Dr. Matt Walker has always had sound business sense and at first seemed destined to work his way up through Corporate America, having accepted his first job working for a Fortune 50 financial company and starting his own Real Estate investment portfolio at 21 years old. But he quickly realized Corporate America wasn’t for him and reflected on the chiropractic care Paula “Dr. Mom” Sheedy gave him at 19 years old, when she restored his ability to play college football after a severe neck injury. He eventually followed his heart and became the first Chiropractic Doctor in his family’s lineage. His business sense and drive has only accelerated his ability to help people. Most recently he’s started accepting applications to consult chiropractors on establishing a new business model so they can maximize their profitability and focus 100% of the time they are in practice on serving their patients. His proven business model also sets you up to receive maximum value and a seamless transition should you decide to step away from or decrease your time in practice to spend more time with your family. One of the unique values he can show you is how to generate multiple streams of passive income that can be sold or passed down to the next generation in your family. The influence of so many who have given to Dr. Walker has lead him to founding the Dr. David D. Palmer Athletic Trust which provides Palmer College support for scholarships and campus development. As he advances his life with a focus to serve others he never stops pushing his boundaries, most recently, with Ironman triathlon competitions. He is continually discovering the importance of devoting quality time to his wife (Jaquelyn) and 1 year old daughter (Brooklyn.) He encourages you to send him a Facebook message and a friend request if you resonate with what he’s doing with life.

Chiro Hustle Podcast Episode 01 Matt Walker – Transcript

You’ve made it to Chiro hustle, sit back and learn from the greatest influencers in the chiropractic profession. This episode is brought to you by Close For Chiro, Chiro Sushi, and Chiro Unity. Let’s hustle!

Luke Millett

Alright, everyone, this is Chiro Hustle, I am your co-host, Luke Millett and this is our first pilot episode of the podcast ever and we’re very excited to share everything with you guys today and here’s your host Jim Chester.

Jim Chester

Hey guys what an honor, it’s been a long time coming this Chiro Hustle podcast has been a brainchild for over two years and today we have the opportunity to interview a good friend of mine and a leader in the chiropractic profession Dr. Matthew Walker. Dr. Matt Walker really inspired me to get into the chiropractic profession and I can’t say enough about how grateful I am to have chosen chiropractic or maybe chiropractic chose me. I know a lot of people know who you are Dr. Matt Walker but sometimes we can uncover some things about ourselves that others might not know. And I’d really like you to tell everybody on Chiro Hustle who you are and a little bit about your chiropractic story.

Dr. Matt Walker

Sure. Who I am? I guess it always starts with a story and I think that kind of differentiates who I am. I got into chiropractic because I had a neck injury playing football in college, I was 19/20 years old,  took a hit, I was a receiver going up over the middle, got hit under the chin by a safety. I basically got knocked out, I had a whiplash injury to my neck, created a disc issue and they basically told me that I was not going to play for the rest of the season and good friend of mine at the time TJ Sheedy said his mom was a chiropractor and I knew nothing about chiropractic whatsoever, he said that his mom could help me, I said anything to get me back on the field so I went to… saw her and I got adjusted every day for a week eventually the following Saturday to the dismay of many. So I knew there was something to chiropractic at that time but I was kind of groomed to be in Business and Finance. I however was groomed for and  working on a degree in business and finance, economics and accounting minors. So I went and followed what my family thought was best for me to start out and that was working for a Fortune 50 company and it didn’t take me long about six months or so I had helped people re-engineer their financial lives and then saw them go back to their same old ways and call me for help again six months later and after that happened a couple of times and I knew I couldn’t help them and just dug themselves a bigger hole. I thought I needed to do something different. So that’s kind of my story. I walked onto Palmer College to play rugby. I just used my athletic background, earned a scholarship, I continued to try to give back as the president of Rugby Alumni organization The Dr. David D Palmer athletic trust, so we try to continue to perpetuate the scholarship program and in fact expand it so that more young athletes have the opportunity that I did to become a doctor, you know, a chiropractic doctor who tries to help people without drugs and surgery by using their athleticism and spreading a word of chiropractic through athletic excellence. That’s what that organization stands for and why rugby was started close to 60 years ago now. It originated in 1960. So that’s a little bit about my background, my story. Where I’m at today. I’ve been out of Palmer for almost ten years, nine years now.

