INTRODUCING JENNIFER PAGE

In Episode 699 of the Chiro Hustle Podcast, host James Chester sits down with Jennifer Page, Director of National Accounts at CARR, to dig into an often overlooked but massively impactful topic for chiropractors: healthcare real estate.

Whether you’re opening a new clinic, renegotiating your lease, or looking to expand, this episode lays bare the traps, the leverage points, and the game plan you need to protect your practice and your profits.

HIGHLIGHTS

• Why chiropractors MUST have tenant-only representation when negotiating real estate deals.
• Common lease clauses that can cripple your practice (and how to avoid them).
• The critical mistake most DCs make: waiting too long to renegotiate their lease.
• The overlooked power of having multiple options when approaching landlords.
• Why your lease is the most negotiable high-dollar line item in your business.
• How Jennifer’s team has saved clients six figures over 10-year contracts.
• The truth about “free representation” in commercial real estate (it’s legit, and it’s game-changing).

ABOUT JENNIFER PAGE

Jennifer Page, Director of National Accounts at CARR, is a real estate expert dedicated to helping healthcare franchises and organizations across the U.S. She leads a team focused on maximizing profitability and protecting practitioners from predatory real estate deals.

From Our Sponsors and Partners

JAMES CHESTER (HOST):  You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number-one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.

This episode is brought to you by…

Peach State Payments – Ethical Processing. More Profit, Less Stress
ChiroHD – More than an EHR; Practice Management, Simplified
R3COVR – New Revenue. No Compromise.
CoolBlue VA – Your Virtual Assistant
The Chiro Speaking Company – Attract, Educate & Convert
ChiroSpring – cloud-based, user-friendly software with all the essential features chiropractors need
OmniWave – Redefining Comfort in Acoustic Wave Technology

The Chiro Hustle Podcast is sponsored by DRX9000, Peach State Payments, Chiro Health USA, ChiroScript AI, Chiro Moguls, Pure Chiro Notes, Five Star Forge, Titronics, Sherman College of Chiropractic, Life Chiropractic College West, and the IFCO.

Do you want to support The Sacred Trust and uphold a Subluxation model without the grind of launching a new project? Visit our Patreon, choose the tier best suited for you. That way we can continue keeping “The Big Idea” strong, supporting speech, medical, and family health freedoms.

Now let’s hustle!

DIVING INTO THE CONVERSATION

Getting Savvy with Space

Jennifer pulls back the curtain on why chiropractors are uniquely vulnerable in real estate negotiations. Many DCs enter agreements alone, assuming it’s as simple as “picking a location.” But as she explains, the details of a lease can drastically impact long-term viability. From relocation clauses to renewal traps, Jennifer outlines the landmines and how to sidestep them with professional support.

The Leverage of Options

Too many chiropractors wait until their lease is about to expire before they start thinking about renegotiation. Jennifer emphasizes the importance of starting 12 to 18 months in advance and working the market to generate real alternatives. These options create leverage that transforms negotiations and flips power away from the landlord.

Why DIY is a Risky Game

One of the most important takeaways: trying to navigate this solo is a dangerous move. Jennifer makes it clear that professional tenant representation costs you nothing, but trying to go it alone could cost you everything. She illustrates how commissions work and why the landlord pays regardless, so not having an expert in your corner is like walking into a courtroom without an attorney.

Support for Franchises and Scaling Practices

Jennifer also shares insights into how CARR supports chiropractic franchises and multi-location practices. Their account management systems ensure brand standards are met while giving each doctor local, on-the-ground support. For anyone thinking of expansion, this part of the episode is a must-listen.

FINAL THOUGHT

Real estate decisions shape the financial health of your practice just as much as patient care shapes clinical outcomes. Get this wrong, and it can haunt your career. Get it right, and you set yourself up for sustainable success.

HASHTAGS

#chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth