Dr. Daniel Knowles, who is known as Dr. Danny, developed the Mile HIgh Movement, after years of experience as a successful chiropractor, consultant, mentor and teacher. He has been running his own chiropractic practice since 1997.

After graduating from New York University with honors in 1992, he attended Sherman College of Straight Chiropractic, graduating in 1997 with a Doctor of Chiropractic and a Clinical Distinction Award. From 1997 through 1999, he ran a chiropractic practice in Spartanburg, South Carolina.

In 1999, he moved to Boulder, Colorado, setting up his highly successful Network Family Wellness Center. In the last dozen years, he has served thousands of patients. Also in that time, he has been a member of and/or served as an officer of numerous regional, national and international chiropractic organizations.

He serves on the Sherman College of Chiropractic Board Of Trustees (2011 to present) and is a member of the Colorado Chiropractic Association (2007-Present). As a member of the Colorado Chiropractic Wellness Alliance (2001-2009) he served as Chairman of the Board of Directors from 2002-2006 and is a Board of Directors Member. He is also a member of the International Federation of Chiropractors and Organizations (1993-Present) and World Chiropractic Alliance (1996-Present).

You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the Chiropractic profession. This episode is brought to you by Close For Chiro, Chiro Sushi, and Chiropractic Unity. Let’s hustle.

Luke Millett

Alright, guys. Welcome to Episode 2 of the Chiro Hustle Podcast. We’re still going strong and you’re going to get a lot more of these. We have a lot of stuff to talk about, so let’s get started. I’m your co-host, Luke Millett and this is your main host, Jim Chester.

Jim Chester

Yes, this is Jim Chester. I just want to say today’s guest is Dr. Danny Knowles from Boulder, Colorado, and this guy just drops gem after gem after gem. Stay with us and get your chiro hustle on.

So Dr. Danniel Knowles, you’re up there in Boulder Colorado and I’ve had the chance to get to know you over the past couple of years. It’s been really fun friendship that we’ve been able to build. I just wanted you to give us a little bit about your chiropractic story; what people might be able to learn from you, and you know, what really influenced you to become a chiropractor.

Dr. Danny Knowles

You know, people may not believe this and I originally wanted nothing to do with being a chiropractor. And before I go further and explain that, let me say, Jim Chester, really grateful to be on this podcast with you. I’m really grateful to watch you grow from the first time I met you in the audience in an EPOC program in Fort Collins, Colorado, telling me about some of the things you want to do to getting some of those things now really happening. It’s really inspirational to see you keep plugging forward so I want to you know congratulate you on this podcast.

Jim Chester

Oh thank you.

Dr. Danny Knowles

And so yeah, many people know this and many people don’t, which is that I’m a second generation chiropractor and some people aren’t even aware of that. My parents are extremely well known in the chiropractic profession. My dad, step-dad, but dad, is pretty much, when it comes to art, science, philosophy, research, he’s the top. There are a lot of people that knows all of that all rolled into one – there’s many people who are strong in technique and strong in philosophy or strong in science, and very few people roll it together the way he does, which is Donald Epstein, and my mom was in chiropractic school when I was in high school.

And so I was excited about chiropractic as a patient as much as any teen would, and to whatever degree that is, a bit enthusiastic about it, liked it. I was excited my mom was going to a chiropractor but there wasn’t any real big purpose but she was really excited about it and then as she was – after she got married to Donny Epstein they were doing seminars, at first I was like well, you know they would always say you know being a chiropractor, it’s great and I have nothing to do with chiropractor because usually when you’re a teen, you often – you know you a little bit of polarity with your parents so you may not want to be like them or things like that, you know. It’s a common teen thing; I don’t think it’s only me.

