Dr. Michelle Massa is a 2007 graduate of Life Chiropractic College West in Hayward, CA. Her drive for results in patient care has led her to explore various Chiropractic techniques and therapies in order to bring creative analysis and accurate diagnosis to all her patients.

Dr. Massa began her career in Wellness as a Personal Trainer & Nutrition coach. Her dedication to getting people healthy led to a focus in the health conditions that affect the morbidly obese. In her career she has helped hundreds of people lose thousands of pounds and has seen people transform their lives by changing their health habits.

Dr. Massa is from Broward County, Florida and a graduate of Florida Atlantic University. Dr. Massa practiced in the San Francisco Bay Area for over 15 years before relocating to Florida.

Being of Peruvian & Salvadorian descent, Dr. Massa saw the need to create an Association of Latino Chiropractors in the United States. She is the Founder and Chair of the Board of the Latin American Chiropractic Association which is a non-profit organization that provides scholarship programs to chiropractic students of Latin American descent. Dr. Massa is passionate about empowering other Latino chiropractors in their careers and supporting them in creating a legacy of generational chiropractic families.

As a leader in the profession, Dr. Massa is a frequent speaker at chiropractic conferences and seminars. She teaches continuing education courses focusing on History, Exam & Diagnosis, and Chiropractic Technique. In addition, Dr. Massa has a background in Ergonomics, Health Care Compliance & Health Education.

Dr. Massa relocated back home to South Florida in 2021 and she made the Treasure Coast her new home in 2023. When she is not enjoying quality time with family & friends, she savors life being a foodie & has fun on the beach.

TRANSCRIPT

JAMES CHESTER (HOST):  You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.

This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…

 

The Chiro Hustle Podcast is sponsored by ChiroHD, 100% Chiropractic, Chiro Health USA, Brain-Based Health Solutions, Imaging Services, Chiro Moguls, PureChiroNotes, Titronics, AlignLife, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

 

Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

 

Now let’s hustle!

 

LUKE MILLETT (PRODUCER):  Hey guys, welcome to episode 572 of the Chiro Hustle Podcast. I’m your producer, Luke Mallett, and here’s your host, James Chester.

JAMES CHESTER (HOST):  So today we had the opportunity of interviewing Dr. Michelle Masa. If you want to hear a story about how teamwork makes the dream work, stay tuned for the full episode. Welcome back. This is another episode of the Chiro Hustle Podcast. Thanks for joining us today. I have Dr. Michelle Masa coming on with me from Florida, not California. We’ll talk all about that. But before we jump into this episode, I let everybody know our big why. Why do we do what we do at Chiro Hustle? Well, first things first is freedom of speech. I think it’s really important that we lock down this message of chiropractic and document it to where no one else can ever change the lexicon or the language around it. So that’s my gift to you guys. I’ve seen this profession by telling the story. Secondly, we believe in medical freedom of family health freedom. They’re not the same things, but chiropractic is a very important component of that decision for you and your families. So if you’re watching this and you’re like, gosh, how’s chiropractic fit into my life? Well, medical freedom, family health freedom. Go see a chiropractor. After that, we get to a bit more roots of philosophy. And our show does protect the sacred trust. We do protect BJ Palmer’s last words. If you don’t know what that means, go and look for BJ Palmer’s sacred trust. You’re going to learn more about chiropractic than you previously did. I guarantee you. A little bit more philosophical. We do support self-luxation based chiropractic and intelligence and universal intelligence. We believe that when men or women, the physical gets adjusted. It connects them to men or women, the spiritual. I know it’s a lot of philosophy for people that don’t know chiropractic, but for those of you that do know chiropractic, you should really support us and appreciate the work that stands for with this show. So with that being said, Dr. Michelle, thanks for joining us today.

DR MICHELLE MASSA DC (GUEST):  Thank you so much for having me, anyone who knows that, knows Kyra Hustle, knows the movement and the force that it is, knows that your heart is just for chiropractic and for sharing chiropractic with the world. And for that, I thank you and I honor you for what you have given back to humanity and this profession. So thank you.

