INTRODUCING DR. MAXWELL ERIKSEN DC

In this inspiring episode of the Chiro Hustle Podcast, we meet Dr. Maxwell Eriksen, a second-generation chiropractor with deep roots in the profession. Raised in Elizabethtown, KY, Dr. Eriksen shares his story of being literally adjusted into life, growing up in a chiropractic household, and choosing to carry the torch himself. This episode dives into family legacy, freedom of career choice, and the power of medical freedom and diversified entrepreneurship.

HIGHLIGHTS

• Eriksen’s first adjustment happened at birth when he wasn’t breathing
• Grew up with a chiropractor father and multiple siblings in the profession
• Studied at Palmer College of Chiropractic, practicing primarily Gonstead technique
• Believes in imaging and x-rays to deliver accurate, ethical care
• Opened a Ninja Warrior gym and a comic book shop alongside Chiropractic
• Advocates for freedom in how chiropractors practice and live their lives
• Offers critical advice for chiropractic students on learning styles, practice, and technique

ABOUT DR. MAXWELL ERIKSEN DC

Dr. Maxwell Eriksen, DC, is a second-generation chiropractor based in Elizabethtown, Kentucky. A graduate of Palmer College of Chiropractic, he blends traditional Gonstead principles with a modern lifestyle that includes operating a gym and a comic book store. His mission: stay passionate, stay diverse, and serve well.

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DIVING INTO THE EPISODE

FOLLOWING FAMILY FOOTSTEPS WITH PURPOSE

Dr. Eriksen was literally born into Chiropractic. He recounts his father adjusting him moments after birth, reviving him from a motionless state. It was clear from the beginning that chiropractic wasn’t just a profession in his family, it was a legacy. Growing up surrounded by chiropractic conversations, techniques, and principles, Max knew early on that his life would follow this path.

THE POWER OF DIVERSIFICATION AND FREEDOM

After burning out from six-day workweeks, Dr. Eriksen decided to restructure his life. Instead of walking away from chiropractic, he leaned into it with fresh eyes, while also opening Twelve Gym (a Ninja Warrior facility) and Etown Comics. Practicing just two days a week, and now returning to a third, he models a balanced, intentional life that doesn’t sacrifice income or impact. This shift reinvigorated his passion for Chiropractic.

IMAGING, ETHICS, AND MEDICAL FREEDOM

Dr. Eriksen is a vocal advocate for X-rays and imaging in chiropractic care, sharing powerful patient stories, including one where he identified a life-threatening tumor missed by other providers. He takes a strong stance on maintaining standards that serve both patient and practitioner safety. His commitment to medical freedom underscores the importance of doing the right thing, even when it’s not popular or mainstream.

ADVICE FOR CHIROPRACTIC STUDENTS

From techniques for mastering cervical chair adjustments to smart board prep and study habits, Dr. Eriksen offers gold-level insights for students in the trenches. He reminds them that grades don’t matter nearly as much as people skills, results, and integrity. Practicing early, using diverse learning strategies, and staying curious can make all the difference.

FINAL TAKEAWAY

“You’re going to use your body the rest of your life. You should probably take care of it.”

HASHTAGS

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