I grew up in Denmark, and came to the States at the age of 19 to finish undergrad to be able to go to Chiropractic college. I enrolled at Palmer, Davenport and met my husband , Don Piche, there. We graduated in 1989, moved to Washington State to practice. We each associated for a year each, learned a lot, bought an established practice, learned some more, had 2 kids, learned even more, decided to move back to Traverse City, Michigan where my husband grew up. We started a practice from scratch, had 2 more kids, homeschooled all of them, learned a lot….Through it all we have built a beautiful family practice, have been coaching entrepreneurs on building the business of their dreams, and have created a collaborative community of business owners, and…..we continue to learn, but possibly even more importantly, we also laugh A LOT.

TRANSCRIPT

JAMES CHESTER (HOST):  You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world's number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.

This episode is brought to you by…

ChiroHD – More than an EHR; Practice Management, Simplified.

EVO Creative Media – A boutique, high quality video content co-op.

The Chiro Hustle Podcast is sponsored by ChiroHD, EVO Creative Media, 100% Chiropractic, Chiro Health USA, Imaging Services, Chiro Moguls, New Patients in a Box, PureChiroNotes, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

Now let’s hustle!

LUKE MILLETT (PRODUCER):  Hey guys, welcome to episode 590 of the Chiro Hustle Podcast. I'm your producer, Luke Millett, and here's your host, James Chester.

JAMES CHESTER (HOST):  So today we have the opportunity of interviewing Dr. Julie Brons, and we talked about how she's gained clarity in her last three decades of practice. Stay tuned for the full episode. Welcome back. This is another episode of the Chiro Hustle Podcast. We're just discussing Tony Ebel with Expect Miracles. Thank you, Tony, for being such a huge supporter of everything I wear. So thank you, Tony. And thank you, Dr. Julie Brons, for being on with me today. I'm really excited to jump into your story and to share a lot about why you do what you do and how you've come up with the clarity coach and how you're serving chiropractors with that mission and vision and the desire to do so. But before we jump in and talk about all things regarding you, reintroducing you to friends and family and colleagues and patients, because sometimes people know us and they think they know everything about us, and then they don't hear our story or they lose connection with us. So this is a good platform to reintroduce yourself back into everybody's life. So thank you for jumping off me today. This is episode 590. But before we jump into your story, I let people know our big wine. I'll be very quick and brief with it. We protect freedom of speech. Our show has documented over the past six and a half years that a chiropractic profession. We believe in medical freedom of family health freedom. They're not the same things. If you guys need to know more about that reach out to a chiropractor, they will help guide you with your medical freedom of family health freedom. I guarantee you. We also believe in BJ Palmer's Sacred Trust and protecting that. Like it's not a belief when you do it and that's what we do. So if you guys wanted to find out what BJ Palmer Sacred Trust is, it's his last words, go and search for it, stop this interview right now and go find out what BJ said about chiropractic and the Sacred Trust. We do support a subluxation-based chiropractic. I know I shouldn't have to say that, but I know some of these schools and organizations are losing their way with the fundamentals of chiropractic. So I believe I have to say these things at the beginning of our show because there was a time where I went and spoke at a school over in England and they said there's two things that you can't talk to our students about here. And that's an intelligence and universal intelligence. And I said, great. So I got to the assembly and I said, hey, just to let you guys know there's two things that your school won't want me to talk to you about today. And that's innate intelligence and universal intelligence. Now we got that out of the way. Let's get this talk going. So we do believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual and that's innate and universal intelligence. So with that, I know it's quite the introduction, but Julie Brons, welcome to episode 590.

DR JULIE BRONS DC (GUEST):  Thank you. Thank you so much for having me. How does it be here?

JAMES CHESTER (HOST):  Yeah, you know, like I don't shy away from like the truth of what this profession does. And I know that you came over to America from Denmark and you know, you came over here on the idea, a big idea and you became a chiropractor. So maybe you can share with people how you decided that chiropractic was the right career choice for you.

