Dr Ronda Vaughn is a third-generation chiropractor, the 12th in her family. From an early age, Dr Ronda was raised in the traditions of chiropractic, growing up running around her mom’s practice. It wasn't just a profession for Ronda; it was a way of life.

Returning to the community she grew up in to raise her now teenage son and daughter. She has had the privilege to work alongside her mom since 2004. The family practice embodies the continuity of care and commitment to the community that defines who they are.

However, Dr Ronda's impact extends far beyond the confines of her family practice. Fueled by a passion for creating connections and fostering community, she founded Social Oak, a women's group that meets monthly to strengthen the bonds within her hometown. What began as a local initiative has now blossomed into a nationwide network, with 18 chapters spread across the United States. Interestingly, the majority of these chapters are formed by chiropractors, forming a supportive community that transcends professional boundaries and spreads awareness of our profession.

Dr Ronda's journey is a testament to the profound impact one can have when rooted in a passion for healing and community. As she continues to adjust spines and hearts alike, her legacy resonates not just in the alignment of vertebrae but in the interconnectedness of lives she has touched.

TRANSCRIPT

JAMES CHESTER (HOST):  You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world's number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.

This episode is brought to you by…

 

ChiroHD – More than an EHR; Practice Management, Simplified.

 

EVO Creative Media – A boutique, high quality video content co-op.

 

The Chiro Hustle Podcast is sponsored by ChiroHD, EVO Creative Media, 100% Chiropractic, Chiro Health USA, Imaging Services, Chiro Moguls, New Patients in a Box, PureChiroNotes, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

 

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

 

Now let’s hustle!

 

LUKE MILLETT (PRODUCER):  Hey guys, welcome to episode 574 of the Chiro Hustle Podcast. I'm your producer, Luke Mallette, and here's your host, James Chester.

JAMES CHESTER (HOST):  So today we have the opportunity of interviewing Dr. Ronda Vaughn, and if you want to hear a story about how to ace the community and build events that people show up to, stay tuned for more. Welcome back! This is another episode of the Chiro Hustle Podcast. I have Ronda Vaughn coming from the Detroit area today. Really excited to talk to her. I think one of the main takeaways you guys are going to learn today from Dr. Ronda is building a community, and how to find your avatar client, and how to make practice fun, and you can double it. So, before we get into Dr. Ronda's story, I'm really excited to tell you our big why. Why do we do what we do at Chiro Hustle? Freedom of speech is so important, and that's what our show does. We've never censored anyone. Although we know what it's like to be censored, this small entity that produces a podcast in Chiropractic just tries to help more people, and the big tech companies might not like what we talk about. So I never want to censor anybody or have anybody feel like we felt. So we will never censor anybody for their messages that they share with us on our platform. I know something I was talking to Dr. Ronda about is family freedom, family health freedom. And that's a big part of what we do, too, because we believe that Chiropractic plays a huge component into people having freedom of choice of how they take care of their families. And that's near and dear to our heart, because we want everybody to have choice of how they take care of their families, and Chiropractic should be a part of that lifestyle. We take a deeper dive. We go a bit more philosophical. We do protect BG Palmer Sacred Trust. If you don't know what the Sacred Trust is, please go to your favorite search engine right now. Stop this interview and go search for BG Palmer's last words. You're going to know more about Chiropractic and why Chiropractors do what they do than you previously did. I guarantee you. Then we get a bit more philosophical. We do support Subluxation based Chiropractic. One of our dear sponsors is Sherman College and Life West College, because they're actually producing real deal Chiropractors. I think it needs to be said that we support those colleges. And then last but not least, we believe in innate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And third generation Chiropractor here, Dr. Ronda Vaughn. Welcome to Chiro Hustle.

DR RONDA VAUGHN DC (GUEST):  Hi. Thanks for having me.

JAMES CHESTER (HOST):  I know it's a bit of a deep dive with my introduction there, but I want people to know where we stand.

DR RONDA VAUGHN DC (GUEST):  I love that. I love everything about it.

JAMES CHESTER (HOST):  Yeah, I mean, we have to, right? I mean, that's like the ethos of Chiropractic. Right. Like if you stand for nothing, you fall for anything.

DR RONDA VAUGHN DC (GUEST):  Right. Yeah.