And so I wanted to have nothing to do chiropractic but I was going to all of their programs, not all, a lot. I mean always in the audience, always attending, listening, hearing that things that are being said, and over a few years doing that I was like wow, all this chiropractic stuff is amazing and when I was in undergrad I was trying to find something to do and I was looking at economics, I was looking at business and nothing really induced me in the classroom as much as when I went to a chiropractic seminar. So I was like; that is great, I loved everything I was doing in undergrad but nothing was like this is like a calling and then I’d go to chiropractic seminar and I’d be so lit up hearing what my parents were teaching. There was like; wow this is amazing. I’m passionate and enthusiastic about this but I’m like saying I don’t want to do it just because my family does it.

You know I didn’t want to follow in footsteps so to speak. And so basically it got to a tipping point where I was like; you know I’m more excited and enthusiastic about this than anything else. So this is what I should do. And then at that moment when I decided I was going to chiropractic school and told people I was going to do it, everything kind of fell into line like a laser. Sometimes when you make a decision, everything else just – all the confusion, all the fog lifts and then you’re like; I’m just going this way and I felt like I got pulled into being a chiropractor, like very rapidly.

It was like everything else just laser focused into that and then the rest is history. But the interesting thing about that now Jim because I, especially since doing Sherman Connect and then doing Mile High, I meet people all the time that know me, kind of in the chiropractic circles and then they don’t know that I’m related to Donald Epstein. It happens almost every week and like Oh great, then like I’m talking to him, they ask the kind of question that you just asked and then I say; oh you know, my dad’s a chiropractor, like who’s your dad? Because Knowles, Epstein, you don’t make the connection, right?

Jim Chester

No, you don’t.

Dr. Danny Knowles

And so I then I’d say oh Donald Epstein, they’re like, no way! How could that be? It happens all the time which is actually kind of cool because then I feel like I’ve made my own ding in the chiropractic profession, my own dent, my own effort rather just be on the coattails of someone.

Jim Chester

Yeah man, something I want to talk to you a little bit about is; I know that you said that you were the kid in those seminars and I know that I’ve seen your kids at the seminars too. Is there any hope in the future that either one of them become a chiropractor?

Dr. Danny Knowles

You know, I hope my kids love whatever they do to the degree that I love it. I would love them to do the same thing as I do but I by no means want to push that on them. I think it would be cool, it would be awesome, I would be enthusiastic but I also want them to be in love with what they are spending time doing as much as I am, if not more. And my son is really passionate about business and obviously that can go on the lines of chiropractic but there’s also a lot of other things and my daughter is very passionate about sports and other things as well so we’ll see what they do I mean, maybe they’d really do get in chiropractic and obviously get asked to adjust them all the time and but they also get – you know, they are in that place that I was, like they’re teens and so they’re like another chiropractic seminar, you know, and I get that.

Jim Chester

Well I just wanted to throw it out there to you man. I think that you and Richelle are great role models and I think that your kids are pretty lucky to have you guys been their leaders in the family so I think that whatever they decide to do, it’s going to be a good choice and you guys are going to do nothing but support them.

Dr. Danny Knowles

Yeah. And I’ll tell them that they’re lucky to have me.

Jim Chester

Well let them know that Jim Chester told them.

Dr. Danny Knowles

I will, I will say that.

Luke Millett

So Danny, earlier you mentioned about making your own dent and your own ding, not wanting to ride on people’s coattails. What makes you unique in the chiropractic world? What do you do to set yourself apart from everybody else?

Dr. Danny Knowles

You know, I think what makes me unique in chiropractic is that – I had to go back to what people tell me. I might think this is what is a strong point it makes me unique but then people say certain things and one of the things that people say very frequently is that I’m extremely passionate. Like that they’re just there I just bring the passion and presence about it. Another thing that I think is unique sadly at this point is; my vocalness about chiropractors being chiropractors, as compared to something else. That shouldn’t be unique, however I think at this point I’m sadly one of few, I could probably name them on less than a hundred people or something or less than a couple – you know, less than a thousand that are really vocal about that.

So that’s one area. And then another thing is being able to really bring people together. One of my gifts that I’ve always had and sometimes you don’t realize something is a gift or a talent because it just becomes – it just comes naturally and you just think this is like, what, that’s a talent? I just do this all the time.  And even from early high school and college I was always a person that was good at bringing people together for something and creating community and creating whether people want to be somewhere.