DR JULIE BRONS DC (GUEST):  So it really started early on in my life because my I have two older brothers and oddly, they were both born breach. You know, it's kind of unusual. My dad was breach. His mom was breach. I have a son that was born breach. But anyway, my middle the middle one of us, some of my earliest memories was of him being miserable. He was born, had torticollis, which is pretty common if you're born breach. And my mom was told to cut his muscle, his SEM. And she's like, no, not doing that. So she would work with his muscles and just kind of help it. But she didn't know about chiropractic. His young life was struggling significantly with ear infections and then an eczema. And that's some of my earliest memories is of him crying and pain and watching his whole body covered in eczema. And I'm still did not know about chiropractic, but she started researching. However, she did that back in the mid 60s, but discovered, you know, dies and perfumes and nitrates and nitrites and all those things that people, I don't know how she, I asked her and she's like, I don't know, I just figured it out. So she started kind of changing things and how we lived. And so she would buy, buy clean foods for us. And so fast forward till I was about 12. And my mom was a tour guide. So her summer was super busy. She would be gone early morning till late afternoon evening. And one day she came home and I was like, why is she not coming to say hi? Well, I came, went and found her and she could barely walk. A cute low back pain, like serious low back pain. Well, it was summer. So she called her medical doctor who was on vacation, got referred to the next one, got referred to the next one. And that person, when she said, why need to come in and get like a shot of something because I can't walk and I got to work, that person said, oh, you don't need me. You need a chiropractor. And having zero understanding, I don't even know. I don't know how I, but I was like, well, that's dangerous. Who are those people? You know, they're dangerous. Well, my mom was miserable and was like, something's got to change. So she called her dad and I went with my grandpa and her to the chiropractor. And it was one of those miraculous adjustments, which sometimes happen where you take somebody that is so acute, cannot hardly move to, she got adjusted and she was like 90% better. And but, you know, he's like, you still need to come back and, you know, you're not out of the woods yet. And so after the second or third visit there, he started asking about us kids. And so I had a lot of headaches and kind of almost like a failure to thrive, which I don't, you know, looking back, but like I'd come home from school and I'd just sleep for hours and I would have headaches frequently and just be tired. My brother had had the ear infections and the, the eczema and all of those things. And so she signed us up for care. And I'm like, so I was probably, you know, like 12 or 13. And I went there and I was like, dang, this is different. There's something and it just kind of resonated with my soul. And, and then I found out at that time there was no school in Denmark. So there was the school in, in Bournemouth, which is probably the one you were referring to. Right, right, right. And then there was Davenport and L-A-C-C and then the school in, in Canada and Toronto. And at that point, pretty much all Danish chiropractors had been trained up Palmer in, in Iowa, Palmer Davenport. So I found out that's where I had to go. And I then, you know, packed my, well, I came over actually to finish my, my undergrad. And I had thought that I was going to go to the school in Bournemouth, but I was going to go over and finish my undergrad here. And then I got here and I'm like, I love it. I loved Palmer. I loved everything about it. Met great friends right away. And there was a slew of Danes at that time. So in this little town, there were, when I came over, there was, I think there was 93 Danish students at that time in Davenport, Iowa. And it whittled down because as we now have, there's now a school in Denmark, it's not a doctorate program, but they have a school in Denmark. And it's actually opened while I was in at Palmer. So by the time I left, I think there was only like 20 of us left maybe, by the time I graduated. But when I came, it was a, the Danish students were well represented and we had a lot of fun. And it was, it was just a, it was a fantastic experience. And then my, my, this second third quarter, I met my husband, who has a whole other story. He can be on here one day and tell his own story. But anyway, we met and by fourth quarter, we were dating and here I am 30, somewhat six years later or something like that. So yeah, so that's my story of how I got over here.

JAMES CHESTER (HOST):  The origin story of a chiropractor's journey always inspires me. Because it's, it's how do we curate the future of chiropractic and how do we get better? And I know that there was a couple topics that we were going to talk about and the beautiful gift of chiropractic is life changing and coming from like your message, it changed your mom's life, it changed your life, it changed your family's life. But now you've become the chiropractor and created a chiropractic family with a chiropractic husband. And now the whole like generational like change has happened because chiropractic is life changing. And you know, creating prosperity, like, you, you, you started out in Washington from your bio that you shared with me and you started out in Washington as an associate. So you understand like being an associate from that level then becoming a practitioner that owns your own practice. So there's a, there's so much knowledge that you've gained along the way. And the goal and age of chiropractic is upon us. Like, you know, I've been to so many seminars and one of the things I'll always take away from it is chiropractors will always, it doesn't matter if they're the most popular chiropractor or the person that's their first time speaking, they'll always say there's never been a greater time to be a chiropractor. And it's a book and it is a huge mantra of the profession that people actually like they inspire themselves and they can inspire other people. So it's really cool that we can talk about some of those things. And I guess just from like everything that we've discussed, like what advice would you give to like somebody that's like quarter one, like they just got into chiropractic school.