JAMES CHESTER (HOST):  I love that. So we draw that line in the concrete pretty early on into our episodes just so people have something to walk away with. And then we talk about things that you like. So let's jump into it though. Like your career, you grew up in a Chiropractic family.

DR RONDA VAUGHN DC (GUEST):  I did. I am third generation. I'm the 12th Chiropractor in three generations. I'm actually the last one right now. So that's kind of sad. There are three women out of the 12 of us. My mom is one of them. So I was born while she was just beginning in Palmer College here.

JAMES CHESTER (HOST):  Yeah. You know, we were talking about the similarities of how we lined up. Like we were both born in Iowa City. Yeah. Up until four, you were living in Davenport up to 30. I was living in Davenport. So, you got out a little bit before me.

DR RONDA VAUGHN DC (GUEST):  I went back. I went back.

JAMES CHESTER (HOST):  Pulled you back in. Talk to me right back. Yeah.

DR RONDA VAUGHN DC (GUEST):  100% I love Iowa. I did. I love Iowa.

JAMES CHESTER (HOST):  So, I know because I read your bio, you shared with me that you did some work with your mom.

DR RONDA VAUGHN DC (GUEST):  I still practice with my mom.

JAMES CHESTER (HOST):  My mom is still practicing. What's up? What's it like to be like working next to mom?

DR RONDA VAUGHN DC (GUEST):  So, there's good days and bad days. Like anything. Yeah. So when I started practice, I was her associate for the first two years. She was very kind to me, but she wasn't going to hand me anything. Nobody handed her anything when she had a bio practice when she started. She started with her cousin actually and bought him out. But I was her associate. And what I found out is you don't want your like real life boss. Like your boss in life as she was my mom to be your boss. So, two years into practice. I we separated and I'm basically an independent contractor. So, we work together. She's still the boss. She still can tell me no. I think in the last few years, a lot of the business changes that I've made have made her more open to letting me do things. She's always been open to letting me do things. But she's really seeing the growth and the changes in the practice and letting me kind of step up.

JAMES CHESTER (HOST):  I like that. I think it's a really fun thing because I don't get too many chiropractors that actually practice with family. And it's a pretty unique thing to like, you know, be in practice with mom.

DR RONDA VAUGHN DC (GUEST):  Yeah. And our biggest fights in the office were never about the office.

JAMES CHESTER (HOST):  Oh, they never are.

DR RONDA VAUGHN DC (GUEST):  Yeah, it had nothing to do with business. It was all personal.

JAMES CHESTER (HOST):  Yeah, for sure. One of the parts of today's conversation, I'm really excited about his community building. And I know since the whole scam demo went down, you found new ways to integrate and to grow your practice and have more fun with it. Let's talk about that. I know that you'd even give it a name called social oak.

DR RONDA VAUGHN DC (GUEST):  Yeah. So, I think that it was a perfect time. I think that 2020 really showed us we knew people needed people, but I was seeing my specifically my mom's because I felt like that their husbands were going back to work and allowed because I'm in Michigan to go back sooner. And these moms weren't stay at home moms and now they were possibly working from home and homeschooling that they weren't choosing to do. And they were boosting that. And it was, I kind of said to them at the time, you know, they have, I said, everybody had their like COVID consciousness. And there were the people who, even though Michigan was allowed to open, there were the people who weren't ready to do it. And so, the mom like myself who were already doing it, we, you didn't know who you could call. I called whoever I wanted, but some of these patients of mine didn't know who to call because what if you call your best friend and your best friend isn't ready and now, they look down on you. There's a lot of that going on. So, there was me like, I'll have a party. So, I had a party. I had 30 women, half of who I didn't even know show up to my office and we had a wine tasting. And we just had a party and every month I did it after that. I brought in some other women business owners who my, my ideal patients were already going to like there's an organic local smoothie bar. I brought in them. I brought in a float place. So that my patients were going and so they invited their friends. I invited my friends. And now every month we have a party community of 50 to 200 women.

JAMES CHESTER (HOST):  That's what we call cross-pollination marketing.

DR RONDA VAUGHN DC (GUEST):  Right. Yeah.

JAMES CHESTER (HOST):  Yeah, that's really cool.

DR RONDA VAUGHN DC (GUEST):  So, and it's honestly like there's no sales at these parties. I joke it's my new like slogan for it is it's book club without the homework. Because I love to read, but if I'm in a book club, I don't always get that book read. So, I show up anyway without doing my homework and then I feel a little guilty. So, there's no homework in this one.