JAMES CHESTER (HOST):  It’s been a lot of. A lot of blood, sweat and tears, as they say, when you do something that has your enthusiasm into it and you believe in what you’re doing, I think that it will give me longevity with life doing something I love to do. And being in the chiropractic profession has been a lot of fun. I’ve learned so much as we had a pre-interview chat. We had a chance to catch up on the past three years. But I know that that’s something you wanted to focus on. You had a practice going in the Bay Area. And then now you’re in another upside of a Bay Area, right? So from California to Florida.

DR MICHELLE MASSA DC (GUEST):  Yes. So I wanted to check. Thank you for this opportunity too because this is a great opportunity for me to come back and say hello to everyone because I was very, hello. I was very active in the profession and I know many of you and I love being a chiropractor and I love being active and an advocate for everything that happens within our profession. And I had taken a step back and I just kind of disappeared for two years. And what had happened is that I was actually waiting to get on stage at a vogue and I was up next to speak and I had one of my mom’s neighbors reach out to me telling me that something was really wrong with my mom and I needed to come home as soon as possible. And so within 30 days of her having a second dose, she developed a severe sudden onset of dementia that, you know, I, you know, dementia is slowly progressing. So I came home thinking it was going to be for a month in December of 2021. And she was severe, immediately severe and she needed a full time caretaker. And so my life changed really quickly. And even though I had a business in California, my mom was severe in Florida and I needed to just come home because I was taught that it’s God, family, chiropractic. So I did need to put my practice on hold for a little bit. I kept it going and I’m so thankful for everybody who helped with that. But ultimately once my mom went into a hospice, I decided to come home to Florida to close my practice and it was tough. It was tough to see that even though I wasn’t there and I couldn’t give 100% to my practice and California being California at that time. Okay. It was still growing. My business was still growing. So that was hard, but I do not regret for a second, for a moment sharing that time with my mom because I was never going to get that time back. And I am so thankful that I could see her every single day until the day that she passed. And, and so my life changed as a result of that. I went, I came back home to Florida. So I’m originally from South Florida from Miami, Fort Lauderdale. What got me out to the Bay Area was Life Chiropractic College West. I graduated there 2007. And so then all of this happens and I’m back in South Florida. I was in South Florida and now I am practicing. I’m living in Jensen Beach. I went up to a small quiet beach and I am practicing in Fort St. Lucie, Florida. And it’s, it’s really great. I am enjoying taking this time for myself to heal my nervous system because I was in such a high sympathetic state. I matured more than I ever thought I would. Like I really, I’m an adult now. And for my family, you know, who I am as a person, who I am as a doctor, how responsible I am, how I show up. I was tested beyond anything I ever thought that I would have been tested in. And I, and I am proud of how I showed up in that moment because there was no one watching me. It was just up to me. It was up to me to do what I needed to do as a human being and as a mother and as a child as well and as a daughter. And, and I’m really thankful for the person that I became as a result of this experience. I’m still healing and I’m enjoying this time surrounded by water healing, but I can’t wait to get back to all the conferences and seminars next year. You guys are going to see me a lot more online as well. And I’m really excited to get dive back into Latin American Chiropractic Association and all the wonderful work we’re going to do with that as well.

JAMES CHESTER (HOST):  So. Yeah, you know, listening to like life, you know, I was just telling you like earlier, I was, we had this pre-interview chat and I was talking about how like I get to be curious to people and I get to like find out and get them to like share their stories because a lot of times, you know, people don’t get a stage to speak like this and they don’t, their friends, their family, their colleagues, their patients, they don’t really know the person and the person gets into chiropractic and then it becomes chiropractic family God. Yeah.

DR MICHELLE MASSA DC (GUEST):  Yeah.

JAMES CHESTER (HOST):  Yeah. We removed the stack and it inverts the stack where it should be God family chiropractic. And I think that as I’ve interviewed 1200 chiropractors that it is important to evolve and adapt within the profession. And I know one of the things that we were going to talk about today was how you evolved and adapted from life and the practice demographics of West Coast to life and the practice demographics of East Coast and how that transition of practice and I don’t know anything you want to share about that.