DR JULIE BRONS DC (GUEST):  Like what would you tell them to like look out and like become better and how to like basically make better choices to become the best chiropractor possible. So my advice is so when you start out, it's like you're thinking you're going in and you're going to be taking care of people and you're going to learn how to adjust and you're going to do all these things. And all you learn is anatomy, physiology, and you're like why am I learning this is the most, you know, stakes with it because it actually when you when you get out on the other side and you start working with people, you recognize why it is what we do that makes a difference. So don't give up, don't get bogged down, study, learn these things. And some of it you'll remember really well, but at least you'll understand the bigger concept of how the body connects. The second thing I think that's so important when you're in school is learn from as many different sources as you can. Visit chiropractic offices when you can. Talk to docs that are in the field. Try all different kinds of techniques. There is no one technique that works for everybody. And you know, and people would say well what do you do? And I'm like well I don't really know. It's like I guess, you know, because as you as you get going in the profession, you will kind of as you get to understand people on how you'll find different things where it's like for some reason you just feel like okay this is how this person should there's nothing other than just the sense that this is how this person should be adjusted. And the technique that you use, if you pay attention to what's happening with an individual, the more tools you have in your toolbox, the better you'll be able to serve humanity. And recognizing that the more of those outside of the school options you take advantage of when you're in school, the better, the more eyes wide open you'll have when you come out and you'll be better able to serve the people that come your way. So don't judge other people's ideas of how to adjust somebody. Just know that the adjustment is the key. However you apply that tool.

JAMES CHESTER (HOST):  You know, I think that it's really important for people to know specifically like early in people's career when they're deciding that that's what they're going to go do. And my other advice on top of what you shared is learn to become a better adjuster by going and doing mission trips. Learn to become a better adjuster by not just hitting your requirements while you're in student clinic. Learn to become a better adjuster by training and going and learning from legendary chiropractors that put on a adjusting technique seminar.

DR JULIE BRONS DC (GUEST):  Like get yourself so good at what your craft is and become an artist before somebody credentials you. Like know what you are before you become it. Right. Exactly. And live it. Breathe it. You know, this is and I think that's really one of the unique things about when you are in school is chiropractic schools are unique because that's the only thing that's taught there. So you're with people, you know, it's like if I go to, you know, become a PT or something like that, I'm in a school with or an MD or whatever, you know, and accountant. I'm in school with all these people that do all these other things that in a way become distractions. Whereas when you're in chiropractic school, you're only with people. This is what your everybody is on the same path. We might be on different steps in the path, but we're all moving towards the same end goal, which is to come out with this degree and be able to serve humanity.

JAMES CHESTER (HOST):  But don't leave school without knowing how to be a competent adjuster. Exactly. Yes. Because that's where I find I've been in this professional long enough now that I find like that's a sticking point for why people don't succeed is the way for the credentialing for somebody to tell them that they're now a doctor. Now you go learn your craft. You have to become the artist. Yes. Become the chiropractic artist because there are three parts to the system. Science, philosophy and art. You're talking about being indoctrinated to become AMP and added being physiology. But then you have to understand the science behind it. And now the art, like the art is the like your own techniques even. Like, yeah, you develop your techniques along your journey and how you take care of people. And you might get some things from diversified or palmer package. Exactly. You might get something from a toggle recoil. You might get something from a Thompson program or you might get something from SOT. You might get something from zone. You might get something from upper cervical care. Like whatever it might be, become the best at that. Exactly. And take that tool kit along the journey with you.

DR JULIE BRONS DC (GUEST):  Yes. Yep. Exactly. You don't. That is, yes, you have to have all that other knowledge. But how you use your hands, that's the key. And don't forget it. You know, it's like and work on it. Work on it. I, you know, I still will take technique seminars and I'll go listen to people. And I, you know, if you're at a seminar, I watch how are other people working. I listen to what they're saying, what, you know, how they're analyzing people. Because you never know. And even if you go somewhere and you're looking, well, I would never do that. It's like, well, fine. Then you learn that you'd never do that. But, but don't dismiss that to me, that's the, and I think that sometimes I, I think that the craft of the adjustment along with understanding the philosophy of the adjustment trumps all the other book knowledge, we have to have it. And I think it's very important. But understanding what is the power behind the adjustment and being accurate and specific and good at applying that. If we can, if we can work on those things, we'll succeed.

