  So first season, what's it been like for you?

DR ALESSANDRA COLON DC (GUEST):  Everything. It's been tough. It's been awesome. It's been real. It's been hard. It's been absolutely amazing. It's been lovely. It's been a whirlwind of emotions. I really couldn't tell you. I went from fearing with the whole world was going to think of me fearing who I was fearing. Maybe who I was becoming, letting go of frequency notions about who I was and who I wasn't. To building a waiting line of 15,000 patients and then literally having a baby, birthing a new practice and birthing a television show within eight months. And learning not only so much about chiropractic and what I'm capable of but also who I was. It's been a journey. It still is. I am fully admitting to the fact that I'm in transition. But I'm not going to say no to any opportunities because this is way bigger than me. And that's something that I'm trying to honor because it is tough to do what I'm doing. It's for telling it's easy. But it's so incredibly beautiful and rewarding. And I don't take it for granted.

JAMES CHESTER (HOST):  So season one, how many episodes are there like six?

DR ALESSANDRA COLON DC (GUEST):  We got three episodes. We were really supposed to have a show. When TLC came, they just wanted to do a pilot and then shoot that pilot to the executive producers and say like, hey, they may or may not have a season here. And then I just kind of blew their mind when they realized what chiropractic was in their shoot. They came in thinking it was like next and back.

JAMES CHESTER (HOST):  And you started taking care of one of the soundtracks.

DR ALESSANDRA COLON DC (GUEST):  It was the last day. I'm like, has anybody looked at the crew? Something is wrong with that guy. They're holding like boom mics for like hours. Like I'm tired of their day 50 patients. Like that's exhausting what they do. I mean, guys, production is like maybe harder than me.

JAMES CHESTER (HOST):  Yeah, I mean, we've done a couple of films. So I now like working long days interviewing people, holding study, catching the special

DR ALESSANDRA COLON DC (GUEST):  moments. And being on all day.

JAMES CHESTER (HOST):  Editing. Editing. Like the hardest part like editors are like hierarchy like the greatest people in the world. Like the editor makes everything better.

DR ALESSANDRA COLON DC (GUEST):  Listen, I was lucky. I think the producers came in and they were just like, we got something here. And I'm such a well, I say weird people say unique. They had enough. They had enough B-World to go around for a very long time.

JAMES CHESTER (HOST):  So I know this might not be a fair question, but I have to ask you whether it be a season two.

DR ALESSANDRA COLON DC (GUEST):  I can't answer that. There are some things in the works and I can say that.

JAMES CHESTER (HOST):  Well I had to ask. So the effect of crack addicts, do you believe that it's doing what you've been able to accomplish so far as help chiropractic and help chiropractic across the board?

DR ALESSANDRA COLON DC (GUEST):  And it was that I had a board posture system that you could possibly imagine. One because it wasn't about impressing the nation, it was about impressing my profession because we have like 15,000 versions of chiropractic care. And how the hell am I going to be like, oh yeah, well I'm not principal to God said or I'm not this or I'm not, you know, maximize living or I'm not an activator specialist. I mean, come on. It's like how do you embody everything and you can't, right? So I was really, really nervous about how it's going to be foreseen within our profession because I wanted to be able to capture the evidence. I wanted to be able to capture the philosophy. I wanted to be able to capture, you know, nerve and appearance speaking to the body. But I also wanted to be true to who I was, which is just funky and fun and just over the top ridiculous, which is also hell too, because it's happiness.

JAMES CHESTER (HOST):  Yeah, you know, when I first watched it, I was a huge, I mean, I don't watch anything. I don't even own a television. So it takes a lot for me to say, I'm going to go watch this thing. So I actually like went out of my way to find your show and to watch it. And the first thing that originally resonated with me as well, she is a great chiropractor. And that was my first takeaway is like, she's really doing a great job portraying what chiropractic is to the mainstream public. And I thought that was important.