I don’t know where I got that from but so I think that I do that in my office, I do that with Mile High philosophy nights where people should come to if they’re in Colorado on the third Thursday of the month, I do that with Sherman connect. I’m really good at bringing people together for something and that’s obviously  Mile High.

Luke Millett

That’s fantastic. Do you have any mantras or quotes that you use to help you be better what you do? Do you have any words that you truly live by?

Dr. Danny Knowles

Yes, I do. And there is something that I learned from Tony Robbins and we talked about this last night, Philosophy Night, Janice Hughes talked about affirmations and the importance of it and I realized there was something that I had as a mantra that I didn’t even realize I had, that I learned from him, which is this. I listened to one of his programs a long time ago, one of these audio series that I’ve ordered, this is maybe 15 years ago. And one of the things he talked about was how before he went on stage, like he’s got a good half hour of getting himself ready and he’s jumping up and down and he’s getting in state, and he would say something over and over again which was – and of course now that I’m being recorded I’m going to forget it [laughs].

Which was – but I even said this this morning when I was laying in bed which is; I now committed my subconscious mind to allow me to have the bigness, the brevity, the focus, the goals to help as many people as possible. Now committed my subconscious mind to have the love, the gratitude, whatever things starts coming to your mind and you say these things over, to have as much impact to his world, to help as many people change their lives as possible now.

I now committed my subconscious mind to have as much peace, as much joy, as much presence, you know whatever it is that you know to help and impact as many lives as possible. And I would say that over and over, I’d say it going to my office, I’d say it as – I realized that when I was waking up in the morning, before my eyes were opening on the pillow, I was saying that okay, I’ve got to get myself going, like trying to get myself out of bed and like have that self-talk about doing it.

I’d be like okay, I command my subconscious mind too, like when I’m like half asleep and like trying to get up and help as many people as possible. And I was doing that and my focus was always to see more people in my office, right?

And then something happened which was; when things shifted with the Colorado State Board and we made a big impact with the prescription rights they we’re trying to shift through with the Chiropractic Association in the state board, I realized something which was like wow, what I just did and with a team of other people but what I spearheaded actually probably had more impact on more lives than anything I could have done in my chiropractic office. And so I realized that wow; that mantra truth came true but not the way I thought it was. Does that make sense?

Jim Chester

Hundred percent. A lot of times Luke and I were like yeah we’re going to really have this amazing breakthrough at something that we’re doing, we just don’t know exactly what it is yet but if we stay focused and positive with what we’re doing, we’re going to have an opportunity to help a lot of people with what we do.

Dr. Danny Knowles

Yeah, exactly.

Jim Chester

So a lot of times we don’t know where that energy is going to actually go but we do know that if we just stay positive in our mental state and have these mantras that flow through us that we’re going to be able to help more people.

Dr. Danny Knowles

Yeah, exactly.

Jim Chester

I want to just switch gears a little bit with you. I know that we’ve touched – a few times you said the idea or the Mile High, how is that unique to the chiropractic world and what does that mean for you to be able to bring so many people together for one cause?

Dr. Danny Knowles

You know here’s the thing that’s unique about it and I want to see this without saying anything negative about other programs because it’s not my intention. I just want to say what’s unique about it, which is this; it’s all chiropractic. There’s lots of places where you can get access to lots of other things as a chiropractor. There’s no shortage of that. There’s no shortage of places whether this is not, whether there’s advantageous to this or not, there’s no shortage of places where you can go somewhere and there’s a laser, a vendor, okay? Not commenting on the benefits or the negativity or whatever of that but there’s lots of ways that we can do that.

There’s a lots of places where you can get CE credit for elbow exams, okay, or sports physicals. There’s no shortage of places where you can have programs on internet marketing, okay? However, in all those things, there’s very few programs that are all chiropractic and there’s very few I can think of, sadly and there’s very few resources for people to learn chiropractic.