DR MICHELLE MASSA DC (GUEST):  Yes, I would love to share that. So having had the experience. And I remember I grew up on the East Coast, but my entire chiropractic education and practice was all West Coast was all California and that West Coast culture of chiropractic where it’s very practitioner based. It’s very art based. The art of chiropractic is really seeped into everyone’s culture and that’s a lot of what you see, right? A lot of cash based practice, not a lot of integrated practice and the way people do business is different. So not to say that there are zero integrated practices and zero high volume practices on the West Coast. However, you see a lot more celebration and encouragement and fostering of people having low slower volume or lower volume practices with maybe a higher price point or really charging for the art of what they do rather than seeing a higher volume at a lower price point and serving everyone. And so I was coming from that. You know, I was in a boutique town where I was working on a lot of former athletes, tech executives, finance people, people that were really well to do that also have the means to take care of their own bodies and be really fit and spend the money and invest in themselves and in the health of themselves and of their families. So that was one way to practice and in that model, I did a lot of the other things myself. So I definitely, not that I’m, you know, I’m an advocate for mixing. I’m going to call it that I’m an advocate for mixing and doing all the things because I think all the things definitely, you know, why not with the foundation, of course, being chiropractic. But I felt like I was busy doing a lot of things within that low volume model versus being in this new high volume model, not really new, but it’s a high volume model on the East Coast. That’s an integrated model. Now I’m going to say this, this might not be a possibility for certain states. It just happens to be the dominant way that people do business here on the East Coast or at least in Florida. So one of the things that’s really different here in Florida is that you see a lot of a lot of multi practices, a lot of integrated practices, a lot more than what you see on the West Coast and you see a lot of insurance models out here still. So that’s, you know, really going strong and people do business a lot differently. And here I feel like there’s a lot more emphasis on the business model or the brand of a certain group of practices rather than emphasis on an individual practitioner and their individual art. So that’s a little different here, right? And again, on the West Coast, you may or may not see this integrated model. But what I love right now in this model is that it’s a PT Chiro integration where I don’t really got to do anything, right? Like, does this soft tissue need something? Yeah, you got to go get a PT script. That’s not up to me. I adjust. That’s all I got to do. And I love it. I would say even physically, you know, it’s funny because physically I thought it would be harder to see, you know, more people in a week. Like I thought physically I would be more drained by doing 40 people in a day versus 40 people in a week. But it’s easier physically to just adjust, in my opinion, versus what it feels like to me is that it’s more energetically draining to see that many visits per week because it’s not many encounters, you know? And let’s dive into now the demographic of person usually within a high volume model. At least the one I’m in right now, I’m seeing everyone and I’m serving everyone, right? So these are people that might not be willing to, they haven’t integrated any changes at all. This is like the first time they’re hearing about it. And if it wasn’t that this was like cheaper free, they probably wouldn’t even be here, right? So it’s a different demographic of person. However, here’s the key moment, pay attention if you were spaced out or you were looking at something else. This is what I have learned. Regardless of the demographic, regardless of whether this is a well-to-do, wealthy person that takes care of their body or a lower-income person that still smokes and drinks and some of this crazy, you know, drug-filled lifestyle and following the medical model, all of that at the end of the day. What we’re looking for with each person is their commitment. That report of findings, that report of findings conversation is really, hey, do we both agree that this is where your health is at? And are we on the same page as to what it’s going to take to get you to where your goals are, you know? And how committed are you into engaging in this? Because what I found is that whether or not people prepaid thousands of dollars for their care or whether they’re getting their care free from the state, it doesn’t matter. They’ll still flake on you if they want to. If they’re not invested or there has been a miscommunication in the agreement as to how invested both parties are, then it falls apart either way. So that’s what I have found going from West Coast to East Coast, going from low volume to high volume. And I’m still learning with it. I’m still growing with it. But that has been my experience.

