Dr. Josh Henk

• Doctor of Chiropractic
• Masters in Nutrition and Human Performance
• Masters of Nutrition
• Founder of “The Hard Way for Doctors.” Public mastery and leadership course.
• Author of “The Forged in Fire MENtality” handbook for men.
• Developer of “The Transcendence Whole Body Health Plan.”

The two most important days in our lives are the day we are born and the day we learn the reason for our birth. Dr. Josh is an Upper Cervical Chiropractor, whose life's work has been focused on the idea that healing begins from the inside-out.

He began to build his roots through education at the Logan College of Chiropractic in search for that answer. Upon completion of his professional education, he received a Doctoral Degree in Chiropractic and a Master's Degree in Human Nutrition and Performance. He is convicted by the idea that each and every one of us are connected to one another the same way our cells are connected to one another through the brain and neurologic system. In search for for a greater understanding of this underlying connection, he has vowed to master and serve his community through hope and his faith in the subtle healing energy inside of us all.

Being a doctor, father, husband, and friend, Dr. Josh began to realize the importance of the family dynamic. Transcendence Family Wellness Center was founded by Dr. Josh and Kenzie Henk to offer hope and inspiration to families in their community.

TRANSCRIPT

JAMES CHESTER (HOST):  You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world's number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.

This episode is brought to you by…

ChiroHD – More than an EHR; Practice Management, Simplified.

EVO Creative Media – A boutique, high quality video content co-op.

The Chiro Hustle Podcast is sponsored by ChiroHD, EVO Creative Media, 100% Chiropractic, Chiro Health USA, Imaging Services, Chiro Moguls, New Patients in a Box, PureChiroNotes, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

Now let’s hustle!

 

LUKE MILLETT (PRODUCER):  Hey guys, welcome to episode 580 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here's your host, James Chester.

JAMES CHESTER (HOST):  So today we have the opportunity of interviewing Dr. Joshua Hank. And if you want to hear a story about any intelligence and the next savior for chiropractic, stay tuned. This is another episode of the Chiro Hustle Podcast. It says it right there on my hat, Chiro Hustle. This is a working man’s hat. I wear it a lot. I actually wear this hat to work. This is what I do for work. But Dr. Josh Hanks come in today from the Detroit area. Really pleased to have him on. We've been building a relationship over, I don't know, some time now, but we actually spent some time together at an influencing from the front, I believe, with Roberto Monaco from Monaco about eight months ago. We were together in Atlanta. We were starting to build friendship from there. And here we are today, episode 580. Before we get into Dr. Josh's story, which I think is really cool, him and his wife are both chiropractors, you know, I think it's really cool to like have that type of like congruency with your partner and how you raise a family and how you envision all the things that go into building a future together. So, I’m excited that he has that fundamentals and those go right into our big WHY. Why do we do what we do at Chiro Hustle? Well, freedom of speech is our anchor. And I think that that's really, really, really, really important to the chiropractic profession and speaking the chiropractic truth time after time again. No one can ever come in and dismantle the truth of chiropractic because we've documented it. So that's really cool about this show too. We have done so many episodes that we are keyword like adopted into what chiropractic is. So, it's really, it's really impressive. And we've never censored anybody. We know it's like to be censored. I don't know why they would take a guy like me and like shadow ban me or like put up like, you know, fact check me, but really chiropractic isn't for fact checking. And if you want to shadow ban it, I don't know what your pay attention to you probably messed up. Let's talk a little bit more chiropractic intro. We do protect B.J. Palmer sacred trust. We think it's really important to the congressional everybody that's a chiropractor should be supporting. And if you don't know what the sacred trust is, go to your favorite search engine right now, stop this interview and go find out B.J. Palmer's last words. I guarantee you're going to learn more about chiropractic being previously did. Back to the freedom thing. Family health, freedom, medical freedom chiropractors are essential to us having the ability to have sovereignty over our bodies and make health decisions for our kids and have the freedoms to do how we take care of our community. So, love chiropractic. If you guys are listening, the last thing I’ll mention philosophically is we do support subluxation-based chiropractic. They're taking it out of the schools. We have to take this message and give it back to the chiropractors. If you're listening to this, give it to a young DC. Let them hear what chiropractic does and let them get into this message of real deal chiropractic. We also believe in this one of our talking points today, we're going to talk about the 20 years down the line of chiropractic, but we're also going to talk about any intelligence. And that's a big thing in chiropractic. So, we support and believe that when man the physical or man or woman the physical gets adjusted to connect them to man or woman the spiritual. And I know it's a big intro, but it's all important. I pack it in as fast as I can, but people need to hear what we say. And it's important for people to hear somebody with a clear explanation of how when somebody gets adjusted by a chiropractor connects their physical to their spiritual. It's some big stuff, but it's really important for people to hear that. And that's what clearing out the atlas does. And it just reconnects people to themselves. So that's the beautiful part about chiropractic. So, Dr. Josh, you're up to 580. Welcome to the show.

