INTRODUCING ROBERTO MONACO

In episode 707 of the Chiro Hustle Podcast, we sit down with renowned communication coach Roberto Monaco, founder of The Chiro Speaking Company. This isn’t just another interview about chiropractic, but a dynamic conversation that uncovers the transformative power of public speaking for chiropractors.

From compelling miracle stories to powerful tips on growing your practice through effective communication, Roberto shares how mastering your message is the key to unlocking your full impact. If you’re a chiropractor who wants to serve more, speak better, and inspire deeper, this episode will speak directly to you.

HIGHLIGHTS

• Discover why chiropractors must go beyond “innate will speak” and start preparing to influence.
• Learn about the two essential types of talks every chiropractor should master.
• Hear Roberto’s emotional personal story of how chiropractic changed his family’s life forever.
• Find out how one internal workshop can lead to 40 new opportunities to speak and serve.
• Understand the difference between informing and transforming with your talks.
• Explore how being seen as a subject matter expert starts with the right story.
• “Don’t speak to inform, speak to transform.”

ABOUT ROBERTO MONACO

Roberto Monaco, founder of The Chiro Speaking Company, is one of the most respected communication coaches in chiropractic. Known for transforming reluctant speakers into confident leaders, Roberto is based in South Carolina and teaches chiropractors how to harness their voice to grow practices and communities alike.

From Our Sponsors and Partners

JAMES CHESTER (HOST):  You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number-one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.

This episode is brought to you by…

Peach State Payments – Ethical Processing. More Profit, Less Stress
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Now let’s hustle!

DIVING INTO THE CONVERSATION

THE POWER OF COMMUNICATION IN CHIROPRACTIC

Public speaking isn’t just about being polished; it’s about being impactful. Roberto challenges chiropractors to drop the mindset of “winging it” and start mastering a proven structure. Preparation doesn’t stifle innate intelligence, it partners with it. Chiropractors are already storytellers, but few are trained in how to deliver those stories effectively to inspire action. Roberto’s methods create a bridge between chiropractic passion and community connection.

INTERNAL WORKSHOPS AS THE FOUNDATION

One of the biggest takeaways from the episode is Roberto’s emphasis on the internal workshop. Whether you call it a “Better Results Faster” class or a new patient orientation, this talk should be a recurring pillar in your practice.

Why? Because it educates your current patients, increases retention (PVA), encourages referrals, and positions you as a thought leader. Even better? It becomes a content machine for your social media when recorded.

CREATING A MULTI-CHANNEL MARKETING STRATEGY

Roberto uses the metaphor of shark fishing to explain why chiropractors need multiple marketing rods in the water. Facebook ads and email marketing are great, but speaking puts you in front of an audience that is already leaning in. Public speaking builds trust faster, elevates your authority, and attracts highly qualified patients. Add it as a channel, and watch how your impact expands.

WHY THIS MATTERS IN 2025 AND BEYOND

As the world shifts toward more intimate, values-driven communities, people are hungry for real connection and leadership. Speaking in small groups at lunch-and-learns, local businesses, or in-office workshops allows chiropractors to tap into that desire. Roberto makes the case that being known, liked, and trusted starts with being seen and heard.

A MIRACLE STORY THAT CHANGED EVERYTHING

Perhaps the most moving moment in the episode is Roberto’s personal story. His wife struggled for years without answers from traditional medicine until chiropractic care changed everything.

Their journey from infertility to a healthy baby girl, and the life-saving adjustment performed hours after her birth, is a heart-opening reminder of what chiropractic truly offers. It’s also a wake-up call: people need to hear these stories, and it’s your job to tell them.

FINAL TAKEAWAY

Roberto Monaco doesn’t just teach speaking, he teaches transformation. If you want to expand your reach, impact your community, and turn your message into momentum, this episode is for you.

HASHTAGS

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