JAMES CHESTER (HOST):  Well, that's when we become a human doing, and not a human being. Right. Right. So let's, let's shift a little bit and talk about practice growth. You've been at this for some time. Yeah. What are some tried and true things that you've done that have helped you grow your practice?

DR JULIE BRONS DC (GUEST):  So, you know, again, it's like it's funny when you look kind of over the long, long term of, of practicing, it's changed, you know, but I think one of the things that again has become very apparent over the last few years is that if people see you and they trust you and they get to know you and they, they build a relationship with you and they see that you're a real human that really cares and you're invested in the, in the community, they will come to you. And it doesn't, you know, when, when you see people that advertise, if you're, you know, come in to see me for, you know, again, I don't want to throw anybody under the bus, but it's like come in to see me for $49 and then I'll give you this and this. It's like, that doesn't, that doesn't build that relationship with someone. And I think, for me, the best thing that you can do if you're going to go out and start a practice, or even if you're going to associate with someone, if you have at least a month, but I think three months is probably the best time frame. But if you can invest about three months before you open your doors to going out and connecting, finding out who are the, who are the people in the community that seem to have a crossover with the clients that you want to see, who is it that you can collaborate with on referring back and forth, who is it that if you show trust in them, they will start to gain trust from you. Be a person that builds a community so that when people think about, they might not come to see you, but when they, when somebody says, oh, who's the pediatric chiropractor, who's the headache chiropractor, the sciatic chiropractor, whatever it is, they're like, oh, I don't see them. But, you know, I hear really good things about that person over there. And it just, you know, build that kind of subconscious level, which is kind of the subconscious thing when I might, when my mom was told to go see a chiropractor, my subconscious was like, oh my God, those people are quacks, they're terrible people. I don't even, you know, I should go be the guard, not that I know what I would have done at 12. But, but that was my subconscious. Well, you want to build the subconscious to the contrary, obviously, where people think she's the trusted advisor, he's the trusted advisor, become the advisor and the guide for these people. And, and that, that means, you know, in a gentle way, getting to know people. It's not saying, Hey, I'm the, I am a chiropractor and who's your, you know, it's not selling yourself, it's creating relationship and creating trust with the people that are in your community.

This episode is brought to you by…

ChiroHD – More than an EHR; Practice Management, Simplified.

EVO Creative Media – A boutique, high quality video content co-op.

The Chiro Hustle Podcast is sponsored by ChiroHD, EVO Creative Media, 100% Chiropractic, Chiro Health USA, Imaging Services, Chiro Moguls, New Patients in a Box, PureChiroNotes, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

Now let’s hustle!

JAMES CHESTER (HOST):  You know, I love so much that I want to go on so many different journeys with you on that topic alone. And I do want to talk about the clarity coach that you, that the program that you do. But, I just, I have to ask you, like life before social media and like life now with social media, like how has that changed marketing and chiropractic? And not only that, like the review economy, like if you do the right things, people will leave you like this much of a review, the leave you or review that's like five paragraphs. But if you pressure people into a review and you're like, Hey, give me a review. It's like they're a good chiropractor. And it's like three or four words.