 

This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…

 

The Chiro Hustle Podcast is sponsored by ChiroHD, 100% Chiropractic, Chiro Health USA, Brain-Based Health Solutions, Imaging Services, Chiro Moguls, PureChiroNotes, Titronics, AlignLife, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

 

Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

 

Now let’s hustle!

 

JAMES CHESTER (HOST):  Well, a lot of things came up for me while you were talking about that. And I just kept on making notes and chiropractic is a service based industry. And like you said, there’s people that, you know, they need the joint, you know, or they need a corrective care CBP office, or they need a network doc, or they need neuro emotional technique, any tea, like there’s all layers of what a person can need. I gave a talk five years ago now in Boulder for the mile high group. And there’s a small room. There’s probably 30 practitioners in there. But I said, Hey, if I come and see each one of you, you guys are going to do a different intake on me. And I was like, each one of you has your own art to stand up for what you were saying earlier. And I was like, each one of you has your own analysis and your own path to correct and virtual subluxation. I was like, each one of you does a little different. So if I came to all of you, you would all present to me whatever your day one was. If you shoot x-rays, you’d take them on day two, you’d tell me what you saw on them. And then you would tell me how you could help me, or you don’t shoot them at all. You say, you’re going to come in when you need me. And we have a commitment that when you need a chiropractor, you’ll just call me when you’re ready. Or you have insurance, we’re going to give you just as much care as the insurance will pay for. And then you’re cut free and I won’t see you ever again. So thank you. So there’s all these different things that I learned. And we really have to learn to respect the profession.

DR MICHELLE MASSA DC (GUEST):  Yeah. At the end of the day, I’m chiropractic. How can we help you? How can we serve you? And I love your hands. I’m just going to throw it out there. Like, how can I be a hope dealer? I actually say this to my staff every day. Listen, I don’t care about it. The day you’re having our patients are probably having a worse day. So at work, our job is to show up and give them hope. And just be that hope dealer every single day. So chiropractic is chiropractic. It really doesn’t matter at the end of the day. And here’s one thing, working within an integrated model that I was talking about this over the weekend when I was visiting a chiropractic friend of mine, the big difference between a manipulation from a physical therapist and a chiropractic adjustment is that anyone who has ever been to chiropractic college, even for one quarter, understands that that is an interaction. It is a moment in time. It is an encounter. Is it an experience? It’s not just get in there and that’s that. The healing comes from that conversation, from that interaction, from the touch, from the setup, from the delivery, what happens afterwards? All of that is the adjustment. That’s where the healing comes from.

JAMES CHESTER (HOST):  Well, I like how you said earlier about commitment and the conversation has to go towards commitment. And that’s like you saying, sometimes you need to restoke the fire with your team. And teamwork does make the dream work. And sometimes you have to get the mission for what you’re doing as a business to commit. Sometimes it’s you need to get the person in front of you to commit. There’s a lot that goes into the chiropractic business. And that’s what I was saying. It’s unity through diversity. You guys all have to start accepting each other. Oh, yeah. You guys should all take each other to lunch. You guys should take a Chiro to lunch every week in your community and get to make some friends. Oh, no. I made a post in the Mesa County Chiropractic page where I live. I said, hey, who wants to go grab coffee or grab something to eat? And like, I have three, like get togethers this week with chiropractors in Mesa County because community matters to me. Yes. And I think, like, you’ve always heard the analogy a chiropractor lives on an island. Well, that’s another beautiful thing about having somebody inside of your office that will do the PT. I think that the guy, the guy I went to dinner last night chiropractor, he’s like, so what does chiropractic mean to you? I was like, oof, what a big question that should be easy to answer.

DR MICHELLE MASSA DC (GUEST):  Yes.

JAMES CHESTER (HOST):  Yeah. And I said, well, it’s not up to me. It doesn’t determine what I think it is. It determines on what the market’s doing with it.

DR MICHELLE MASSA DC (GUEST):  From your perspective, yeah.