DR ALESSANDRA COLON DC (GUEST):  On one end, you have all these patients who are like, wow, I didn't know you could do that. You know, I didn't know I had a spinal fusion. I can work a problem below the segment. I didn't know you did pediatric care. I didn't know you did this. On the other end, to this day, I have chiropractors reaching out saying, thank you. I love your show. I have five new patients this week.

JAMES CHESTER (HOST):  I mean, I know you don't know. That's what I was angling towards earlier. Like, it's health and chiropractic across the board with its perception to the public.

DR ALESSANDRA COLON DC (GUEST):  Very cool. Yeah. It's really, really cool.

JAMES CHESTER (HOST):  So let's talk about the truth about chiropractic and how you've had to like, you know, navigate that whole messaging within your own personal life, but also with the messaging behind the series.

DR ALESSANDRA COLON DC (GUEST):  I'm probably going to say something that I shouldn't, but you know, you said free free speech on here. Yeah, absolutely. I think it's important as chiropractors, one in our profession, but then also from the outside as perspective, to have people understand the history of chiropractic. We forget that. We need to remember where we came from. We can remember our foundation, right? And we can all agree that there was a lot of indoctrination when it came to the AMA and the chiropractic, the chiropractic associations. So we really were not validated. Even though we've been around since 1800s, right? We weren't really validated as doctors to what, 1992 when we wanted to create a court. So for the world, right, even though we know this, we're pretty new. We're pretty new to medicine, to modern medicine. And I think that that's important to know because the past three years we have seen, whether or not we can agree to disagree on this, I think we can maybe all agree that the past three years have been really difficult for everybody. And as a result of those past three years, people are having amazing awakening. They're realizing I need to look at my food. I need to look at my processed goods and my diet. I need to go back and maybe look at my exercise. Hey, maybe I want an electric car. You can agree or not. But everybody's in this go green era. And so what's happening now is that people are now like, I'm over medicated, right? Maybe I should seek chiropractic care and maybe I should start from the body, right? Because it can heal itself. And so I really think that we're just getting started as a profession. I genuinely believe that people are starting to wake up in masses to the potential of their health. And I think they're starting to realize that chiropractic, we're just getting started. We're just really not first leaves.

 

JAMES CHESTER (HOST):  You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world's number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.

This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…

 

The Chiro Hustle Podcast is sponsored by ChiroHD, 100% Chiropractic, Chiro Health USA, Brain-Based Health Solutions, Imaging Services, Chiro Moguls, PureChiroNotes, Titronics, AlignLife, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

 

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

 

Now let’s hustle!

 

JAMES CHESTER (HOST):  So I packed this into my question set that I sent out to people.

DR ALESSANDRA COLON DC (GUEST):  And I ask it sometimes, sometimes I don't. But now that we've set the foundation for this, where's the profession going?

JAMES CHESTER (HOST):  Where do you see the profession starting to expand to? Do you see it contracting? Do you see it developing a different way? Integrative. Integrative.

DR ALESSANDRA COLON DC (GUEST):  Integrative. It's already happening. You're starting to see doctors realize, hey, people want this. They might not agree with it, but I know for a fact that Total MD, which is like an urgent care center in our area, is already getting chiropractors in the urgent care center. Guys, this is huge. This is huge. They're telling us that we are just as valid as any other doctor on the planet. This is enormous, right? They're saying that there's no value that when they come in for a specialist, they might want to have a chiropractor on board. Well, I think that's brilliant.

JAMES CHESTER (HOST):  I think that that's brilliant and a lot of times I talk marketing on the show and I tried to encourage chiropractors to go out there and find the urgent care center in their community and meet with those providers and meet with those specialists and meet with the people that are getting like the lion's share of walk-ins and say, hey, I want to be your referral source for the cases that you can't take because you're unable to help these types of cases. Can you please send them to me? You take and integrate them into our practice or we can shoot spot shots on them and find out what's going on. We can treat that patient the right way through a chiropractic method where I know that you're probably feel like you're overprescribing and you're doing all types of unnecessary, small surgeries. You're referring out to bigger bills for these patients and they didn't come there because they had great insurance. Number one, they came there because they're trying to walk into a walk-in clinic and get service the right way. Then I also tell them to do the same thing with the joints, go into the joints and build relationships with those membership model practices that don't shoot x-rays and don't want hot disks and they don't want radiculopathy cases and they don't want tough challenging cases. They just want to be an adjusting mill.