JAMES CHESTER (HOST):  So, what's your advice to people that are curious and they wanted to do something like this?

DR RONDA VAUGHN DC (GUEST):  For social, well, it's something I actually have, I've actually now started coaching other people and I have 19 across the country and growing the 19 other social folks started in March of this year. I've recently, when I found out and I didn't know guys want to do this too. I didn't know guys wanted to like gather, but then I thought about it and there's golf league and there's poker night. So, I guess they did. So, we've even started social of Jen and I started with two one here in the Detroit area. I want in Tamplin. I have two more comments. So I'm always down to and if you don't want to do social, can you just want to talk community? That's my favorite thing to do. Well, chiropractic and then community.

JAMES CHESTER (HOST):  But I think it's really grassroots. But it builds people into your ecosystem too.

DR RONDA VAUGHN DC (GUEST):  Yeah. So people want to do business with people they know like and trust. And so when I'm at these events, I do go by Dr. Ronda just because that's what people have called me in the community. But there are times because I'm not salesy there. I've had people ask me what kind of doctor I am, you know, because say Megan brought them from her, her circled people. So they just get to know me as me and there's no real, you know, people are still afraid of chiropractors sometimes and they don't, you know, they hear all these stories about us. But then when they just meet me on a Thursday night and then a vet with a bunch of other women, they're like, Oh, she is kind of normal. You know, they get to know me.

JAMES CHESTER (HOST):  Yeah. And I think what you said, no, like and trust is. I guess my question for you is like you meet them. You have a Thursday night event, whatever. And you build rapport with them. How did that translate to you doubling your practice?

DR RONDA VAUGHN DC (GUEST):  So ideally when I first started doing this, I always said there's no sales. No, there's no sales. But in my community, it was getting out what I was doing. I did a couple of other there were other things that I did along the way. But this was probably the biggest part of it. But it was creating a name when we named ourselves and branded our group and branded our event. It created a name in the community. And I always joke my target market or I do a client is actually a woman because every time I walk into my room with a new patient, if it's a guy, the first thing out of my mouth is did your wife send you or was it affecting your golf game and your wife sent you? So there's no reason for me to market to men. I market to women because they're creating, they're making the appointment.

JAMES CHESTER (HOST):  Yeah. And that's another part of this whole thing is you have been able to source the ideal target audience for all chiropractic offices is the women because women are the decision makers for the families. And we might not have as many families as we once did, but they still have decision making for kids and significant others. And I think it's really important that they start with that type of target audience because if they used to be an old saying, the price still the same, but mom ain't happy, nobody happy.

DR RONDA VAUGHN DC (GUEST):  Yeah. Yeah.

JAMES CHESTER (HOST):  And they just didn't know that was chiropractic that they needed.

DR RONDA VAUGHN DC (GUEST):  Right. So even in, so I go to a social event and I will get husbands of the women that haven't even come in yet. They end up coming in too once we start educating them in the office. But I go to these events by make candles or do yoga with a bunch of women and they send their husbands to me because they're the ones making the appointment. So it goes right back to my walk into a new patient and if it's a guy, I'm like, did your wife send you or did you affect your golf game and your wife sent you?

JAMES CHESTER (HOST):  Yeah. And that's just it is now you have a strategic plan. Yeah. And now you're disciplined and now you understand what it takes to network. And I think that's really cool. Is it fulfilling? Do you like it?

DR RONDA VAUGHN DC (GUEST):  Oh, I mean, I'm a, I'm a people person. So for me, it's like a joke. It's work, but it's a party once a month. I actually have two of my own groups. So I get two parties a month now. And I don't have to do all the work because I've created a group of women that for other business owners in each group that helped me do it. So it's, you know, five different women in each group. And it's with the, with my other women and business owners, the girls, I always joke. It's kind of like when you would sit at the table and they'd assign you a group for homework. And in my case, I'd be like, crap, they're all going to get my A because I'm going to do all the work. And I've picked women who do the work with me, so I'm only doing 20% because I have four other people to help.

JAMES CHESTER (HOST):  Yeah, I think it's really, it's really smart. It's very strategic and it builds community. And like you said, people want to come to live events. Yeah. They want to, I just got off of two interviews earlier today. And one of the themes is people want to commit to you. And they want community. And they want to be a part of somebody that invites them in.

