INTRODUCING ROB HANOPOLE DC

In this powerhouse episode of the Chiro Hustle Podcast, James Chester sits down with Dr. Rob Hanopole, a chiropractor and entrepreneur on a mission to help doctors build high-impact, cash-based practices with laser therapy.

Dr. Rob reveals how his unique “business within a business” model, ReliefNow™ Laser Methods, is revolutionizing chiropractic offices across the country. This episode is a must-listen for any DC looking to scale, simplify, and serve at a higher level; without selling out.

HIGHLIGHTS

• How Dr. Rob’s background in corporate marketing gave him an edge when transitioning into chiropractic
• Why chiropractic philosophy remains central to his mission, even as he leads the charge into laser therapy
• The reason he separates chiropractic and laser into two distinct identities (and why that matters)
• A bold take on why chiropractic isn’t always a great business model
• The power of laser to attract the “other 90%” of patients who aren’t currently seeing chiropractors
• A real story of how laser helped a woman avoid toe amputation and how that changed both her life and Dr. Rob’s business
• His rallying cry for docs to find the “acres of diamonds” hidden within their current practice space

ABOUT DR. ROB HANOPOLE DC

Dr. Rob Hanopole is the Co-Founder and CEO of Laser Masters and ReliefNow™ Laser Centers. With 30+ years of chiropractic experience and a past career in Fortune 500 marketing, he’s uniquely positioned to help DCs implement successful, cash-based laser therapy systems inside their existing offices. Based in South Florida, he continues to serve patients while training doctors nationwide and abroad.

From Our Sponsors and Partners

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DIVING INTO THE CONVERSATION

From Wall Street to the Adjusting Table

Dr. Rob’s chiropractic journey began in his teens, inspired by his father and an impactful experience with a principled chiropractor. But before donning the white coat, he spent years in high-level corporate marketing; only to find it unfulfilling. That business acumen now fuels his mission to help DCs turn their practices into high-performance engines of healing and profitability.

Two Brands, One Roof: The Dual Identity Model

One of the most compelling insights in this episode is how Dr. Rob runs his chiropractic office and laser pain center as two completely separate entities under the same roof, think Dunkin’ Donuts and Baskin Robbins. This approach gives clarity to patients, maximizes space, and opens up entirely new profit centers. As he puts it: “Laser isn’t chiropractic, and chiropractic isn’t laser. But both thrive together.”

The Laser Advantage: Healing AND Business

Laser therapy isn’t just a clinical tool, it’s a practice growth catalyst. Dr. Rob explains why laser is more accepted by the general public, how it bypasses common objections, and how it can command premium pricing with less pushback. It’s also a gateway to reintroduce chiropractic philosophy to skeptical patients by helping them heal faster, with hope and non-invasive results.

Hope Heals: The Real-World Impact

In one emotional moment, Dr. Rob shares the story of a woman told she’d need two toes amputated. After a series of laser treatments, her ulcers healed, surgery was avoided, and her husband; a PI attorney, became a major practice referral source. This isn’t just about money; it’s about changing lives. “Laser gave her hope,” Dr. Rob says. “And hope is what people need.”

Final Takeaway

You don’t need a second location or a new profession. Your next business breakthrough could already be inside your current practice. ReliefNow™ isn’t about replacing chiropractic, it’s about expanding its reach.

HASHTAGS

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