DR ALESSANDRA COLON DC (GUEST):  The other part right is, I think you and I talked about this beforehand a little bit, is that as chiropractors and again, why not like me for saying so, we need to get out of our own way, right? We can say by me doing integrative medicine, I have a wellness ball coming out now. We can say that that's not principled chiropractic but maybe it is that it is I am principled chiropractic but isn't the bigger picture by being integrative that we're helping more people across the board regardless of how that looks and as physicians didn't we sign up for that? So I went up to say do it all.

JAMES CHESTER (HOST):  When I first got into chiropractic, our main mantra was help more people. That was all our team meetings were about, how can we help more people? I think that if that's like the common thread with chiropractic services, a lot of people that will watch a show, you might not notice but there's two foundations of chiropractic, there's straights and there's mixers and it goes back to the first walking chiropractor D.D. Palmer, he didn't even know if he was going to release chiropractic to the masses because he wanted to be a family secret. And now the family secret has grown over the past 127 years into what we know it as today and some people all they believe in is that you should check and detect and correct for treatment solvoxation by hand only and you should only move one to two bones at the top of the neck. So that's a differentiating positioning of ideology and then there's the mixer who's like, okay, let's talk nutrition. Let's talk what's going into your body. Let's talk, what are you doing for your habits? What does your blood look like? What does your spit look like? What does your poop look like? And they're getting more inside the body rather than just focusing on the check to detect correct or the particular solvoxation. So a lot of people that will listen to the show, Dr. Elsander, they're like, whoa, I did not know that. So you have to encapsulate some philosophy into these interviews. So people that do watch it are a bit more understanding of why you want to create a meds spa environment because there's an old saying in marketing, give people what they want, sell them what they need. And I think that that's the big thing is you the bigger the funnel or the bigger the nut that you make, the more people that you can bring into chiropractic. And that's why a long, long time I've told people that I'm not against the joint model because there's millions of people that have gotten into a chiropractic facility that would have not have done it otherwise.

DR ALESSANDRA COLON DC (GUEST):  100%. We have to learn how to support each other no matter how that looks because the greater the greater good is serving people and the greater good is serving our clients as physicians. And we took that out.

JAMES CHESTER (HOST):  Yeah. So I mean, even one more kudos to the joint. I always tell young docs to go out and work there for six months if they're not certain and open in their own practice because they get their hands on a lot of people and they're adjusting confidence goes up and they learn how to work their butt off because those those offices see a lot of people.

DR ALESSANDRA COLON DC (GUEST):  And they're working your butt off.

JAMES CHESTER (HOST):  Never stop. So let's go back to the show a little bit. I'm really curious. I know I kind of mentioned this to you before we're going to go live, but how did you pick the people that you were going to take as cases and new patients into your practice? I know a lot of people came from different parts of the country.

DR ALESSANDRA COLON DC (GUEST):  Yes, they did. They came all over from all different states of the country. I mean, I had they were literally from all over. I had some say in that I could kind of tell them a generalization of maybe types of patients I couldn't see or types of patients that I could see and types of patients I did treat. But I had no actual say so and what they brought to the show. And in fact, I wasn't allowed to meet anybody until the day they would come to film and they would hold him in the front of the building and be like, no, you need to stay in your office because they really, truly wanted my authentic reaction and my authentic diagnostic skills, which was really hard because we haven't seen the show. I have some pretty darned cases. So, yeah, it was honestly it was the most challenging, awesome thing ever.