DR RONDA VAUGHN DC (GUEST):  So that's what I say, people, they just want to be invited.

JAMES CHESTER (HOST):  They want to be invited.

DR RONDA VAUGHN DC (GUEST):  Yeah, people want to be invited. They want to be around. People need people. And that's the biggest thing I think that, you know, we got out of the last few years.

JAMES CHESTER (HOST):  So last few years, I know it's been kind of a buzzkill for a lot of people. What have you done to keep yourself healthy and just functioning in a healthy way? Because I know a lot of people struggle with self care. They've struggled with mindset. Like what are some of the things you've done? Like are you eating? What are you eating? Like how are you sleeping? Are you drinking your water?

DR RONDA VAUGHN DC (GUEST):  I mean, I don't get my water with me. Yeah, I mean, yeah, I try to exercise and sleep well. I eat pretty healthy and I drink, I drink half my body weight now. It's just every day.

JAMES CHESTER (HOST):  How frequently you get in check and adjusted? Do you have a chiropractor take care of you?

DR RONDA VAUGHN DC (GUEST):  Well, I practice with my mom. So I get checked at least once a week. So yeah, I get adjusted. I mean, obviously, like I told you, I joke, I've been adjusted since I out the shoot, right? Like I was born and got adjusted. My babies. I have a 17 year old daughter and a 14 year old son. And I remember, I will say my labor was not awesome with my daughter. 36 hours of labor. And I remember her dad looks to me, he goes, well, aren't you going to check her? Like, I mean, he's the one telling me, you know, so my kids get adjusted all the time. Yeah, we do all the normal things that I think are normal.

JAMES CHESTER (HOST):  So a 14 to 17 year old teacher chiropractor is fourth generation. Here's hoping.

DR RONDA VAUGHN DC (GUEST):  I don't know. I don't know. You know, I, if I, so funny story is I actually went to a Michigan state over U of M. I got into both and I went to Michigan state because I was going to be a vet. No 17 year old girl says I want to grow up to be my mom. Here I am today. So I'm telling her not to do it. Hoping that she will.

JAMES CHESTER (HOST):  Reverse psychology.

DR RONDA VAUGHN DC (GUEST):  I think they used to say. Yeah.

JAMES CHESTER (HOST):  Well, so community events work for you.

DR RONDA VAUGHN DC (GUEST):  Community events are yeah, they work for me.

JAMES CHESTER (HOST):  Before you decided that this was going to be the path you were on, what type of marketing did you do and what didn't work?

DR RONDA VAUGHN DC (GUEST):  I didn't do a lot. So pre all of this, I'll be honest, I practiced and I was a mom first. So I mean, a big part of my story and me doing all this was one, my kids were a little older. I didn't miss. I didn't miss a school party. I didn't miss a field trip. If my kids were sick, I canceled my day. I had the, I had the advantage and I had their husband who I could, who could financially take care of everything. But I knew that I was going to be getting a divorce and that's when, and my kids were older. So I had more time to, to not be in the house, which may be wrong when they're teenagers, you should be around longer about a lot more, but different story. But I knew I had to do more in my practice and I love chiropractic. And I will tell you too, I think in the beginning, I wasn't confident enough. I really lacked confidence and, and getting out there and talking to people. So I, I joke that I'm shy. If you tell anybody that knows me, that I'm shy, I don't laugh at you. But I think in the beginning, it was lacking confidence when I first started practice.

JAMES CHESTER (HOST):  Well, I think a lot of people need to hear that, you know? Yeah. I mean, I'll just be honest too, the first time I went ever out and try to get new patients for chiropractic office and do marketing and talk to people, I'm like, this sucks. Right. Yeah.

DR RONDA VAUGHN DC (GUEST):  But yeah, it can be daunting and not fun. Oh, yeah. You know, you do it.

JAMES CHESTER (HOST):  Oh, and that's just, I think a lot of it is confidence. And I think when you learn that, that becomes your strength. But you have to, you have to grow through that.

DR RONDA VAUGHN DC (GUEST):  Yeah, I like that. Now I'm not afraid.

JAMES CHESTER (HOST):  You know, I can tell.

DR RONDA VAUGHN DC (GUEST):  Yeah. And I think I lean into it. And I joke with people like, oh, you know, I'm a chiropractor. You already think I'm wearing on my own net, you know, and go into my story. So I have no issues with it now. And I love what I do. But I didn't have like the miracle story. You know what I mean? Like so many people like, oh, I got to go back.