JAMES CHESTER (HOST):  Yeah. And I was like, I’m not a chiropractor. So I don’t have, like, the same approach as somebody that’s inside the office delivering chiropractic services.

DR MICHELLE MASSA DC (GUEST):  Right. Yeah.

JAMES CHESTER (HOST):  Joseph Ivy says, hi, Michelle. Hey, Joe. I love Joe ever since I met the guy who’s been super supportive of.

DR MICHELLE MASSA DC (GUEST):  I love my spam.

JAMES CHESTER (HOST):  Hey, love the dude. So let’s just talk 2020, 2023. How has the game changed? What have you seen?

DR MICHELLE MASSA DC (GUEST):  Oof. Okay. So I’m just going to, this is again my opinion and just what I’ve seen. So I graduated in 2007. I’m coming up on 16 years of being a chiropractor. So this is my perspective as someone who’s been out for 15 years. What I’m seeing from when, you know, when I got out of the world, it was actually the recession was 2008, basically, is when I started practicing, you know, and then coming up on 2020 to 2023, the game has definitely changed. I’m seeing a lot of big fish eat little fish in all of industries, but even within chiropractic. So practitioners that have the means to, to absorb another practice that might not be performing, but still has a lot of good potential. I’m seeing a lot of that. I’m seeing that trend. And I think that it’s something that can work and can keep chiropractic going because that’s really what we need. So I’m seeing that. I’m seeing things change also within chiropractic education, you know, I’m really big on education. And really, I think a lot of not even downsizing necessarily, but we are having to, we’ve really finally, I think made that integration into how education looks differently. And we were having those conversations pre-pandemic, how can we talk to Gen Z in a way that they’re learning and engaging in this new way. And now with the pandemic, we were kind of forced into that. So I’m seeing a lot more of that. And I think that that’s really great too, so that we can really continue to communicate chiropractic to the next generation. You know, one of the biggest things that happened in the past three years is that everybody’s online and everybody has a message. So let’s really pull chiropractic out there. And sometimes, you know, I get it. Sometimes it almost feels like, why do I keep talking about chiropractic? Right? Maybe, maybe as a chiropractor, my gimmick should be something else. That’s something other, some other healing thing or some other thing that’s not chiropractic, but like put out chiropractic because so many people still don’t know what chiropractic is. So many people still don’t know what a chiropractic adjustment is other than the crack that they see on the shows. And I’m guilty. I put that stuff out there too. I used to do it actually ironically at first, but now like it’s kind of funny and fun to go out there. But the thing is, there’s tons of adjustments that I deliver all week that are not manual audible adjustments, you know, and I do all kinds of modifications. So it’s really about explaining to the, to everybody what chiropractic is, what it does, what a true chiropractic adjustment is and what it does for your body, how it changes your life and putting that education out there all on that social media. So I think that one of the best things that has happened is that all of us have an opportunity to keep sharing about chiropractic within our communities because everybody’s online. I’m not seeing a ton of talks, even within Florida here. And I think it’s generally a little more open and whatnot. It’s still a little touch and go with those things. Events are still a little touch and go. I mean, they’re there. They’re coming back, you know, but it’s still a lot to invest for what you’re getting back. So drive people to your events. That’s really the ticket, you know, not just, you know, online and word of mouth. It’s like all of these events are like parties. Some people, it’s not that they’re even afraid to get out. They just got lazy and some of them are overweight and they’re feel good about themselves. I don’t even want to see people, you know, but they got to start getting out of the house.

JAMES CHESTER (HOST):  And here’s, here’s a deal, how to win. Everybody wants to be invited.

DR MICHELLE MASSA DC (GUEST):  Yeah, everybody wants to be invited.

JAMES CHESTER (HOST):  Yes. You just got to ask people.

DR MICHELLE MASSA DC (GUEST):  Yes, I love that. It’s true. So true.