DR JULIE BRONS DC (GUEST):  So how have you seen like that having an influence on the profession as a whole, like social media and reviews? So, so it's interesting because, you know, all honesty, we're not very good at getting reviews at our office. And I think it's like, I just, I don't know. But, I think that one of the things that is as little as I like to say this, you have to think of social media as part of your job. It's you have to have a presence in social media, because that's where people get their information from now. And if you can create a message that's consistent and people and it's not just messaging about chiropractic, it's messaging about who you are as a person again, it's creating that, you know, so people see you, it's like, I'm just a normal human being. And you know, we haven't really talked about this, but we have four boys, they're all grown now. But I, it wasn't easy. And I recognize and that's one of my things that I think is a gift when we see a lot of young families in our office, and I am brutally honest about, it's freaking hard. I'm allowed to say that I work. It's hard, you know, and it's emotionally taxing. But give yourself grace and give yourself space. But anyway, so that was kind of a side track. But the social media portion, it's a love hate because it's a it's a lot of fun. You can see a lot of really fun things, but you really have to go into it being aware of whether you are a producer or a consumer. So if you're just a consumer and you're just scrolling through and you're wasting your time and in just getting like this blurry eyed look on your face as you're doing it, you're using it wrong. If you are using it specifically because you want to search out information and create again that engagement and conversation with people, you then can become a producer. And then whatever you put out, make sure that you what you put out is something that is kind is the best way that I can say it. You know, it's like it's so tempting sometimes to say, you know, you're an idiot and you're thinking the wrong thing. And why are you saying this? And you're totally wrong. And engaging in that conversation with people. And it's like, you're not serving anybody, at least of all yourself, because you're left angry. You're not going to win people over by trying to force them to see things your way. So I'm like, put out, I'm kind of like, I don't know, Pollyanna, just smother people with kindness. And but be truthful. Also don't maybe don't engage, but also don't if somebody, you know, attacks you just say, you know, thanks for your feedback. I disagree with you. And then end it there. Don't engage in it back and forth.

JAMES CHESTER (HOST):  Well, I love that this conversation because I don't usually go these directions. So a lot of what I do is like very organic with the conversation. I like to know what you're interested in. I like to know like what I send out that it like builds a framework for us. But I think it's so important for us to talk about this type of cultural construct of what we are and who we've become. Right. Because I think that people should really be cognizant to be proud of themselves on social media 10 years from now, that they work somebody that dog piled onto somebody and pushed them down, or they didn't cause division in their community, because they said something that made somebody else feel unappreciated or judged. Like I think that you could do a very good part of saying great things. Like my mom always used to tell me if you don't have something good to say, don't say it at all. Right. Right. Like now people don't have like a flint response. Like, like they feel like on hinge to say whatever they want to. And like there's no repercussions. So I think like where we are today with social media show up and be kind. Do it for fun. Yeah. Show appreciation and leave it at that. And if something is against the way you think or the way you do, because I even like saw a post from a friend of mine last night and it was said something really like disconnecting from like feminism to like men. And I'm like, why would you even like start that? Right. Like, would you say the same thing to me in my in my presence as you go out there and bandstand and share with people on your platform? And you have a and she has a great platform. But let's not go that path because of whatever it might do for you as a tension, because in 10 years now, would you be proud of the things that you said?

DR JULIE BRONS DC (GUEST):  Exactly. And again, I think that it goes back to that it's you're not going to convince somebody to think differently about whether that, you know, like, obviously the big topic has been the shots the last few years here, but it's like, you're not going to convince somebody to take it or not take it. If they've already, if they've decided that whatever they've decided is the right thing, then you're not going to convince them and have to pay it online. And it's all it does is just get people more alienated from each other. And we have more things in common than not. And building on that and recognizing that is really what we need. And then, you know, along that same thought process is, you know, to us, building a community is a big key. And bringing people together as opposed to tearing people apart. And that's the that's the only way that we can create a better society, because I thought, you know, thinking back, I think the first time that I really felt when I first of all, when I came over, I was I was really surprised at the lack of political engagement that I saw because I, you know, I come from Denmark and everybody's pretty politically engaged. So I was surprised that the lack of political engagement. But then I recognized that part of it is because, you know, there's a federal government that are out there in DC. And, you know, it's like, it's far away. And it doesn't seem like what they do really makes much of a difference in your life. And, and, you know, then it's a time thing if you want to be involved in local politics. But the first time that I really felt like something on the federal level made an direct impact on my life was during when the Affordable Care Act was passed or Obamacare, or whatever you want to call my kids tell me that I can't call it Obamacare. They tell me it's the Affordable Care Act. But that was the first time that I really felt like that was an impact on my own my livelihood and how we did business. Because of how people's insurance has changed, including mine. But, aside from that, I never, you know, it's like, that was the first time where I'm like, okay, that was a big thing. However, me railing against the system out there would still not, it's like a little mouse squeaking at this giant thing. The only way that I can really make an impact is by my community and then creating ripples. And if I if I start getting railing against the giant, all I'm going to do is wear myself out and make myself frustrated and sad because I'm not going to see change properly. And, or if I am, it's going to be a really long time. So, so at that point, it was like, well, you know, and this is one of the things that I talk to people about all the time, don't rail against the machine. Instead, create a community and then impact those people that you come in direct contact with and create that becomes the change.