Now I was asked something and I can’t remember who it was, this was a couple of weeks ago I was talking to someone and they said they were talking to a person that was a vendor somewhere and he was like 50 years in chiropractic and they asked him; what’s different – this is like a side conversation. What’s different about chiropractors today and chiropractors 40 years ago? And the vendor just said, like right off the bat, he said well, chiropractors today, they talk about how much money they’re making, what they’re doing for marketing and they talk about those kinds of things. Chiropractors, when I first got into chiropractic, when you had conversations with them, they talked about subluxation, they talked about adjustment and they talked about the miracles they were having. When they were in the restaurants or at the events or at whatever, and I thought that was very profound so that’s where I feel Mile High is and that’s where the vision of what I’m making it.

Jim Chester

That’s really cool man. It’s really nice to be able to you know get people’s reinforcement with their messages as to what it was and what it is today and I think it is unique what you’ve been able to do with Mile High and you know Team Knowles does a great job of managing that whole event and making sure that people feel comfortable there, making sure that the programs run smoothly, bringing in high caliber speakers and really giving a place for fellowship for people that are really interested in chiropractic and I can’t say enough about what I’ve seen you guys do over the past 4 years and this is the fifth one right?

Dr. Danny Knowles

Yeah it is.

Jim Chester

So what have you learned along the path to make number 5 different or better than the first four?

 

Dr. Danny Knowles

A couple of things that I’ve learned, number one is that longer sessions of speakers mix with shorter sessions of speakers, that’s something that’s unique. We have a rhythm to what happens at Mile High that people say oh, you’ve got to have someone speak a long time because otherwise you’re not going to deliver real content. Well that can be true and it cannot be. Or well, you know, I don’t want to have someone speak so long because well they just get drab and that can be true and that cannot be. We do something different where we have three different speaking time slots; 15 minutes, 25 minutes and an hour. So there’s a reason for that and there’s different people that will do deliver differently in those time slots and it creates a different rhythm for the program that people really enjoy because you can’t deliver passion and energy and information in 15 minutes and you can also have a topic matter that feels good to go deep on for a long time and there’s people that I don’t want to listen to on for an hour but I loved listening to them for 15 minutes or half an hour.

So that is one thing, it was having a variety. Another thing that we learned is how much people really come to these events not just for the speakers, you know. I used to think well I had just had to just have program going nonstop and people will love that and then I realized that no, that’s not really the case. People like getting the time together, they like taking the time to connect and to talk and that that is all one of the reasons why they are part of the program, is they want to give the social time.

So I’m making sure that you have enough time for that and I didn’t know that the first couple of years so we improved that as time went by. And I think that speaks a lot because chiropractors, they feel alone in their offices you know and part of going to a program is that connection. It’s not just the speakers and I’ve seen people like, you know get negative like why will you go to a program an such, whatever. The truth is, people like the community and camaraderie.

Luke Millett

I have a two part question for you. Do you think that most chiropractors know about Mile High and what would you be able to accomplish if more people knew about it and started attending? Like what, if the volume was higher?

Dr. Danny Knowles

Well mostly, it became almost the majority and I don’t think most, I think many in our subset of chiropractic, I don’t think most. We forget that the subluxation conscious is only a portion – a small portion of chiropractors sadly, you know. So I don’t think it’s most, I don’t think it’s anywhere near enough. I really would like to see and say look what we’ve accomplished. I want to see more and more people attend Mile High so that we can make impact. The more people attend, the more we can give revenue to organizations to make impact, the more we can change how people practice, the more we can do politically, the more impact you can have the more that attend and I have things that I want to see grow out of that, like so but I don’t want to say what they are but there are things that I want to see grow out of this one as it expands.

Luke Millett

So there are a lot of things changing in the chiropractic profession and where do you see chiropractic going in the next five, ten or even twenty years?