Jim Chester

Wow

Dr. Matt Walker

You know time flies. I think I met you when I was in Palmer

Jim Chester

Yeah.We met just as soon as you were about to finish up man

Dr. Matt Walker

Yeah and so a lot’s happened in nine years, I’ve grown a ton. I came out, you know, I think that’s part of my story too. I came out like most guys who graduate. I didn’t have a chiropractic family or background or anything. So I didn’t have that to run to when I graduated, I took an associate job for pennies, worked myself into a position where I could buy out the clinic that I was running I brought a partner in to take that clinic over and built another clinic, at this point built and sold two chiropractic practices and also built the very successful weight loss practice.

Jim Chester

That’s awesome man.

Luke Millett  

So earlier you were talking about doing things differently. What would you say makes you unique in the chiropractic world?

Dr. Matt Walker

What makes me unique? Probably my financial background and having worked for a Fortune 50 company I got to kind of see the inside of business modeling, financial business modeling. So you know outside of being a chiropractor… every chiropractor is amazing at being able to restore health and function to their patients but I think the internal workings of a business, just like the internal workings of the body might escape a lot of Docs out there, not just Chiropractic but with people in general. Outside of healthcare what’s the second biggest problem in our world? It is money. If we can correct health and money, then we would be in an awful good situation…

Jim Chester

The third is relationships.

Dr. Matt Walker

Yeah for sure. And we will continue to build those relationships.

Luke Millett

Everyone’s bank account has a subluxation.

Dr. Matt Walker

Yeah well said. So I think that my financial background and the ability to use that knowledge I learned at a Fortune 50 company inside of the chiropractic business model. I’ve been able to streamline it and make it very efficient. So the Docs in the models that bought my practices really just have to focus on getting new patients in the door to help them and hoping the people get better that do come through the door and the rest falls in line for them because it’s already all set up.

Jim Chester

Well, it sounds like you have a pretty sound principle when it comes to chiropractic and when it comes to business. What are a couple of things, like mantras, like a quote to keep you going during your tough times?

Dr. Matt Walker

I think a mantra that is like my steady go to is a biblical scripture; Matthew 7:7,8. “Ask and it shall be given to you, seek and ye shall find, knock and it shall be opened unto you. For every one that asketh receiveth and he that seeketh findeth and to him that knocketh it shall be opened. And this was a scripture that I shared with an early patient who is a youth leader for troubled teens and that means a lot to me… my relationship with him. So I’ve always kind of clung to that specific quote but secondary to that is something that just gets your brain thinking would be like Albert Einstein quote “Imagination is more important than knowledge.” A lot of times we get wrapped up in the rigmarole of life and forget the mass of a possibility. So if I feel like I’m getting a little stuck and things, I refer that quote.

Jim Chester

Yeah man, that really helps us segway because I honestly believe that the imagination for coming up with the podcast like this, something that teaches people how to hustle chiropractic and how to  become better from listening to greats like you and people are there… actually out there doing this thing and being successful with chiropractic. I think any of the listeners that are out there, that’s going to listen to this segment are going to pick up on some information and may want to reach out to you because of your expertise with the business building.

Dr. Matt Walker  

I’m pretty accessible. I’m very responsive on Facebook. So it’s an easy way to get over to me. Through a message. I’m wide open to helping people in any way, shape or form.

Luke Millett

That actually leads right to our next question. What would we be able to accomplish if more people knew about what you were doing?