JAMES CHESTER (HOST):  Your miracle was growing up in a chiropractic household and you didn't even know it.

DR RONDA VAUGHN DC (GUEST):  I didn't know people thought differently. I didn't know, I remember being in sixth grade and one of my friends took a Tylenol. And I literally, I don't think I knew what it was. And I remember asking my mom, I'm like, well, Julie, you can her mom gave her a Tylenol. And I was like, oh, you think Julie has that? Because she's lacking Tylenol. You know, like, so I, that was my life. I didn't, I didn't know people. I didn't know I was different.

 

This episode is brought to you by…

 

ChiroHD – More than an EHR; Practice Management, Simplified.

 

EVO Creative Media – A boutique, high quality video content co-op.

 

The Chiro Hustle Podcast is sponsored by ChiroHD, EVO Creative Media, 100% Chiropractic, Chiro Health USA, Imaging Services, Chiro Moguls, New Patients in a Box, PureChiroNotes, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

 

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

 

Now let’s hustle!

 

DR RONDA VAUGHN DC (GUEST):  We're thought differently.

JAMES CHESTER (HOST):  Yeah. I think it's a lot different. Honestly, the way I see people interacting with chiropractic today, a lot of people just don't know that that's what they need. They think it's going to be a pill. When they come to a new year parties, what they realize is they meet a doctor that they can bond with and build rapport with and now you're a solution. You're what they've been looking for a long time. They just said no, it was chiropractic. And then they're like, go in there, get your golf game on. Or you've been having this nagging elbow thing or this hip thing or this low back thing or this neck thing. And I have a great chiropractor that I hang out with once a month. You should go see them.

DR RONDA VAUGHN DC (GUEST):  Right. Yeah. And one of my favorite things too is you say that they come in for a low back pain. You know, you're sooner talking to them and you know, like, oh, you know, you said you have headaches. Yeah, I just get the regular. That's a regular headache. Like, I don't get regular headaches. You know, like, oh, I do.

JAMES CHESTER (HOST):  Yeah. But it becomes like a part of life. Right. That's normal for them. But we just been indoctrinated so heavily with just over the counter stuff. Like you have to have this. Like it's just a part of life. It's like drinking a cup of coffee.

DR RONDA VAUGHN DC (GUEST):  Their teacher in the school, I mean, when my kids were in elementary school, they would come home and ask me for it because that's what their teachers would tell. My daughter's dance instructor would tell her that. So I mean, they're teaching them to our kids without us knowing it. And I don't think it's even intentional.

JAMES CHESTER (HOST):  Like that is our culture is morph so far in one direction that is just accepted.

DR RONDA VAUGHN DC (GUEST):  Yeah. That's what I mean. It's that is the other norm. It's not my norm. That. Yeah.

JAMES CHESTER (HOST):  So I know that we was touching go for this topic, but I am curious. I have to ask you, where do you see chiropractic moving in the next five years? I won't say 20 because that's a long time. That's like 20 big years, but let's say five years. Where do you see the profession moving towards?

DR RONDA VAUGHN DC (GUEST):  Five years. I don't, you know, I told you I didn't want to ask me that. I was like, I don't know if you're going to like my answer. I don't love what I see coming out of chiropractic school.

JAMES CHESTER (HOST):  But we need to hear the profession needs to hear this stuff. Yeah.

DR RONDA VAUGHN DC (GUEST):  But you said Sherman College and Jack Borgula is a friend of mine. So I love Jack and I know, I know where his intent is and I know, you know, I know people on the board, I have two friends on the board of Sherman College and I know what their intentions are. They give me hope. But seeing what is coming out of the colleges, like I told you, I'm at the Mac. So I go to the Michigan Association of Chiropractic and I'm not there for CE always. I'm actually there because I'm on the board of Michigan for vaccine choice. So talking to them and hearing the things that they say and the things that they don't know and the philosophy that they're not getting hurts my heart. It really does. It scares me far for fashion.

JAMES CHESTER (HOST):  So we need to create a finishing school for chiropractors after they finish school. But why aren't they getting it there?

DR RONDA VAUGHN DC (GUEST):  Why would they choose that?

James Chester (Host):  Right?