DR JOSH HENK DC (GUEST):  Thank you for having me, Jim. It's about damn time.

JAMES CHESTER (HOST):  I know, right? And off camera, you're like, you know, one of the things I like most about where we're going is I can be myself and I can talk the way I want to. So, let's keep that motivation going. But you got into Logan. I don't know anything about before Logan, except for since you've gotten into Logan, now you're a chiropractor and you're teaching people, you're writing books, you're creating plans to help the whole body of the person, not just the adjustment. Let's talk to people like, what was the impetus for you to say, I’m going to be a chiropractor?

DR JOSH HENK DC (GUEST):  Oh, man. Well, let's start quick with I grew up. And my parents got divorced when I was three years old. I went to church on Sunday, the mosque on Friday. I was torn between two belief systems, my whole entire life. I felt like I was the wolf in sheepskin. No matter if I went to the mosque or I went to the church, I felt like I was being told I was in the wrong place. And now my father, he's a chiropractor and he was a very, I wouldn't even use the term rigid. It's not fair because I love my father and how he raised me to be who I am today. I have an appreciation now for how he raised me. So growing up, I was always in search for the answer of what these two differing belief systems are trying to teach me. It wasn't until I got into chiropractic school and following my father's footsteps in such a way that I started to see, oh my goodness, there's a lot more to it than just the physical body. And we talk about innate intelligence and there was a point in chiropractic school I was going to quit because it didn't really make sense for me. Am I just doing this because my dad wanted me to do it? We don't make them very much money. His chiropractors, we don't get very much respect. And quite honestly, they're just telling us we can't take care of anything but pain and muscle spasms and musculoskeletal conditions. We can't take care of people who have cancer, irritable bowel, dementia, seizures, Alzheimer's, Parkinson's. We can't take care of those cases. Just refer them out. And I thought to myself, what am I going to a four-year, seven year really, you know, four years, four and a half years of trimester schools for? What am I doing all of this for? I can go sell real estate and make more money, right? So, what I wanted to do was leave chiropractic. I would have sat on it halfway through chiropractic school and I threw a big party and one of my buddies had ran into Eddie Weller. I’m sure you know, Dr. Eddie Weller, right? Those of you who are out there probably know him too. And he invited me to a philosophy just night on Thursday nights, philosophy night. And you know, my roommate had told me that he's an upper cervical guy. And I’m like, dude, you can't start with that. You mean he's going to fix the top bone is going to fix everything else? That's not cool, man. Like no, I’m like, I’m out of here. And he's like, he's banned off of campus. And I’m like, Oh, I’m a big rebel myself. I was like, I got to hear why this chiropractor was not allowed on campus. Why was he not allowed on Logan College of chiropractic at the time? And now it's Logan University. So, I sat in a Thursday night for probably three and a half, four hours with my jaw on the ground. And Dr. Eddie started with this idea that the power that made the body heals the body and boom, church on Sunday, Moscow and Friday started coming back. Right? I’m like, wait a minute, any intelligence is this Holy Spirit. It's this extra something inside of our body. It's, it's what gives us life. I mean, that's what I, that's what I get to work with. And it works through the nerves that are physical, but also functional. Like, dang, this is freaking awesome. And then he shared with me the sacred trust. And I said, wow, this, this is just, this is like opening up an ancient book that nobody's opened for 5,000 years, blowing off the dust and seeing something that nobody else has seen before. Now, obviously there's a lot of upper cervical Chiros that existed. But in Logan, Dr. Eddie was the only one that ever presented to me a green book. Okay. A couple months later, I got into a Gonstead class. I had Dr. Cranwell had actually asked our entire class, who has ever read about green book? Who's ever read a green book before? And my wife and I and doc and Dr. Gabriel Flores, we all raised our hands, just three of us out of a class of almost a hundred students, three of us. So he starts laughing. He's like, fine. How many of you have ever even heard of a green book? We were the three hands that were only things up. And I’m like, wait a minute, that's like going to the mosque or the church on Sunday. And they're preaching and given a sermon and you're like, hold up, wait a minute, you guys are following a book. How come nobody told me? I've been coming here for three and a half years and nobody told me you guys are preaching from a book. You mean there's a book? You know, there's 33. Oh my goodness. There's all these principles of chiropractic. And so that's when I started to discover an infinite depth and potential for chiropractic and infinite depth and potential for chiropractic, which also meant an infinite depth and potential for healing. As soon as I saw that, I knew that I had to be a part of it in some capacity. And that's where I am now.