Dr. Danny Knowles

Well I really hope that it goes to where it was always meant to be. And here’s what I see, there’s a shift in consciousness happening on the planet and it’s from what’s called the first tier consciousness to the second tier process. This is something that my dad is talking about a lot as well as many other philosophical thinkers outside of chiropractic and that shift in consciousness that’s happening really embraces a collaborative area, a transparency area, an area focused on love, an area focused away from competition and it’s – we’re seeing that as some of the – I’m talking outside of chiropractic, some of the classical things that we’ve thought of as mainstay – mainstay institutions are starting to crumble or having challenges and here’s why I bring that back to chiropractic which is that we had a shift in the 70’s and 80’s with insurance for chiropractic. That had, I believe that almost killed us as a profession, not chiropractic as an art or a philosophy or science, is what it is because of the truth but it really put our profession backwards because people started – the educational system moved towards allopathy and so – because education started to shift to educate for insurance.

We try and educate people for state boards, for licensure, for insurance and the core focus of chiropractic is shifted from taking care of people and subluxation to making sure the education fulfilled state things that people can buy insurance and make money. That was very sad and it’s really hurt chiropractic, I think the worst thing that happened to chiropractic was us having access to health insurance.

So what’s happening is this; you’re seeing people want to scope expand and scope expansion really is from a place of lack and people not having enough and that there’s not enough resources and fear and that is all part of that first tier of consciousness that’s going to go away as we go to the second tier of consciousness but what happens is this; is that those people that their livelihood is based upon insurance reimbursement are having more challenges getting insurance reimbursement. So documentation goes up, what they have to do changes and they want to have other services to offer to expand scope so they can bill for them.

This is really not unlike a drowning man flailing around in the water coming up for a last breath and that is what I see is happening and either going to succeed and get back in the boat and expand insurance or even expand scopes so there’s more insurance or they’re going to fail. If they fail we’re seeing at the same time this renaissance of people that did not build their income like new graduates or people who practiced in the last 10 years rather than people that practice 30 years of insurance model, they did not build their practices as insurance dependence and they don’t care and they’re focused on giving people quality chiropractic care and educating people.

So by doing that, quality chiropractic care and educating people and focus on that, what happens is there’s a renaissance that’s going on at the same time where you’re seeing this drowning man struggle, that is for and passionate about the adjustment, subluxation and need, philosophy and that’s Mile High is such an important resource right now because it creates a home for those people.

Jim Chester

Yes. You say it’s so purely and so true and I think so many people are going to get value from what you just said to understand where we are today, where we were yesterday and what’s going on. And earlier on in the conversation you said something about talking to – there was a conversation with an old timer about what’s difference between now and then and one of the things that you mentioned was the chiropractor’s – one of the frameworks for the conversation is about marketing.

But without marketing I think that the chiropractic profession is leaving money on the table and they’re leaving people out there that don’t know that they can be helped with chiropractic. So I’m going to switch gears a little bit into the next question is, what key marketing strategies could you not do without and how do you use media or traditional or social to your advantage and what are some tips that others might be able to learn from you?

 

Dr. Danny Knowles

Let me explain that, say something about that. I think marketing is very important. Obviously I do a lot of marketing, right? However, at the same time, you hear very little talk about – like how do you adjust and how do you do this and tell me and what do you think of subluxation, like you don’t have that conversation and programs enough so that is important.

In marketing it’s such a big picture and I think chiropractors overall really just don’t know how to market because we don’t learn marketing. We probably just learn chiropractic and we’ve got to remember, chiropractic is a trade school, you know like people say well, I didn’t learn business in chiropractic so I didn’t learn marketing, I didn’t learn how to be an employer. Well yeah, no shit, right?

Like that’s not where chiropractic schools are for, it’s a trade school it’s not small business school, okay? And so if you go out and open a business as compared to working for someone, you have to learn that stuff either because you had a business education or something else, and so what happens is chiropractors do very remedial marketing and even me, like I do a lot of marketing, I think I’m very good at it but I know in the big picture of things it’s nowhere near what you see in you know Fifth Avenue type companies, right?