DR RONDA VAUGHN DC (GUEST):  Why aren't they? Why aren't you learning chiropractic in chiropractic school? I get it. You have to learn the book stuff, but I don't know. And that worries me. I will say, no reason.

JAMES CHESTER (HOST):  Yeah. Well, I think in all honesty, these are conversations that people need to hear and that's why we do what we do over here because, you know, one message from you today, we never know how far reaching it will go. It could create an impact on millions of lives tomorrow. But if we die with the music inside of us, one of my favorite quotes of all time is from West Brown. You say, you know where the greatest ideas in the world are? They're in the graveyard because people had them and they didn't do anything with them. And they took their greatest assets with them to the grave. So it's really our truth to speak about chiropractic is if we don't tell people what the concerns are and we don't start talking about it and make it a cultural conversation, then they're going to keep on taking cookies out of the cookie jar.

DR RONDA VAUGHN DC (GUEST):  So who do we have to tell? Who do we have to talk to? That's what I wanted to hear. Well, if you want it.

JAMES CHESTER (HOST):  Can I just share something with you? Yeah, please. I had somebody reach out to me today. He's a colleague in front of mine. And he asked, he's been like lining a lot of people up to do interviews with me. And I'm like, great, that's awesome, man. I like all the support. You know, I have a team that I built, but I like support. So I won't mention him, but he asked me, he's like, have you, how about a series on college chiropractic presidents? I was like, can you help me line that up?

DR RONDA VAUGHN DC (GUEST):  I can get you, Jack, bore you all.

JAMES CHESTER (HOST):  I like, I love Jack. I was like, I think this is my response back to him. I said, I think most would be ashamed to openly talk about their college. I would ask them about student success and default. I'd ask them about the removal of chiropractic from the school name. I'd ask them about the removal of philosophy. I'd ask them new grads and why they can't adjust. And I'd ask them about the chiropractic job market. And I'd ask them to be honest about all of that stuff. And I don't think that they would like to talk to me about the things that I would be interested in asking them because the profession needs to hear that truth. Coming from those people.

DR RONDA VAUGHN DC (GUEST):  And if we don't ask, we won't know.

JAMES CHESTER (HOST):  Yeah. So I would be super excited to do a series of 16 interviews with 16 college presidents and to ask them those questions. Because that's how we get the answers that we're looking for, because it's really kind of being an invasive investigative journalist. You get people to tell on themselves. And they would they would tell us what how it happened. I think we have a big fantasy that we try to figure out. We try to crack the code for who do we ask? Why is it the way that it is? You never ask. You never find out. It's like the presidents of our colleges, I feel like they're parents. And they just do because that's where the way it is. And you can't ask questions. But I think as a professional group of doctors, you guys are all leaders. And you guys all deserve the truth. And you guys all deserve the message from even the top level at those educational institutions. And I believe the people deserve to have that message. Why are you taking chiropractic out of your title of your school?

DR RONDA VAUGHN DC (GUEST):  Yeah. I don't like it.

JAMES CHESTER (HOST):  Why? But I think some of the stuff needs to be discussed. So when we talk about these things amongst the interviews that we do, I'm always like, well, the reason most people don't want to have a path down that conversation of where chiropractic is going, because a lot of the people that are protecting the Sacred Trust are that's an open source. They're like, Oh, come on in. You want to walk over the Sacred Trust? It's right there. We'll take your money though. And I think for me to be on the outside looking in, not having a professional license, where do you send students to chiropractic college?

DR RONDA VAUGHN DC (GUEST):  Right now. Yeah. I would choose your name.

JAMES CHESTER (HOST):  Yeah. See. And that's it. Like, you know, I think that that's an important thing. And there's 16 colleges in the United States. Why can't we say go to the one closest to home?

DR RONDA VAUGHN DC (GUEST):  And it's not my alma mater, right? No, it's not. I have 13, I have 12 other churros in my family. One did go to life, actually. So I have 11 other churros or 10 other churros in my family that went to Palmer and I would not send my daughter to Palmer.

JAMES CHESTER (HOST):  Sure. And it is. So at this juncture of the interview, I'm always curious to know who are some of your heroes who helped inspire you to be who you are today.