Dr. Matt Walker

Well, that’s a tough question. I don’t really think my cause is defined yet. It’s always growing and being shaped. With being president of Dr. David Palmer athletic trust, my goal is to inspire young athletes to take a look at becoming a chiropractor and the possibility of earning an athletic scholarship at Palmer College for playing rugby. It’s both men’s and women’s. We’ve got 30 full scholarships that aren’t even full right now, so there’s a huge opportunity for young athletes, high school and into the mid-20s. We find people that maybe they don’t like their first career and they want to switch over or they’re an undergrad and they know they want to get in the healthcare field or maybe you’re just like me and you’re going down a different path or in business or something and you know you’re a good athlete and you want something with a little more service orientation as a way to control your life and run your own business. There isn’t a better opportunity out there. By the time I graduated Palmer, my last year I had a full scholarship to become a doctor and that’s just unheard of to be able to get a doctorate degree and get a full scholarship. And then from a consulting standpoint, people do reach out to me. I think one of my main purposes and I am trying to develop a system for this is I want to be able to share a way for people to improve their network essentially and to have an exit strategy or a long-term plan. Because I hear so many people out there that they get 30 years into it and they…all they have is their practices and asset and the practice is their personality. There are no systems behind it and they don’t have a lot to hand down unless their kid becomes a chiropractor and takes over their practice essentially or maybe they have… you hear all the time people have… a doc. has a health issue that comes up and can’t practice the way they once did. So you need to have some other strategies in the background, developing passive income streams and investing in a retirement plan. As a business owner, there are tremendous retirement benefits out there. I could just drop quick gold is a single k, 401k, a simple IRA or set our retirement specific plans for small business owners. A single K is unreal. What you can put away in it… you can put up to $50,000 per partner, a little over $50,000 per partner tax deductible every year if you don’t have employees. So if you’re just a small startup staffer, the simple IRA, not quite as much but you have a little more flexibility if you do have employees. So just things like that, you know, people should be evaluating the whole life insurance. And there are so many opportunities out there in which people have to utilize their money and I don’t think they quite often know to do this, it just gets spent and then you know 20, 30 years later they’re still working the same as they were in the beginning. So if I can help people with that and enlighten them and give them some options, I think that’s what I could definitely bring I guess the chiropractic profession along to improve it.

Jim Chester

That’s awesome man. I think that’s one of the things that really sets you apart from the rest of the pack is your business sense and your willingness to help others man. I really appreciate that. I know you said something earlier about how you implemented a weight loss program into your chiropractic facility, can you elaborate a little bit about that and what you did? How did you succeed with that?

Dr. Matt Walker  

Yeah, I’ll share what I can you know I have partners involved in that business. So there’s some intellectual property, copyright things that I’m not allowed to elaborate on but the purpose in creating weight loss with chiropractic was always…these people have needs and we could get them exposed to chiropractic. If they’re overweight, they’re probably toxic, they’re subluxated. Let’s get people in for an obvious… it’s a  billion-dollar industry, people are beating down doors to figure out how to get to lose weight. So in my mind, I felt like it was a quick start business. I think there was a lot of opportunities out there helping people understand why they got overweight in the first place and then counseling them along. We’ve had tremendous success with it. I think in our Chiropractic are in a perfect position to help people with weight loss. The brunt it off naturally, you want to try to suppress their appetite by giving them a higher quality product to consume. Not just the sugar rush in the beginning which is where most people are coming off. I promote… I am a big supporter of exogenous ketones KETO OS specifically. I think an it’s a natural appetite suppressant because it’s fuel, it’s fuel for your body, it’s a cleaner fuel so people’s appetite go down even though they’re not consuming you know a large party pancakes and muffins and all these things that people eat on a regular basis for breakfast and then as people start to wean off those carb based diets and breakfasts you want to introduce lean meats and a low glycemic index nutritional components and then counsel them on how to make that themselves along the way so they feel empowered, they’re not so dependent on a yo-yo type diet which you a lot of people will go just bounce in and out of it. And you got to talk them through it too it’s a process. It’s not one adjustment and you are magically fixed. Most people come to you and they’ve had these issues for years. It’s chronic obesity, it is chronic spinal dysfunction. So you have to coach them and guide them for an extended period of time. Most of our programs are 12 weeks to 20 weeks and people are having tremendous results through that so they are excited and inclined if they engaged. And there’s not a better marketing tool than somebody walking around that dropped 30 pounds. They’re going to tell you about weight loss, they’re going to tell you about chiropractic, they’re going to tell you about all the people that helped them get to where they got to. That should be inside of your facility.