JAMES CHESTER (HOST):  The local change is really ultimately what will create the bigger change. Well, it's going back in time, it's grassroots. Right. And it's really it's really the only thing that's ever changed anything. Yeah, I was talking to my buddy last night about how elections have been won recently. And now, I don't know anybody under the sun that believes that our president that was elected recently, I don't get political on this, but I don't believe anybody under the sun, like really believes that the guy that's in office was elected in as a president. They just they just made a selection process and all of a sudden he's there. And like now, now we're dealing with like the aftermath of somebody's bad decisions on all of us.

DR JULIE BRONS DC (GUEST):  So yeah, who I mean, who knows it's again, it's one of those things where it's like, if I, you know, if I was of your thought process, then, you know, that's what I'm but I'm not going to convince anybody that's of the other thought process. You know, that's the thing. It's like so arguing about it. We're just we're wasting time and energy when there's more important things that we I think we could be focusing on, you know, a mind unconvinced still remains unconvinced.

JAMES CHESTER (HOST):  Right, right. Exactly. Exactly.

DR JULIE BRONS DC (GUEST):  It's in me railing against you is not going to make you change your mind. It's if anything, it's just going to make me dig my it's a, you know, and actually that's been studied, you know, you show people like two lines and they're like, Oh, that one is a shorter and then you cut them out and put them know they're exactly the same, but it's an optical illusion. People will still argue the fact that no, the one line is shorter, even though they can clearly see that. You know, people will believe what and they will dig their heels in even to their own detriment, you know,

JAMES CHESTER (HOST):  even to the fact that you're 12 years old and you thought that chiropractic work. Right, right,

DR JULIE BRONS DC (GUEST):  right. But and strangely, you know, I was like, I was convinced otherwise, but maybe it was because it was 12. You know, I wasn't so stubborn in my and set in my ways yet.

JAMES CHESTER (HOST):  So I know that there's a lot of things we talked about that were on the plan for today, but let's talk to people at the end of the conversation today about your project, the clarity coach.