DR RONDA VAUGHN DC (GUEST):  Obviously, my mom without knowing it. So my mom, I think even her dad, my grandpa, who was not a Chiro, was actually two of his brothers that were Chiro's. So my grandpa and just his way of thinking and they always thought very holistically. I have tons of heroes, but it will tell you, you said to spend an hour with somebody. And I remember in this goes back to me being shy and maybe insecure. There's one hour that I'd want to get back. When I was in school in the very beginning, I was in the East village at Beersdube. And I was sitting at the bar with Fred Barge. And like a brand new student and just he even bought me, you know, like, I don't know if you remember the lady that would walk around with roses.

JAMES CHESTER (HOST):  I used to bark at the Bierstube.

DR RONDA VAUGHN DC (GUEST):  You did. I barged it at Mount Street. Or just sound the corner. I got engaged at Bierstube actually.

JAMES CHESTER (HOST):  I used to go to Mount Street.

DR RONDA VAUGHN DC (GUEST):  I barged it at Mount Street. But I was sitting at Bierstube with Fred Barge and his wife. And he bought me one of the roses from the lady who walked around.

JAMES CHESTER (HOST):  Oh, I remember. She had a real jacket on a poofy wear.

DR RONDA VAUGHN DC (GUEST):  But if I could get that hour back, I'd have so many better questions. You know, but then I was like, dear, I have like, and he was joking around and talking with me and just, you know, but if I could get that hour back, I want that hour back.

JAMES CHESTER (HOST):  Wow. Bierstube is not there anymore, by the way.

DR RONDA VAUGHN DC (GUEST):  I know, but there is one in Leclerc.

JAMES CHESTER (HOST):  I'm not sure if any of them are open anymore. Oh, is that one? They had one over in Molina also.

DR RONDA VAUGHN DC (GUEST):  OK, I did not know it was totally.

JAMES CHESTER (HOST):  I'm not sure. I'm not sure. But next time I go back to Davenport, I'll report to you.

DR RONDA VAUGHN DC (GUEST):  OK, I was going to say I'm going to text my girlfriend because she lives right by the one in Leclerc.

JAMES CHESTER (HOST):  I should. You should let you know and then report back to me. So at the end of this, I don't always ask this question, but I like this question. Oh, boy. A miracle story. What's something you've seen over your practice career that you think might inspire someone if they're thinking about chiropractic that it might be for them.

DR RONDA VAUGHN DC (GUEST):  So OK, that was another kind of trick question. I think when you said that, because I think that there are a lot of little miracle stories that we may not see as miracles, but they're miracles to my patients. So just, I mean, right off the bat, a couple of things I thought about, like I just had a toddler who would not go to the bathroom, you know, she'd cry and scream and pain. And then they then she didn't want to see me because, you know, her mom had already taken her to every medical doctor. They'd poke prodded and given her all kinds of garbage.

JAMES CHESTER (HOST):  And she feels wonky already being around strangers.

DR RONDA VAUGHN DC (GUEST):  Well, and I'm the, I'm the, I'm the next actor. I mean, her mom tells her you're going to the doctor, but I'm not like any other doctor, you know, I'm sitting on the ground with her holding her talking to her.

JAMES CHESTER (HOST):  Got her in comfy little pillow.

DR RONDA VAUGHN DC (GUEST):  Right. Yeah. So, I mean, when the mom comes in and says, Oh, my gosh, you went poop without screaming and crying. That's a miracle to that mom. Yeah. Right. Or even something silly, like I had a woman come in and she was getting married in two days and couldn't walk. She's like, I need to walk down the aisle. Wow. Like that's pressure. You know, but, or, but I always say they'll come in and they're like, it works. I'm like, why are you surprised? I'm not surprised it worked. You know, this is what I, this is what we do. It's what your body is made to do. So they're all, I think, I don't think there's one miracle. I think the little things, the are miracles to them.

JAMES CHESTER (HOST):  Well, I love that. And that's a slogan in chiropractic is expect miracles. And I think that it's really authentic and real. And I think that the more people that just at least got checked and visited a chiropractor, it would probably change the pattern of every day moving forward in your life because you wouldn't have vertebral subluxation. And I think that if we adjusted all the world leaders of all the confused people that are angry and vindictive and we just gave them a C1 Atlas adjustment, we'd have a whole different world that we live in. And that's why I love guys like Liam Schubel that will always say, like, we need to check and detect vertebral subluxation of children all across the world. And it's our duty and our obligation to remove the vertebral subluxation so people can live at their optimum level. And I think that's really the big takeaway is you're allowing that baby to live at optimum level. You're allowing that mom now to sleep and regain her vitality to optimum level. You're allowing that lady to go get married and have optimum level. And I think that that's a part that we don't discuss enough within the chiropractic space is like it optimizes people's human potential.