JAMES CHESTER (HOST):  I got to ask you though, through this transition, why aren't they teaching the green books and chiropractic colleges?

DR JOSH HENK DC (GUEST):  That's a great question. I feel like it has a lot to do with politics. I also feel it has a ton to do with science. I mean, most of all, I think it has to do with science. We have these three principles of philosophy, which is debatable in schools. There's science and then there's art. And one thing that we cannot come together on is any of those three things, really, especially the adjustment, how should we adjust, how should we approach the adjustment or philosophy. But I've learned that science is what bridges the gap. It unites artistry and philosophy. It is the missing link, which is why BJ created an entire research center, had medical doctors on staff, had a rehab center, had probably offered detoxes to clear his clients of medical conditions of anemias, of said other interferences that were not subluxation, but also interfering with innate potential to heal. You see, BJ was all about the innate potential to heal the body. And chiropractic is the tool that a chiropractor should use primarily to achieve those ends, as well as taking the adjustment primarily to the upper cervical. But of course, BJ worked with the entire spine. He had the worst spine of any chiropractor because he allowed all the chiropractors to work on him. He said, you got a new technique on the developer. Try it out. And so he had a really bad scoliosis himself. BJ did. So, and so go ahead.

JAMES CHESTER (HOST):  When we think about not having green books into the schools, like does philosophy not matter? Because I think that what you said has saved your chiropractic career and helped you understand chiropractic as you're going through the program was philosophy. So how are we deciding to minimize or diminish or remove that foundational context to a chiropractic program? Like, it doesn't really add up to me. And that's really why when I talk to so many docs that are out here practicing, they're like, gosh, if I get an associate in, I have to work with them for like three to six to nine months in order to teach them philosophy and how to adjust. So if they're like graduating in competency and they just pass people through to like finish like a board review and like pass like part one through five, sometimes or four, they're boards like, what are we actually producing for the open market when we have chiropractors that don't know what philosophy is and they don't know how to adjust? And like you said, when people go through this transition, all they do is start referring out. Like, what is that actually doing for the shareholders of chiropractic or the graduates of these schools and how are they actually to matriculate out and become practitioners? And like I was here, man, you can't just go hang your shingle up and expect people to come to you. Like you have to be able to adjust and you have to have philosophy. Otherwise you drift and you become a many practice and you're doing stuff.