JAMES CHESTER (HOST):  Yeah, you know, I was watching and I was like, like some of the cases you take like the dancer guy.

DR ALESSANDRA COLON DC (GUEST):  I mean, you know, he's he's he's a little bit double joints and but a lot of his left to see and the hips comes from dancing for 70 years and again as a chiropractor, I can't fix hypermobility. We can talk about strengthening and regrouping of the muscles and making things stronger. But as a dancer, he wants to actually maintain that flexibility. So it's really becomes about narrowing down what that patient's goals are in a team of goals, especially for that physics. I think a lot of people expected that and they still do expect that now suddenly I'm like, you know, Harry Potter or the wizard who fixes people and you know, what I'm just saying and I told. But I always tried to make attainable goals for, you know, my patients and what if his attainable goals was to be in less pain during that episode and we did it. We achieved it. So you have to really back and teach him about chiropractic and make sure that you're not practicing any wizardry.

JAMES CHESTER (HOST):  Yeah, you know, that's the other part is to uphold the miracle that's created on the media. That's also something else that we ought to take into consideration to is like chiropractic lifestyle. Chiropractic is something you do from womb to tomb, from first breath to last breath, from cradle to grave. Like it's a part of life. It's not something that you go in and get an expensive ad though. And somebody just like pops you and all of a sudden like all of your like life's concerns are like washed away. No, it's something that you have to participate in and you have to be a good patient and you have to show up when the doctor says you should show up and makes recommendations for you and not try to dictate your care. And I find that a lot of times like the patient wants to come in like, Yep, I'll see you. But only for the two to three times that I think I need you then I'll call you. And it's like the reason that chiropractic works is because chiropractors create care plans that are recommended for you and that you should stick with if you want the ultimate outcome and that's a quality life. And I think that that's really what the profession needs to hear. The people watching this needs to hear and the people that watch your show need to hear because people ultimately they need to know that it's not just a quick fix. It's a part of your life. And it's like if you're going to drink like, you know, clean drinking water, you should do that. But you should also think about other things that make you healthy. And that's chiropractic.

DR ALESSANDRA COLON DC (GUEST):  Yeah. And it's easy, right? I think we need to do I personally think we probably need to do a better job of setting expectations, right? And it's a show because it's not sometimes when you talk at circus or your patients about some fixation, they're not hearing anything you're saying. You need to make it relevant to the R and set things to straighten the being. Hey, like I'm not undoing your arthritis, but we're doing this, right? And with the show, I to this day, I have extreme clients and I mean extreme fast. I have dystonias. I have brain stimulators, a taxia, EDS like no tomorrow. I mean, I have extreme cases of flooding in now. All of a sudden, I'm like, you know, this God and chiropractic extreme cases. So it's really, really important for me to set the tone from day one. Hey, listen, like I'm not going to make you stop having 200 ever like the seizures, but we can do this, right?

JAMES CHESTER (HOST):  It's your system's firing properly. You have a better chance of having a better quality of life with those seizures.

DR ALESSANDRA COLON DC (GUEST):  And so that's helped me as a doctor, right? These cases are actually helping me in return become a better physician. That's a beautiful part about it.

JAMES CHESTER (HOST):  What about the gal that came in with her friend that was in the wheelchair, I believe?

DR ALESSANDRA COLON DC (GUEST):  Ali, Ali, Ali had EDS, I was down in syndrome, also hypermobility. Again, any doctor in the universe would say that she's completely contraindicated to care because by putting motion to the joint, we're increasing hyper flexibility. I say, no, I say let's coach run strengthening. Just look at the accessory muscles and instead of doing a million dollar roll in her, let's be very specific in how we adjust her and make sure that we're treating very particular areas instead of just falling down. So I have it's really, really, and you don't need to have some massive adjustment to get the job done. You just need to be specific.