DR JULIE BRONS DC (GUEST):  Yeah, so what, you know, again, having been in business for a long time, we've had coaches and we've had no coaches. And I can say that life is always better when you have somebody I practice with my husband. So sometimes it's, you know, we have a really good teamwork and there are certain things that I'm really good at, certain things that he's really good at. But we still have times where we kind of think the other person should do it our way. Or we have an idea. Usually, I'm usually like this shiny object. It's like, Oh, that sounds fun. Let's do it. And he's like, how? But so we have, we have a good balance. We figured it out. But having somebody to help guide us and help us kind of look a little bit bigger picture and then being able to dial things in has always made things better. Sometimes we've had coaches that definitely were not we learned more from them about how not to do things than how to do them. But life is always better. The times when we've not had a coach has usually been because we felt like, okay, life is good. We kind of were on a good path here. Or we've been financially strapped and we cut it out. Well, the last time you want to cut a coach out is if you're financially strapped because that's really when you need to you need the guidance. So over the years, we've had a lot of people that have come to us and asked us questions, not just within chiropractic, but people that are starting businesses, you know, how do you do this? How do you, you know, how do I approach a bank? How, you know, all these different things that that come along. And the opportunity came up. We've been we've been working with, you probably know them, Sean, Sean, Dylan Lacey book for. And I got to know Lacey about six years ago at the first women DC's conference. And just really liked her message. It was a message about money mindset. And she was very transparent in her delivery. And so I, you know, I started following along and started looking at how they do things. And I know they are kind of can be sort of people either love them or not. And for me, it's like, I, I think they have a lot of good things to offer. So, so we, they had this coaching certification program that I went through. And what was interesting with it, there was 14 of us, I think they went through it at the same time. And what was so cool about it, and this is, I think, what really people need to look at when they're hiring a coach, every one of us had different sweet spots. Every one of us had things that we've, we were really good at, like, Enrico Dolce Corre. I don't know, you know, how many pride do. He's like the social media guy. You know, he, that's his thing. There's another guy met with all his thing is, how do you scale your businesses? How do you build multiple businesses? You know, so, so each one of us had different things for us. I was the one that went through the program, but my husband and I are working together as we do in pretty much everything. Our sweet spot is really helping people gain that. That's why the name Clarity Coach. Gain the clarity of the people that they want to have as their clients. Who is those ideal people? And it's kind of interesting because we were doing this without even really knowing it. And remember going to like seminars and people would be like, oh, you know, when you see that person on your schedule and you just like, oh, someone so is coming in today. And we were always looking at each other. It's like, no, we don't have that. And I didn't even realize what we're doing, but we were, we have been very conscientious about knowing who are the people that we want in our space. And if people come in that don't fit, we very quickly say, you know what, this is not the right place for you because it drains you. Now, when you're new in practice or new in business, whatever your endeavor is, it's a lot harder to say no. So you have to kind of, you have to have a little bit bigger net. But how do you gain that clarity of who your ideal people is? And then how do you build that network within that? So for us, it's, you know, it's a mom, usually two kids, income to spare, sometimes they stay home. Sometimes they work, married for us, faith is a big thing. So Christians and engaged in community, they like good food, they like travel, they're interested in society as a whole and interested in well-being. So that's kind of a general overview of what it is. And then finding who are the people that they're engaging with. And that, so that doesn't mean that it's only moms that have two kids that we see, but it's the people that they engage with in life too. So there's a way to figure that out. And there's a way to set up your business so that those people are the ones that are brought into you. And when you're first starting out, if you can get that very clear in your head, you will save yourself a lot of time and heartache. One of the things about our practices, we're a totally 100% cash practice. We don't take any insurance at all. Because for us, it's just, it doesn't work. It's incongruent with how we take care of people. So that means that you have to change how you, the people that you look at a little bit, how do you how do you engage with those people and how do you provide that extra value for them so that they do choose you over using their Blue Cross or Medicare or whatever they have. And then, and then from there, when you're first starting out, you're probably starting out on your own. How do you create systems and processes within your business that become guidelines for how everything, so standard operating procedures and then creating an office culture from there so that when you do hire somebody or if you do have a team, how do you gain, how do you make sure that everybody is doing the things, the way that you want them done and how do you create that culture that exudes that joy and excitement for the people that come into your office? That was kind of a long answer. No, I think it's great.

JAMES CHESTER (HOST):  I think it's really great. I think you took us on a journey there of talking about what you do and how you do it, who it's for and how you serve the people that trust you. And I think it's really essential for people to know how you take care of people that come into your office. I think it's also essential to know why you're at the position that you're at the moment and who you want to work with. So, I think it's really great information today. Like I said, I could probably talk to you for two more hours, but I know that we're at the edge of our time together. So if people do want to work with you in the Clarity Coach program, where do we send them to?

DR JULIE BRONS DC (GUEST):  So you can go to my website, juliebrons.com, or you can find me. I have a Facebook page, Julie Brons, I think it just is maybe it's Julie that Brons? No, I'm confused. And same thing on Instagram, or you can go to, you can go to the Clarity Coach. You can find information there. Probably the best way is to just find me on Facebook. Performance chiropractic is on there too, but you can, you know, if you reach out on Facebook. And actually, I just created a time management workshop because that's another thing that is, how do I spend my time and how do you figure out how to really invest your time instead of just spending it. So anybody that would like that, if they want to reach out to me, I'd be happy to say it's a free workshop. It's just 30 minutes, it's quick, but there's some good information in there. So I'd be happy to share that with anybody that's interested. Just reach out to me, send me a message and I'll get it right out to you.

JAMES CHESTER (HOST):  Well, Dr. Julie Brons, gaining clarity in three decades of practice, Julie Brons.com, check her out Facebook, Instagram, Performance Chiropractic, Traverse City, Michigan. Thank you for being episode 590 of the Chiro Hustle Podcast.

DR JULIE BRONS DC (GUEST):  Thank you so much for having me on. This has been great.

JAMES CHESTER (HOST):  Well, I will close out by telling everybody like I always do, you're just one story away. Keep hustling. I'll see you guys on the next episode. Dr. Julie, bye for now.

DR JULIE BRONS DC (GUEST):  Bye. Thanks. Bye bye.

JAMES CHESTER (HOST):  Thanks for listening to Chiro Hustle. Don't forget to subscribe and check back next week to continue hustling.

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