And very few chiropractors have that and so, I talked about this last night, the philosophy night, Shane Kurth did a great talk about social media, and I do social media for our office, I do Facebook advertising, I do Google advertising and Ad-words, I do all kinds of things in those areas and I do community wellness dinners, I do talks in the community and those things shifted a lot over the years in terms of how you do them but here’s the thing. I think social media, even though you see chiropractors doing a lot of social media, we don’t do it right and even the ones like Shane knows what he’s doing to a great degree, I know what I’m doing to a great degree, I think we’re kidding ourselves and we really think we know what we’re doing, right?

So we’re novices thinking we’re experts and we as a profession have to get a lot better because for example B.J. Palmer, he has radio that was the communication network of the day. That was the thing and he latched on to that and he utilized it to spread chiropractic because that was the thing that it just come in first he saw that and used that because he was a great marketer, right? People think chiropractic, philosophy, science and art but he was still a marketer too, clearly. And what happens is, then what we have to do is use that tool, use social media the way, you know with the fervor that B.J. used radio and if we can do that we will have much more impact but there’s a lot to that and people have to really dig into learning it.

Luke Millett

Absolutely. Touching back on social media marketing, do you have a favorite app, website or any piece of technology that you think is the strongest way to market, like what works for you?

Dr. Danny Knowles

You know, for us the things that work are online reviews, Google rankings and Facebook for events. So let me help you understand all that. We built our practice originally because time’s changed, pre-internet, okay? There was the internet but it wasn’t like a big deal, in terms of your office. So we did a lot of pounding the pavement, spinal screenings, ads in newspaper and all that stuff worked, telemarketing, we’ve done everything and we really drove a lot of revenue through spending dollars in those areas and now you can spend money in there you’ll get no return.

That’s shifted to web rankings and SEO and reviews and a lot of people don’t know this but in addition to Mile High and my office, I do some consulting and mentoring, I teach technique with networks spinal analysis and then I also help people with Lifetime Wellness Practice and I have two things that we use, one is Local Chiro Rep, www.local.chirorep.com and that is a system that we all work with and partner with to help people get online reviews. It is vital for people to have online interviews. I tell people that you need to make it your goal to have doubled the number of reviews of other chiropractors in your market.

Whatever you do, if you have an Italian restaurant you want to double the online reviews of every other Italian restaurant in your area. Because if people are looking for an Italian restaurant, they don’t know where to go, they’re going to look at their phone and type in Italian restaurant. If you’re on that top three Google ranking and you have doubled reviews, you’re clearly the Italian restaurant they’re going to go to. Same thing with chiropractic, so that’s the review system and then we have a SEO system called Local Chiro SEO, localchiroseo.com and what happens is it helps with this particular area of your SEO which is your citations and making sure those are accurate. A lot of people don’t have accurate citations and they don’t even know what that is and that hurts your Google ranking so we help people with those two areas because I think when it comes to a SEO, that’s your ticket, you’ve got to get yourself in the top 3 rankings which is not easy and you to double the online reviews of anybody else in your city and you have to make that an all out mission of asking that.

Then Facebook, what happens and this is current, it will probably change in five years from now all this stuff moves around. Currently Facebook is a completely different animal, people aren’t going on Facebook and looking for a chiropractor, they don’t like searching, they go to Google and look, oh I’ve got to go see a chiropractor and they’re typing chiropractor.  Facebook, they’re not like doing a search for chiropractor in Boulder or whatever, right? But they do see the ads and they do see posts and pictures and they do see events.

So if you come up with events that you can attract people that are your target audience to through Facebook that is a winner. So we like for example, our community wellness dinners, we used to do those all through telemarketing and we switch that and we do it off of Facebook advertising, we can target who you want to attend and when I meet people in our community dinners, they’re almost all from Facebook so that’s a shift. It’s doing the same program but we’re marketing it to reach our audience in a different way and place because you have to go where the eyes are and the eyes are in a different place than they were 10 years ago.