JAMES CHESTER (HOST):  Well, I saw her life just like flash up on the show and like how she came in one way. I mean, my first gig, I used to do some testimonials. I used to go around the country and interview chiropractic patients and say, what was your life like before chiropractic? What is it like now that you're getting care and just ask a couple basic things to people? That's basically what your show is, but it's like a really well produced show that explains to people what is your life like now and what is your life like with chiropractic? That's really the premise of what you've created with that first season. So really cool. I was super enthusiastic to watch it. I was going to be a massive critic if it sucked. It didn't. And I'm really thankful that you're doing a great job in promoting chiropractic and not only being a mom, a mom or a proctor, but also, you know, now you're taking on more speaking gigs and more leadership roles and you're growing your practice and whatever business that ventures come your way, you've just learned how to expand and you've learned how to own the position. And I think that one of my ideas of interviewing you is I hope that what we accomplish today will give people the understanding that we can all do better job at marketing chiropractic because I said before the show, like every chiropractor wants to be you because they want to have that positioning of I did more to promote and protect this profession and every chiropractor wants that opportunity. So I think it's really cool. You have 17 speaking gigs already set up for next year. Hopefully they'll come out and see you on some of them and we can stay in touch over the time. Is there anything I didn't ask you that you'd like to share with our audience today?

DR ALESSANDRA COLON DC (GUEST):  Oh gosh. No, I think I take away with a lot of things that have been going on and I always tell it to people is to truly harness that you are as a chiropractor. Don't be afraid to shout your story. Don't be afraid to get out there and tell patients how your friends and family guys get on social media. It might not be you entirely, but it's a necessary evil sometimes. And because remember that the greater good is the least is the place in the world when we found that including our profession. So I have every intention of making sure that we as chiropractors can keep the thrive.

JAMES CHESTER (HOST):  Protect the sacred trust.

DR ALESSANDRA COLON DC (GUEST):  Amen.

JAMES CHESTER (HOST):  If people wanted to learn more about you or work with you or get to know you or ask you anything, work with me.

DR ALESSANDRA COLON DC (GUEST):  You could see me on IG, miss chiropractic.com. My website is also miss chiropractic.com. It is, it is ugly right now. Like I said, I'm in transition. I'm working on my website. But always go there. I am also working on national directory that is coming out in 2024. I have, like I said earlier, 15,000 patients in the leading line. So I'm trying to find chiropractors in every state that be willing to take patients and be energetic with the way that I practice. So if you think that's you, go to miss chiropractic.com and sign up as an affiliate chiropractor. I am so excited. It's about helping people. And guys, this is a just a nation. I'm talking Germany. I'm talking worldwide, Australia. I have people flying in so if you're most of the time become good treatment. And if you think that that could be you, but all means, get on board. I'm here to give you some patience.

JAMES CHESTER (HOST):  Well, that's the coolest part about this is you're definitely serving the profession. You're creating this national database at miss chiropractic.com. Helping chiropractic connect with 15,000 patients up for grabs. So let's do it guys. Check it out. If you haven't caught on yet, Dr. Alessandra Colon is the gal that's a chiropractor and the crack addict show on TLC. Go check out the YouTube clips from it. Just find out what she's doing out there, support her. And if she's coming to an event near you, check out where she's coming in 2024. Dr. Alessandra, thanks for being our guest today. Your episode 564 of the Hyrule Hustle podcast.

DR ALESSANDRA COLON DC (GUEST):  Thank you so much for having me. I have a joy doing this.

JAMES CHESTER (HOST):  Well, we love what we do. And I always close out by telling everyone you're just one story away. Keep hustling. I'll see you guys in the next episode.

JAMES CHESTER (HOST):  You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world's number one chiropractic podcast. Please take a moment to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.

This episode was brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…

 

The Chiro Hustle Podcast is sponsored by ChiroHD, 100% Chiropractic, Chiro Health USA, Brain-Based Health Solutions, Imaging Services, Chiro Moguls, PureChiroNotes, Titronics, AlignLife, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

 

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

 

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