DR RONDA VAUGHN DC (GUEST):  Yeah, I'm 100%. I like that game. It goes back.

JAMES CHESTER (HOST):  Yeah. Well, I think it's so powerful after we have so many concentrated conversations on Kyra hustle about, you know, somebody asked me the other day, like, do you get tired of having the same conversation? I was like, no, because everybody that I get to connect with has their own story. And like you, when you invite somebody into your space, you make them feel part of your community. And when you do that to people time after time, now I have the greatest role of decks of natural healers on planet earth. And every single one of you guys is amazing. Every single one of you guys has a really powerful story. And if I learned anything over the past six years of interviewing 1200 chiropractors is we just have to keep telling the story. And if we don't tell the story, someone like my buddy, Roberto Monaco, always say, if we don't tell our story, someone will make up one about us. So we have to drill this down and we have to be consistent with it. We have to have passion around it. We have to be authentic and real with it. But chiropractic will say people's lives. They just have to give cells permission.

DR RONDA VAUGHN DC (GUEST):  Chiropractic does not well, right?

JAMES CHESTER (HOST):  But you have to give yourself permission.

DR RONDA VAUGHN DC (GUEST):  Right.

JAMES CHESTER (HOST):  And that's a hard thing for a lot of people because they're like, well, gas is more expensive. They're like, well, you know, XYZ is more expensive. And what happens is if you don't optimize your health and your vitality, then you become more expensive.

DR RONDA VAUGHN DC (GUEST):  No, you got nothing. Yeah. Yeah.

JAMES CHESTER (HOST):  Well, this is my drop the keys moment. You don't have to believe in chiropractic, but it works like gravity. Yeah.

DR RONDA VAUGHN DC (GUEST):  I tell people I tell my patients, I'm like, you don't have to believe in what I do. I do.

JAMES CHESTER (HOST):  Later. You know, so at the end of our interview today, is there anything I didn't ask you that you'd like to share with our audience today?

DR RONDA VAUGHN DC (GUEST):  No, I mean, I think you did great. This was probably one of my favorite interviews. So if I've been doing a lot more interviews now, so maybe it's getting easier. But I like to the question. I like, I like where your head's at.

JAMES CHESTER (HOST):  Oh, thank you. If people wanted to work with you, they want to do social oak. What's it look like? And then what do we send people to?

DR RONDA VAUGHN DC (GUEST):  I have a website called the community cultivator.com. That's my website for that. They can find me on Instagram at dr.ronda.von. Any of the Facebook, all, you know, all the social media.

JAMES CHESTER (HOST):  And I'll let all of you know, it's RONDA. There's no agent there. And it's the community cultivator.com. Check her out. Start your social oak. Congratulations on the upstart of almost 20 of these things and go into direction and helping more men get connected to.

DR RONDA VAUGHN DC (GUEST):  Yeah, they can check social out on Instagram too. We have social.o because the original.

JAMES CHESTER (HOST):  Social. I don't want to see. Oak. Cool. Well, Dr. Ronda, thanks for being episode 574, the Chiro Hustle podcast.

DR RONDA VAUGHN DC (GUEST):  Things are having me. I love that.

JAMES CHESTER (HOST):  Yeah, it was a lot of fun. And I'll close out by telling everyone like I always do. You're just one story away. Keep hustling. I'll see you guys on the next episode. Thanks so much. Bye for now. Thanks for listening to Chiro Hustle. Don't forget to subscribe and check back next week to continue hustling.

JAMES CHESTER (HOST):  Thanks for listening to Chiro Hustle. Don't forget to subscribe and check back next week to continue hustling.

 

This episode is brought to you by…

 

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EVO Creative Media – A boutique, high quality video content co-op.

 

The Chiro Hustle Podcast is sponsored by ChiroHD, EVO Creative Media, 100% Chiropractic, Chiro Health USA, Imaging Services, Chiro Moguls, New Patients in a Box, PureChiroNotes, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, Pro Hockey Chiropractic Society, Pro Baseball Chiropractic Society, and the IFCO.

 

Now, if you're looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.

 

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