JAMES CHESTER (HOST):  Like in you invite people in, they’re like, huh, I’ve been by myself. I’ve been isolated. Yeah. And then you’re like, just come on over, hang out. You’re invited. Like people want that now. They want more community. They want more inclusion. And that’s, you know, I was listening to Rogan interview this guy last night about archaeology. And I’m like, what am I going to learn from this? But he’s like, really, we don’t need more leaders. We need more organization. We need more cooperation. So when you get organized and you invite people in, they just want to be a part of your community now. So you know, 572 podcasts, we built a community. Yeah. We invite people in. We allow people to safe space. I can’t tell you how many times I finished an interview and somebody’s just like, wow, like this is after I hit the stop button. They’re like, wow, I never knew that my life was that interesting or wow, you made me feel so comfortable. Like I felt like I was just talking to you. And now I know thousands of people are going to listen to the show. Like how many future chiropractors are going to start because of these messages? How many people are going to find this? I don’t know what chiropractic is. And they listen to 572 and they’re like, whoa, that’s enlightening. Now I learned something. And you know, when people say, you know what I say, you know what I mean? People say that stuff. I never say that. But people say, you know what I mean? Well, people don’t know what you mean when you talk about chiropractic. Yeah. They don’t know what you mean. We have to invite them in. We have to culture them. We have to integrate with them. We have to say, hey, I don’t know what’s going on in your body, but I guarantee if we get you adjusted, we can help you.

DR MICHELLE MASSA DC (GUEST):  Things will get better.

JAMES CHESTER (HOST):  They do get better. They do get better. And then they’re like, you do that first adjustment and you like light them up. And they’re like, whoa, I didn’t expect that.

DR MICHELLE MASSA DC (GUEST):  It’s the best feeling in the world.

JAMES CHESTER (HOST):  And I think that that’s where we’re at today with the, you know, the cultural conversation of 2020 to 2023. People want to be invited in.

DR MICHELLE MASSA DC (GUEST):  Yeah, definitely. I love that. And when you invited in, they want to be included.

JAMES CHESTER (HOST):  Yeah. And then they want to get adjusted. Yeah.

DR MICHELLE MASSA DC (GUEST):  And then they want to be willing for an adjustment all the time.

JAMES CHESTER (HOST):  And then they want to adjust. They want to get their kids adjusted and then they want to get their personal life. Yeah. They’re mom and dad. They want to get them in.

DR MICHELLE MASSA DC (GUEST):  I always look at it, you know, from marketing perspective, I always say, just try to penetrate the friend group. What friend group are you penetrating right now? Their friend group, their whole family and everybody in that friend group’s family. You do that. You can build your practice on like five key families and all of who they know, you know.

JAMES CHESTER (HOST):  Yeah. And it doesn’t take a lot. You know, it doesn’t, it just takes really committed people. And that was the word you used earlier is commitment. So future pace. I know this is something that I know you’re kind of excited to talk about. And I know we have about five minutes left. So 20 years from now, where’s the position of chiropractic with what we’re doing today?

DR MICHELLE MASSA DC (GUEST):  So I don’t know, I can’t speak for all of chiropractic because chiropractic is so large and there’s so many wonderful things happening throughout the United States and internationally with chiropractic. So my piece with the chiropractic as a founder of Latin American Chiropractic Association, I would love to see in the next 20 years a community clinic that serves a Spanish speaking community that is located in key areas that where this is a need. So South Miami, different rural areas throughout the United States in conjunction and working with chiropractic colleges so that we can finally have always been a big advocate for a residency program, integrating a residency program into some of these chiropractic college programs, having post-sceptorships so students can also practice their Spanish skills as well as serve the community and really bring a service to an underserved community. This has been a need for so many years and having worked, having been an administrator at Life West Chiropractic College at their health center as well as serving the community that I’m serving currently in Fort St. Lucie. I just have this huge heart for serving underserved communities and really bringing the gift of chiropractic and changing people’s lives by changing their health. And how can I not just do that just myself as one individual chiropractor but how can I create clinics that are going to work in conjunction with chiropractic education that’s something really close to my heart so that we can create these amazing chiropractors that are leaving chiropractic college with a heart for service because that’s why you do this. You do not say a chiropractor if you do not have a heart for service because this job is hard and being a chiropractor is hard and helping people every single day is hard but you do it because in that space and time when you enter that adjusting moment with another human being and they are broken and they are scared and they are hurting and they are putting 100% trust in you to heal them in that one moment and that magic happens. That chiropractic adjustment is just boom. It happens and both of you feel that energy rush, that’s what chiropractic is. That’s what a chiropractic adjustment does and that’s why we do what we do every day.

