INTRODUCING MICHAEL COATES

In this eye-opening episode of the Chiro Hustle Podcast, we sit down once again with Michael Coates, a nationally recognized authority on medical lien law, personal injury (PI), and lien recovery strategy. James Chester and Michael dive deep into the critical, often misunderstood realm of personal injury work for chiropractors.

They cover why understanding lien law can be the key to financial freedom, the hidden pitfalls in typical PI contracts, and how to ethically dominate the PI space while staying protected and profitable. If you’re a chiropractor looking to maximize reimbursements, protect your practice, and serve more patients, this conversation is your wake-up call.

HIGHLIGHTS

• Michael explains why most lien agreements chiropractors are using are fundamentally flawed – and how that leaves you financially exposed.
• Discover the three most effective sources for getting more PI cases – and why attorneys are actually last on the list.
• Learn why California’s auto insurance changes are doubling potential PI case value, and what that trend means for other states.
• Understand how the “art of storytelling documentation” can radically improve your PI case settlements.
• Get the game plan for converting injury patients into long-term wellness care clients.
• Michael predicts the next two years will bring more chiropractic progress than the last twenty, thanks to federal shifts and industry collaboration.

ABOUT MICHAEL COATES

Michael Coates is a California-licensed attorney, widely regarded as the country’s top lien and Letter of Protection (LOP) negotiator. Through his companies Personal Injury Made Easy and Personal Injury Billing Pros, he has helped providers recover millions and teaches chiropractors how to ethically win in the PI space.

From Our Sponsors and Partners

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DIVING INTO THE CONVERSATION

The Truth About Lien Law and Getting Paid What You’re Worth

Michael breaks down how medical lien law, when used correctly, gives chiropractors legal leverage rarely seen in other areas of healthcare. With the right documentation and agreements in place, attorneys have a fiduciary responsibility to ensure you get paid. But most lien contracts in circulation are actually designed to favor law firms – not you.

PI Is the Underdog Opportunity the Profession Is Overlooking

There’s no other specialty where chiropractic is the lead provider like in personal injury. Michael warns chiropractors that if they don’t grab hold of this opportunity now, physical therapists will. With rising auto insurance minimums across multiple states, each new case is only becoming more valuable – and chiropractors are uniquely positioned to benefit.

How to Actually Get More PI Cases (Hint: It’s Not Just About Lawyers)

Michael reveals that your best PI referral sources are actually your own patients and your local medical peers. Most doctors overlook this entirely. Empower your fans to refer by letting them know you handle injury cases. Build professional relationships with orthopedic surgeons, urgent care providers, and hospitals who discharge accident victims. And yes, build connections with ethical law firms who understand your value.

Documentation That Tells a Story (and Gets Results)

Sloppy documentation is a silent practice killer. Michael coaches chiropractors to document PI cases like a compelling story: what the patient’s life looked like before, the challenges after the accident, and the journey back to wellness. This not only improves outcomes but helps law firms win higher settlements, making you an asset they want to work with.

Transitioning from Injury Care to Wellness Plans

Many chiropractors drop the ball after a case settles. Michael offers a simple 3-question strategy to keep patients engaged, get referrals, and smoothly transition them into ongoing wellness care. Combine this with education on the No Surprises Act and transparent care plans, and you’ll retain more patients for the long haul.

FINAL TAKEAWAY

Michael Coates isn’t just another attorney; he’s a strategic ally for chiropractors who want to do well while doing good. If you’ve ever felt burned by PI or overwhelmed by the legalese, this episode gives you both the clarity and the confidence to lean in.

HASHTAGS

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