DR JOSH HENK DC (GUEST):  You're definitely being phased out. Yeah. You know, we're being clear and clear. I mean, it is clear, but we've been being phased. We've been trying to be phased out since the early 1900s, you know, and because in a intelligence such a powerful force, that won't happen. It just won't happen. At least not under my watch, right? I’ll be the savior of chiropractic. Not the developer, not the founder. I shall be the savior of chiropractic. Hopefully somebody will give me that name one day. However, maybe that's what it looks like in 20 years, right? But I’ll give a little example of, let's say when I was in art school before chiropractic school, getting my preliminary credits, they would put two different paintings on the wall and they would ask you who painted each of those paintings and then they asked you why. And then they would ask the class to answer those questions. Now there was only one right answer to the first question, which was who painted each painting, right? A Rembrandt, a Da Vinci, whatever it was. But the answer to why it was painted and what it meant was completely different. So if I went up to my cell bio professor or my physiology professor or my fizz dye instructor and I asked them the simple question, they know a lot about biology, biology study of life, right? They know everything about the body. But when you ask them who created the body, they can't answer that question. They can answer it. And why? Because that infringes on the separation of church and state, so to speak, right? Which is why it's important that chiropractic schools stay privatized and not publicized. The publication of chiropractic school is what's ruining it because it separates us from church and state. And this separation from church and state is just simply allowing the ideas of any intelligence to infiltrate the philosophy and the teachings because there's a separation. They don't want to talk about God, they don't want to talk about Jesus, they don't want to talk about Allah, they don't want to talk about Holy Spirit, they don't want to talk about anything that is not in the physical realm or and here's the truth. They don't even want to talk about anything scientific. They really don't. And this is what's become the detriment to chiropractic is we have literally walked into being the dogmatic chiropractors that we used to be. History is repeating itself. And that's why we need to come back and bring the science back into the profession because the science is what helped to lead BJ to the philosophical truth. The philosophical truth and the first sip of science you'll be an atheist but at the bottom of the glass God is waiting for you. And I promise you if you keep sipping that scientific glass which is what I started to develop right and I use science to create value behind the subluxation and the adjustment that I provide right when we can use science to do that the left brain right is being programmed. It's saying yeah I can see the subluxation on the x-ray I can see the temperature measurements I can see the biochemical changes in my blood they're not correct right and then we can make adjustments and we can actually see all of those things start to reverse themselves. If we use the science as research we can save chiropractic we can bring back the philosophy into schools because now the simple fact okay the simple fact that we say the power that made the body heals the body and we do our procedures and healing is restored to that body that that right there confirms the hypothesis that the power that made the body heals the body. Now if you claim that belief you do a scientific work up you give the adjustment and no healing happens uh oh well that's not a valid hypothesis but the hypothesis has been valid for over 120 years and since the beginning of time the power that made the body heals the body of course when there's no interference remove the interference the body starts to heal itself right and that's what we really need to start bringing back into our profession is really the science because that's what is going to bring us back to our roots in philosophy and it's also going to desegregate what the what's happening in our profession which is segregation between techniques okay this is not a technique thing anymore it's not I don't care what technique you use I don't care if it's upper cervical, flare, toggle, full spine diversified ring or dinger okay as long as you're doing a scientific analysis before and after your care I’m all game for it because the science is going to lead you to the answers you do the ring or dinger on somebody let's say and you do the thermal let's say a Titronics thermography before and after you'll see if it worked or not you'll see if it worked or not.

 

This episode is brought to you by…

ChiroHD – More than an EHR; Practice Management, Simplified.

EVO Creative Media – A boutique, high quality video content co-op.

The Chiro Hustle Podcast is sponsored by ChiroHD, EVO Creative Media, 100% Chiropractic, Chiro Health USA, Imaging Services, Chiro Moguls, New Patients in a Box, PureChiroNotes, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

Now let’s hustle!

 

 

JAMES CHESTER (HOST):  And that takes us back to a really foundational part of philosophy which is adaptation and we could talk more about how the people adapt but I kind of want to go a different direction and more into business because I think that people need to understand like how you don't value into your practice model and you know as kind of cliche and you off of camera but I’m like what people pay for they pay attention to and they do though and but you show people through the model physical, chemical, emotional how we can have somebody adapt in your model and there's a profound impact on the outset of that type of service and we can take thoughts, traumas and toxins and we can show there's a profound influence of betterment when people actually like measure like you said the science when we start finding out what's going on with like the systems what systems are having problems and how can we get those systems to function properly so that that person has the outcome that they want they they're not there because they want to learn philosophy they're not there because they want somebody to touch them they're there because they're saying wow you're the smartest guy that I've ever met you're my doctor now can you help me sort out some of these things that are going on and then you're like yeah this is our method so let's talk to people a little bit about chiropractic business and how you got to where you are with how you structure the value.

DR JOSH HENK DC (GUEST):  Absolutely that's one of my favorite things to talk about actually it's why I created the hard way for chiropractors is to help them create a three-tier diagnostic and a three-tiered care plan strategy. I feel like dead should be the days that you include your adjustment in the analysis because how do you know if someone needs an adjustment before you even do the analysis you don't pay for an exam with a dentist and a filling at the same time you separate those two and you give people options and what's really happening is you're providing value. One of the biggest things in terms of value that BJ talked about was if your patient's holding or your client's holding right they should pay double your fee. If you have to adjust them you should pay them. You should pay them for being able to practice on them and what this meant was is the chiropractor should be paid for holding not the adjustment that's why I’m not big on adjustments. We give all kinds of adjustments not just not what it's about if it's necessary right but we should be obsessed with holding holding holding holding how do you know if someone's holding science right that's the value one of the biggest reasons why people chiropractor hop is because they don't know if their current chiropractor is actually helping them or not they don't have some sort of gauge you don't know if you're losing weight if you don't hop on the scale how would you know without any scientific gauge objectivity how do you know if the person's improving some subluxation or not so the way to actually break through what BJ was talking about and the value is to create a concierge model that is not dependent on the per visit care but is more dependent on your ability to get them to hold. I have clients in my office that hold for years and they still pay their monthly throughout the whole year or pay yearly at a time they may get other you know adjustments here and there in other parts of the body but let's say they're holding their atlas for a year they're literally paying that whole year's in value of getting that one adjustment I only call the upper cervical adjustment and adjustment everything else is just manipulation okay do we do that other stuff absolutely we'll move a ileum we'll do a fifth dorsal once in a while once in a while but that's not an adjustment that's a manipulation and so we really want to increase the value of what you offer by being I want you to be paid for them holding and therefore your curiosity is how can I get my clients to hold and that's where the oasis idea comes into effect I think Dr. Kester yes Kevin he talked about the chiropractic oasis project right and I love it because we had it rooted in this idea of creating a holistic healing center for people to create an environment free of interference the value again it comes from your clients holding in your ability to create an environment and in a community to protect that sanctity right our essence our goal as a chiropractor should be not to adjust our clients more than once or twice or three times or 300 times right it should be to do less and achieve more right and so there's a lot to say about that principle create a concierge model not based off of getting paid for an adjustment what happens if you know you're sick or the power goes out now you lose all of your collections for that day I get paid the same no matter what whether I show up or I don't whether people show up or they don't in fact when that's people show up people come in and say hey well doc business doesn't look too good today and I’m like first of all I don't run a business I run a service I run a service that's what I do and I remind them exactly what I remind you I can pay the same no matter what I actually get paid more I get paid more when nobody shows up because that means I have to do less adjusting right so how do you increase your just some people literally pay me $1,200 for an adjustment they'll come in every week and get checked throughout the year and get one adjustment to their upper cervical right they may have a couple manipulations here and there but other chiropractors want to charge 50 60 70 dollars for that we give that away for free that's not we're not we don't do that if you want to get your head on straight we'll do that and if you want to keep it on straight we'll do that too but before we do any of those adjusting or treatments or whatever you want to call them we have to establish scientific value and that's not where I started with Dr Eddie Weller he charged $200 a visit one of the most expensive in the profession and he charged $200 maybe maybe $300 $400 something like that for initial care plan cash and I said what so you got to go cash you got to get out of the insurance model you got to go cash right because insurance is dictating the care almost every single time and you have to increase the value and that's where I started $180 for an exam and $50 in adjustment and I did that for maybe like two months and then I said this is not serving me well after I read that chapter and I said I got to create a concierge model so I started out $100 a month I’ll see as often as possible but you have to you have to commit to one year so it's $1200 bucks for a year and here's why this is magic people say you're giving it away I don't see anybody three times a week number one five people in my life if I ever seen three times a week so when doctors are telling you they're seeing you know 500 a week yeah the majority of their patients are being seen three times that week same patient three times they're seeing 500 adjustments a week let's press them to me they're probably seeing people three to five times that week okay what's impressive to me is less adjustments over time so it's very important that we establish this value and I mean I have so many different ways I establish the value the number one thing though like I was saying before I got off on my little tangent is if you get your client to see you for 12 months okay you're going to ensure that that person's going to learn everything you want to teach them because that's what matters more than the adjustment right you want them there so you could teach them about the adjustment so you need them to be committed for a year you'll literally give it away why because Nancy who is their auntie but they don't see until eight months from now is good for coming in but until they see auntie they'll never give you that referral and maybe if your patient leaves in four months you would have never got that referral which could have closed and doubled the value of your initial patient so you got to get your clients engaged