Jim Chester

Bro that is so awesome. It’s so cool for you to share that information with people, I think so many people don’t understand the power of targeted ads on Facebook and really, you know you have switched the paradigm game, you’ve switched from the telemarketer to the Facebook marketer and I think that the more that we get with the times and understand the right ways to do it, I can’t say enough about what it is for people to do online reviews and to have that social proof and to have that stance with other people saying hey, this guy is great or this office is great, they’re doing great things for people, why don’t you go check them out. I think that social proof is like anything. If you’re going to go buy a car you read reviews on the car. If you’re a go buy pretty much anything you go and read the reviews before you invest in it.

Dr. Danny Knowles

Yeah, absolutely and here’s the thing, what people don’t realize, if you get a referral people look at the reviews first.

 

Jim Chester

Always.

Dr. Danny Knowles

Yeah. So if someone says; hey, you should go to my dentist, they’re great. They don’t just call. They used to do that, they don’t do that now. They will say oh great, thanks Jim and then they’ll look up the dentist on their phone and see what everybody else is saying. So in many ways, online review is actually more valuable than a referral because an online review can be like 20 referrals.

Jim Chester

Exactly. You know it’s funny, I do a lot of chiropractic marketing booths and people will stand there and talk to me for five to ten minutes and then they won’t schedule in with me and you know I say? I say hey, why are you out there walking around for the next 30 minutes, just go Google the clinic’s information and read all the awesome reviews about it, that might change your interest and you might want to come back and schedule with me.

Dr. Danny Knowles

Right.

Jim Chester

Because, you know, that’s leveraging social proof and that’s exactly what you just said, that’s where people go to get their information if they’re going to make a decision or not.

Dr. Danny Knowles

Right, exactly.

Jim Chester

Yeah. So we are really interested in dropping some knowledge to people on Mile High. Can you give us some information on what it takes to get there, what the dates are, what the commitment is?

Dr. Danny Knowles

Absolutely. So the dates are August 17 to 20th and if people like Colorado in the winter, people know Colorado for skiing and such, then you’re going to love it in the summer, alright? So let’s just – one of like the local secret is, the best time to come is the summer. Secondly when I was planning Mile High, I looked around what else is going on in chiropractic A and then B, I looked at it like what’s inexpensive time to come to Colorado, right? Because I want people to fly in and you know, guess what, peak of ski season is not the best time to come in terms of finances for flights because you know they can jack them up.

So the summer, particularly August, is actually the most cost effective time to come to Colorado. So that was part of why I picked that time and it’s winding down summer, it’s like kind of the last thing that you can do before you get back into getting your kids in school and such, so it’s August 17th to 20th,  program starts Thursday night.

I cannot recommend enough, make a trip out of it. We start Thursday night and we end Saturday night. So there’s no program Sunday and there’s no program Thursday morning. I really recommend it, if you’re going to fly out and people should take their team with them, okay? Then you want to come out Wednesday or like Wednesday night like red eye if you’re that kind of person or like a Thursday crazy early flights, you get here and you can like unload your stuff and go hiking or go see something in Colorado. And Saturday, don’t leave Saturday night, when we have an after party, I know Jim Chester is going to be there and people will want to get his autograph, so that’s one thing but don’t leave Saturday night.

But Sunday, you want to stay Sunday like get a late night flight Sunday or flight Monday so you can enjoy Colorado Sunday. There’s so much to do and you know and you know, dude make that what you do. Make it a vacation, make it your pilgrimage, right? So that’s what I suggest people do.

Then registration is www.milehighchiro.org and then the other thing is the hotel is hotel www.milehighchirohotel.com and people might be listening to this driving or exercising because people do that when they’re listening to podcasts so maybe you can put that in the notes so people aren’t like – and you know they get the email with it so that way they don’t try to – you know, don’t have a car accident, cause subluxation while they’re listening to this trying to write down the URL.

So the hotel only used 215 rooms, those are – like two-third is gone right now so people have to reserve their hotel. I cannot say that enough, they’ve got to do that.

Jim Chester

Yeah. You know, people take in an active approach in the chiropractic world as a very – I don’t know if it happens a lot but I do applaud you for requesting people to take action.

Dr. Danny Knowles

Yeah, they have to.