JAMES CHESTER (HOST):  20 years from now I’m excited to see it. Hopefully it comes a little bit quicker. Unity through diversity everybody does a little bit different. I would like to see more community based clinics. I think that’s a real gateway for people. It probably really curbs some of the opiate addictions that we’re dealing with right now and probably be safe haven for a lot of people that don’t know where to go or who to trust. That’s why my marketing efforts work because I tell people that when they talk to me, they go to the region you’re here talking to me today because number one you don’t know where to go, you don’t know who to trust and I’m here to tell you I can help you. I think that that’s a big difference once again inviting people in. I do think that if you could start to bridge and passion young chiropractors into the community, they would have a deeper sense of reverence for the heart of service. I do think that if you bridge the universities out into the community and offer a safe place for people to come, I think that that is a much needed thing and a much needed resource. I think that those are really, really powerful ideas moving forward with chiropractic. Is there anything I didn’t ask you that you’re hoping to share with us today?

DR MICHELLE MASSA DC (GUEST):  No, I loved our conversation. This was amazing. Thank you for having me.

JAMES CHESTER (HOST):  If people want to get in touch with you, they want to work with you. If they want to learn from you, if they want to join the Association of Latino Chiropractors, where do we send these people to?

DR MICHELLE MASSA DC (GUEST):  Okay, so you can find the Latin American Chiropractic Association free group. Join that group. You can follow us on Instagram at Latin American Chiro. You can follow me on Instagram at Your Fave Chiro. And hey, on Facebook, you guys, most of you guys are my Facebook friends. I know you are. So if we’re not, go ahead and request me and I will add you into my fun little world of social media.

JAMES CHESTER (HOST):  Well, cool. So if you guys are wanting to learn more or connect with Michelle, find her on Facebook, Instagram, join her free group, the Association of Latino Chiropractors, I think, the free group. And I just want to thank you for being episode 572 of the Chiro Hustle podcast.

DR MICHELLE MASSA DC (GUEST):  Thank you so much for having me.

JAMES CHESTER (HOST):  Yeah, it was a lot of fun. Hopefully people are going to that are watching now, just hit the share button. So we’ll be this episode.

DR MICHELLE MASSA DC (GUEST):  If you guys want me that you watch it

JAMES CHESTER (HOST):  Yeah, Facebook is not the most friendly resource for Chiro Hustle as of the past. Three years, but we keep producing. We’re coming back.

DR MICHELLE MASSA DC (GUEST):  We’re all going to just come back on Facebook. It’s then that we’re coming back on the socials. We’re coming back to life and we’re going to keep dealing that hope and spreading the message of how to live this amazing life through Chiropractic.

JAMES CHESTER (HOST):  Well, I really appreciate the positivity. And I know that a lot of people that are watching it listening to this appreciate too. And Chiropractic is not going anywhere, guys. It’s 127 years young and we’re just going to keep on doing our best over here. BJ Palmer always used to say, I love you because you love what I love. And that’s Chiropractic. And what I always say when I close out a show is you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Thanks, Dr. Michelle.

DR MICHELLE MASSA DC (GUEST):  Nice.

JAMES CHESTER (HOST):  Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.

 

This episode was brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…

 

The Chiro Hustle Podcast is sponsored by ChiroHD, 100% Chiropractic, Chiro Health USA, Brain-Based Health Solutions, Imaging Services, Chiro Moguls, PureChiroNotes, Titronics, AlignLife, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

 

Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

 

Now let’s hustle!

HASHTAGS

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