in a one-year care plan strategy make yourself so freaking busy you can eat you're like okay I need to start increasing the fee structure right you increase your fee structure but you have to have a meaningful increase so you have to bring on new technology right you can't just say oh overnight we're increasing the price people are like well what you've been giving me this that same care the whole time they're you know the leaf because of that you have to have a meaningful increase in value so that's where we started bringing on infrared thermal camera imaging we're one of the only doctors in the country that use this in the chiropractic profession there are some other doctors most of them I've actually trained in the upper cervical world to get them to use thermal imaging not just Tytron scanning because that increases value right Tytron scanning increases value having some sort of HRV heart rate variability testing blood analysis that's totally chiropractic how else do you find out the fourth component of subluxation which is tissue dysfunction how do you do that without checking the blood I mean there's other ways I’m sure yeah there's other tests but blood is one of the best ways to identify the biochemical tissue dysfunctions inside the body which validate scientifically the fourth component of subluxation if you're not doing blood work you're not evaluating subluxation fully right oh I just got some people pissed off I’m sure but that's okay right so now what we what our fee structure is it went from 200 to 600 to 800 now my basic work of my three-day chiropractic analysis using upper cervical thermal imaging is $1,200 and if the client isn't a severe case at all we will take off $700 which is the value of doing a thermal image series on your client and we'll work them up for 500 bucks which is still probably way more than anybody in the profession but wait there's more because I don't work with anybody on that level that's what my associates do actually where I work in the office is my $24 and $4,800 exams yes they're $2400 to have a complete exam workup and even $4,800 to be brief it's a chiropractic evaluation physical right x-ray Tytron scans thermal images for the whole body cyto scan using biofeedback right and the last thing is a functional blood chemistry analysis all for $2400 retail value $14,695 but we're able to get it to the public for $2400 and everybody bites on that okay I just saw a check over there my wife just said here you go and I’m like what a $2,000 check oh wow she paid $2,000 just for a workup before she even got adjusted for her workup right think about the value that that person's thinking that you're going to provide and you better provide it though you can't just you can't just be smoking mirrors now okay you have to provide the value to bring the goods right but think about the value that that person think about the attention of that person's going to pay to you because that's like the number one frustration is nobody values me in the office they I talked to them all the time about subluxation I said look you will feel valued when people pay you for it it sucks trust me oh you guys I get it I get it it sucks that price determines value but people don't understand value they understand price shouldn't be that way but that's just the way it is right so that's where in order to increase the honestly the political the community the worldwide access and awareness of chiropractic we have to bring big money into the profession okay big money I know people that have a lot of money and they know Joe Dispensa okay Joe Dispensa doesn't adjust anybody most of these people didn't even know Joe Dispensa was a chiropractor right I know but Joe Dispensa has the potential to bring maybe a billion dollars into our profession if you wanted to okay and it's not by adjusting all the time it's about creating opportunities for innate to thrive right that's why I’ve created this you know the hard way for doctors is to help them to see some freedom in their practice so that they can stop practicing they can public master right we don't private practice we public mastery okay this is not practice this is mastery this is not private this is public everything I do is in public you see me online we have open adjusting experience and this is mastery this is not practice this is why we don't do it in closed doors right public mastery and so for public masters why do we still charge 50 dollars in adjustment when that's what doctors charge in the 80s the late 80s early 90s everything's increasing in price why not you man that was the hardest thing I had to do when somebody stroke that check with twenty four hundred dollars here you go wow it really opened up my eyes and I’m just getting started we're gonna have a ten thousand dollar exam for chiropractic I’m going to teach you all how to do it it's very simple you set it in our pre preliminary interview real quick Jim is as you said people are coming to you because they know you're super smart and that you're the guy and they were referred by their best friend they honestly don't know what they paid and they don't really care they just know that you're the guy when they come to you they don't know really for the most part what the other person paid unless they told them they just know that you're the guy they're ready or the girl right or they whatever you want to call yourself as a chiropractor they will most certainly say yes to whatever is that you offer but I promise you right now you can come and look at my books you can come sit in my office and right next to the client says as we close them right I close less cases at twelve hundred dollars for my tier two workup than I do now at twenty four hundred dollars it blew my mind more people are saying yes to twenty four hundred dollar exams than twelve hundred dollar exams and I got doctors trying to give it away for twenty nine dollars online I see their clients they come to see me right so this is what I know we could do for the profession we could provide a top-notch level of chiropractic and not just chiropractic in the adjusting form chiropractic did not discover the adjustment it discovered that innate intelligence is what animates all living things that's chiropractic's claim to fame it helped to discover innate and intelligence and its ability to work through the nervous system and gain access and life to every cell that is what we discovered so there's so much more than just the adjustment that you chiropractors can be offering so that's why Joe Dispensa does what he does he talks about removing the interference in your mind not just the body right remove it from the mind

