INTRODUCING CHRIS CANNAVERDE

In episode 740 of the Chiro Hustle Podcast, James Chester sits down with Chris Cannaverde, founder of R3Covr, to explore how technology, conservative care, and entrepreneurship can merge to help more people avoid drugs and surgery.

Chris isn’t a chiropractor himself, but his mission aligns perfectly with the core values of many in our community. This episode is a must-listen for any DC interested in patient-centric solutions, med-legal opportunities, and portable modalities that actually get results.

HIGHLIGHTS

• Chris shares his journey from personal trainer to med device sales to chiropractic partnerships
• R3Covr’s PEMF-based technology is a take-home therapeutic that complements chiropractic care
• He emphasizes partnership, not sales, with providers who prioritize outcomes over ego
• DCs can use the device for at-home care, boosting compliance and results
• There’s an opportunity for practices to generate passive income through affiliate or PI/lien models
• Chris discusses real-world case studies showing reduced pain and drug use from patients
• His approach is deeply freedom-based: empowering providers and patients alike

ABOUT CHRIS CANNAVERDE

Chris Cannaverde, Founder of R3Covr Based in Colorado, Chris works with chiropractors, orthopedic surgeons, and injury clinics to bring conservative, drug-free recovery tech into more hands and homes.

From Our Sponsors and Partners

JAMES CHESTER (HOST):  You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number-one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.

This episode is brought to you by…

Peach State Payments – Ethical Processing. More Profit, Less Stress
ChiroHD – More than an EHR; Practice Management, Simplified
The Chiro Speaking Company – Attract, Educate & Convert
ChiroSpring – cloud-based, user-friendly software with all the essential features chiropractors need
OmniWave – Redefining Comfort in Acoustic Wave Technology

The Chiro Hustle Podcast is sponsored by DRX9000, Peach State Payments, Chiro Health USA, ChiroScript AI, Chiro Moguls, Pure Chiro Notes, Five Star Forge, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, and the IFCO.

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Now let’s hustle!

DIVING INTO…

Medical Freedom, Not Medical Dependency

Chris and James touch on a powerful undercurrent in healthcare today: people want options beyond pharmaceuticals and surgery. Chris positions R3Covr as an empowering, freedom-centric tool that fits within a principled chiropractor’s toolbox. It helps patients stay out of the medical model, not fall deeper into it.

PEMF Technology with Practical Impact PEMF

(Pulsed Electromagnetic Field) therapy isn’t new, but R3Covr’s spin on it is portable, patient-friendly, and designed to boost compliance. From easing inflammation to improving mobility, these wearable wraps offer therapeutic value between visits. Some DCs even use them before adjustments to loosen up the tissue.

Making It Easy to Help More People

Chris outlines how clinics can offer the tech without large upfront costs. Whether through cash-pay affiliate models or lien-based PI setups, R3Covr lets DCs grow revenue and improve outcomes simultaneously. It’s a win-win: help patients heal and stabilize your business.

From the Gym to the Adjusting Table

Chris’s background in personal training gives him a movement-first mindset. His mission is to get people active and functioning again, not just masking symptoms. That shared belief with chiropractors anchors this episode in a mutual vision for true recovery.

CLOSING THOUGHT

“Movement is medicine” and when tech like this supports innate healing, everyone wins.

HASHTAGS

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