Jim Chester

We’re coming to the end of the podcast interview with you, is there anything that you’d like to add in that you might have thought about as we’ve been talking you didn’t talk to us about yet?

Dr. Danny Knowles

You know, the other thing that I’d like to add in or say while I’m on here is that we’re at a crucial time in chiropractic and it’s what I described as the drowning man and philosophical renaissance. So I know who I want to see win out on that but it’s always going to happen if people are passionate, vigilant and they’re all in because there are people that are passionate, vigilant and all in about the other path.

So we need to not just think about ourselves, our office, our business ventures but we have to think about what do I want chiropractic to look like when I’m gone and do I want – my kids and grandkids are going to get chiropractic care, what will it look like, right? If I value getting adjusted because it’s keeping me on the planet longer, I want my grandkids to be able to get chiropractic because they’re going to live longer and if you can think ahead in that way, then you’re like holy crap if it doesn’t look like it is, it’s only going to affect the life of my kids and grandkids.

Jim Chester

Yeah I couldn’t agree with you more. I think that we really have to all be on a concentrated effort to tell the truth and to harness the energy of what we have right now and to use all the outlets that we have to our use and to really be able to just, as you gave me the tip the other night when I spoke at the Mile High Philosophy Night, we have to practice more unity through diversity and we have to understand that everybody in the chiropractic industry does things a little bit differently but they all get results and if there are subluxation based on that’s their objective then that’s what we should follow through with the future of chiropractic as being a subluxation based profession that looks to the nervous system to correct the flow to where the people’s bodies can heal naturally and being a lay person and being somebody that’s relatively new into the chiropractic world, I know that that’s vital to people’s health and that’s one of the reasons that I step up with such high self-esteem and I consistently share the message every day as much as I can because I know that what we’re all doing together is making a long term impact.

Dr. Danny Knowles

Yeah, absolutely and I will say that a different way or echo it in a different way because we have tons of people with baggage on. Subluxation base, subluxation centers, wellness, you know and people will be really judgmental and not everybody but certain factions. And I’ve learned in my time in chiropractic to be much less judgmental about those things and much more loving and here’s what I think. I think we need to focus on what direction the person is facing. If you see a continuum of a whole spectrum of scope expansion, allopathy, injections, we need to do drugs as chiropractors see on one end and then on the other end you see adjustment focus, life, non therapeutic salutogenesis, reorganizations, subluxation, if you see that in the other side of the spectrum look at the person that’s the fellow chiropractor and what direction are they facing, not where they are or what they’re closer to but what direction are they facing and what direction do they want to move to.

If you’re facing the direction of the subluxation, conscious side that I just described, I love you, right? And I want to help you move more towards that and hey, I help myself move more towards that. I’m not perfect, none of us are, okay? And if you facing the other direction I really don’t want to have anything to do with you. That’s what we have to do, is that we’ve got to start throwing rocks at fellow chiropractors that are facing the same direction.

Jim Chester

I think you said that quite brilliantly and you know, our time for the Chiro Hustle Podcast is coming to an end with our esteemed guest Dr. Danny Knowles up in Boulder, Colorado and I just want to say thank you so much for sharing your insight and your passion and the Mile High movement that Team Knowles has started and thank you for allowing us to be a part of that as well.

Dr. Danny Knowles

Well I’m glad to.

Jim Chester

And I think Luke has a final comment for you.

Luke Millett

I just wanted to say thanks for taking time out of your jam packed schedule to spend some time with us because I know you’re a really busy dude, saving lives and everything.

Dr. Danny Knowles

Well you know, I’m grateful for you guys and I’m grateful for sharing I’m psyched to see this podcast come out, I’m psyched to see where this goes and what you do with it because I’m sure it’s going to be great.

Jim Chester

Yeah we’re all going to rise the top brother.

Dr. Danny Knowles

[Laughs] Yeah. You know, that’s the deal.

 

Jim Chester

Alright man, have a great day. Thank you for spending some time with us.

Dr. Danny Knowles

You too, love you guys, speak to you later and keep changing lives and minds.

Luke Millett

You too.

Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.