JAMES CHESTER (HOST):  so two things in summary holding his healing and they paid for the check not the adjustment yes and on top of that the mindset of the chiropractor has a lot to do with the development of the practice that they want to run and that's a theme that I found through the five interviews that we've done today in Chiro Hustle Podcast you guys can create whatever practice you want and that's a beautiful thing about the artistic expression of chiropractic is it is science as you've been talking about it is philosophy as we've been talking about but it's also art and the way that you deliver your care to your clients or your patients or practice members or whatever you want to call them the people that show up that's your art and that's the trying of the profession science philosophy and art and I think that the big takeaway was when you get somebody into your model you have to believe in it so much that you earn the fee that they pay for the services that you render and the outcome is healthy people and if we get healthy people they'll pay any amount of dollars you know

DR JOSH HENK DC (GUEST):  there's a you know people think that that's just like feeding off of the sick that's not what oh I got into this to take care of the poor man the poor person I said you wonder why poor people are poor because of mentality it's what chiropractors are poor because of mentality right that's why I also created the foraging fire mentality mastermind experience to help men break through in their mental state what is holding them back why do they have the mentality that they have right this is this is huge Jim so I thank you for touching on that that's just here's the mentality is a crucial piece probably the most important piece of the whole puzzle I don't care what you wear I don't care if you have a beard long hair suit and tie it's your mentality going into

JAMES CHESTER (HOST):  it yeah and that's your identity and it allows people that are under your care to adapt and that's just it as chiropractic you know like major like message to me has been a lot of philosophy the power that made the body heals the body the body needs nothing extra and it's simply no interference when you remove the interference against the body's ability to heal naturally it doesn't need extra so remove the interference allowed the body to find its balance of health again and restore itself the number one doctor in the world is the one inside of us it's not the one you go see so once you clear out the nervous system the body is the doctor it does heal itself and it's not about what you don't have it's what you do have and that's what I’ve taken away from a lot of chiropractors too is what you have is a sacred trust and to guard it well but also to go out there and to take care of your community and get connected to your community and become that go to place where people know that they can go for um health they can go for trust they can go for community and really the big thing is is what you said is doesn't matter the price tag people want to be invited in that's a major part of the community that's a major that's a theme of what you've been doing here with Chiro Hustle is I’ve interviewed 1200 people and what I’ve realized is that when you invite people in they will show up and when you invite people in they become your family that when you invite people in you create a community and when you invite people in they feel acknowledged and then they have the ability to go do better for other people and that's the beautiful thing about podcasting and what the way that we do it it's a beautiful thing about doing the interviews the way that we do it because now we give you a chance to be reintroduced to your friends your family your colleagues your kids and this will be in existence from now into perpetuity it will never go away you know document this profession on November 14th 23 at 6 p.m. mount standard time somebody can go back in the history of this recording and say that was important that document that the message that that chiropractor needed to have heard acknowledge and seen and that's the beauty of what we do here it's irrefutable

DR JOSH HENK DC (GUEST):  I’m already getting a couple messages right now tell me about the hard way I can see my messenger right now

JAMES CHESTER (HOST):  yeah about the hard way what is that about yeah well people want to be a part of whatever you're doing as long as the outcome is what they are anticipated so if you take blood work what does that look like in 90 days I don't know how long it takes for blood work to clean up I’m not a doctor if you do a thermal scan on somebody what does it take to pull the inflammation down on somebody's body what does that look like objectively that's science like that's a part where I don't do that's a part that I don't know but when you think of the components of what makes a chiropractic office produce what it does it's so much about the congruency with a practice model for the adaptability of the people that come in like you said whether it's 50 dollars an adjustment or whether it's a $2400 a workout to show people what they can do and then commitment I think that's the biggest part of the business modeling is when you commit to them they will commit to you if you don't commit to them they'll never commit to you so you have to be also congruent enough with your messaging to commit to the people you take care of um it's like dating right

DR JOSH HENK DC (GUEST):  oh yeah sometimes people want to get married right away some people are like hey let's get engaged first some people are like hey let's just date for a while you got to have options for people when they're looking to work with you and that's why it's important to have a three-tier diagnostic and care plan strategy you give people options and you also set your standard of where you want to work from you go from there that way all parties you and your clients and community are all happy everyone's valued everyone's everything's good

JAMES CHESTER (HOST):  Dr. Josh Hank your doctor your father your husband your friend and your episode 580 of the Chiro Hustle Podcast is there anything that I didn't ask you that you think that we should touch on

DR JOSH HENK DC (GUEST):  no bro I think you hit it man the only thing I will I will say right now is you know for you chiropractors that are out there that have a family just remember just remember that you know if you're grinding away you know there'll always be subluxation out there to be taken care of you know there'll always be money and opportunity to have but this picture right here my kids in my family you know in ten years their faces are not going to be the same everything else will be the same money will still be there subluxation will still be there do not do not sacrifice your family sorry don't sacrifice your family or the people that you love for just going in to the office each and every day make sure that if you have a family if you don't have a family grind away get to the next level but if you have a family make sure you prioritize them make sure you prioritize them more than anything else and you know that's what's really led me in the direction that I’m in and I seem like I’m and maybe seem like I’m doing big things right now but you ask the question what do I plan on seeing in the profession in 20 years well I plan on it you know 15 years my kiddos will be all old enough my youngest will be 17 maybe so by that time my kids are um often a college high school whatnot they don't need daddy all the time now I can put my head down and really bring a billion dollars into this profession 20 years from now whether that be through Chiro Hustle whether that be through different institutions but I want to bring money which equals opportunity into this profession and ultimately bring back the value that BJ put down over a hundred years ago baby like come on that dude was freaking magnificent he had a circus he had the only statues outside of you know the King of Siam's island like dude this dude was just magnificent he was one of 17 people invited into King Tut’s tomb I want to bring back the royalty the respect and just the sexiness and elegance of chiropractic because that's just what it is the truth so again the last thing is like I said don't sacrifice your family or the people that you love for this profession I know a lot of you are doing that but I promise when you don't do that all of a sudden that that truth of what matters most to you will start shining through so your patience will feel it when you prioritize them over your family and you'll feel it more than anything so I think that's one big revelation I’ve had over the last few years is I could just keep grinding hard I don't like to see people grind I like to see them get into the sharpening phase so you guys get out of the grind get into the sharpening phase increase your value you know start charging triple or double what you currently charge and now you can see half or a third of the people that you're currently see and you have a lot more time in life for the

JAMES CHESTER (HOST):  people that matter the most don't use your business to hide from your families my takeaway there and if people if people wanted to work with you learn more about you have you on their show interview you join your programs where's the best place to send people to you the best way honestly

DR JOSH HENK DC (GUEST):  is Facebook that's where I met I ain't got time to be on 10 different social media platforms hit me up on Facebook message me that's where I’m at don't go on to my website unless you want to be a client of mine if you want to work with me learn more about me talk with me connect with me get a part of the hard way come to one of our Costa Rican retreats just message me that's all I can say message me Dr Josh hank like me follow me I got a lot of videos online and if you're looking for

JAMES CHESTER (HOST):  them on Facebook it's not just Josh Josh or Josh what Hank you had to put the Dr in front of Josh oh yes so it's Dr Josh Josh hey so uh hey man thanks for being episode 580 of the Chiro Hustle Podcast

DR JOSH HENK DC (GUEST):  thanks for let me push it to 45 minutes baby

JAMES CHESTER (HOST):  well you know the most important thing is to make sure that our guests uh acknowledge um and seen and heard and that they get the value out of doing the shows with us too so um please share this with your network and uh I’d love to have you on to get in the future

DR JOSH HENK DC (GUEST):  yes please do reach out I’ll be on bro and we'll see you over here in the Detroit area hopefully early next year or at least you know mid to late next year let's keep the dream alive and uh yeah dying baby it's just growing well I close out like I always do and I tell the

JAMES CHESTER (HOST):  the audience out there you're just one story way keep hustling and uh thanks for being our guest today and uh yeah, we'll talk soon okay we got you have a good night bro you too

JAMES CHESTER (HOST):  Thanks for listening to Chiro Hustle. Don't forget to subscribe and check back next week to continue hustling.

This episode is brought to you by…

ChiroHD – More than an EHR; Practice Management, Simplified.

EVO Creative Media – A boutique, high quality video content co-op.

The Chiro Hustle Podcast is sponsored by ChiroHD, EVO Creative Media, 100% Chiropractic, Chiro Health USA, Imaging Services, Chiro Moguls, New Patients in a Box, PureChiroNotes, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

Now let’s hustle!

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