Jim Chester

So I know it becoming a doctor and being able to give people guidance on healthy choices for, whether it be spinal care or a whole body care, how does it make you feel as a person when you can make this the impact to people?

Dr. Matt Walker

I mean it’s the driving force in me. I got to give a little shout out to the Hasse’s: Sandy and Jason Hass out in Colorado who gave me exposure to what they were doing with weight loss early on in my career and just hearing the impact and watching Jason like they videoed him giving a presentation to a roomful people on the impact it was having on those people’s lives, changing heart disease, and reducing the risk of cancer and secondary Dane Donohue. I thought he is a great leader out there, exposed me to the words metabolic syndrome which is a precursor to heart disease and cancer and a lot of people can quickly be screened for this stuff and be made aware…. which most people just are clearly not aware of it. People don’t want to die of cancer or heart disease. We just need to raise the awareness. That’s the internal mechanisms we’re trying…. What I’m trying to do with the weight-loss protocols. People buy weight loss but internally my heart is pushing… if you’re losing weight, you’re reducing your metabolic syndrome markers too. Which we measure with blood working. So it’s profound and it’s certainly the underlying driver in these businesses that I’ve been able to model.

Jim Chester

That’s awesome and it’s always nice to hear people give back and be thankful for the people that led them down the path to learning new things and being a new person and being able to implement new ideas and I just want to take a moment to say thank you to you for helping me start my chiropractic career and helping me get out of my own way and showing to myself that I could actually be a force in this world and help a lot of people with my intangibles and the things that are deep down inside of me as well. Anytime I get a chance to and I’m on an interview or somebody asks me a big deep question. I always pay reverence and say thank you to Dr. Matthew Walker for always being there for me and to be able to give me some guidance and starting my chiropractic career. So thanks, bro.

Dr. Matt Walker

Yeah man, I certainly appreciate hearing that obviously. I had an opportunity to see you on a friendship level and so got to know you well. The better you know someone the more you can really start to help them. Which are you know a lot of… that’s part of people getting out of their own way and letting people see who they are so that they can help them.

Luke Millett

Now I know recently Palmer just did a research study and we’ve learned that people are actually utilizing chiropractic care way more than we originally thought. So where do you see the chiropractic profession in 5, 10 or even 20 years from now?

Dr. Matt Walker

Man I love that you brought this question up because you know I know a little bit about the Gallup study. You know I’m looking at this and it feels like, it’s still very difficult to predict because we haven’t fully unified as a profession. I think the key for this profession is to really become unified and support one another despite minor technical discrepancies and how somebody treats a patient as far as technique, if we can get past that and just get on the same page that we are all here to help people and minimize the use of medication and surgical procedures if at all possible, the sky’s the limit, you know, I look at chiropractic kind of like Apple was, you know, the 90s, when they had like a 5% market share of the PC market. I don’t know what Apple has in their market share in the PC market today but I guarantee it’s more than 5%, significantly higher and chiropractic is perfectly positioned to grow exponentially through the next 5, 10, 20 years, the sky is the limit. You know the research showed that I think 14% of people are utilizing chiropractic as opposed to some studies that showed as low as 6%. So more people are utilizing it than what was known and I think that can continue to escalate as our message becomes more streamlined and it becomes known that if you go see a chiropractor you have the opportunity to get healthy without somebody offering you medication or a surgical procedure, which seems to me, my own personal common sense, even before I became a chiropractor was the natural first step to me. You know, when I went and saw Dr. Paula Sheedy, to get my neck worked on because I had an injury, playing football. I had a lot of options, you know my athletic trainers at the school, you know, said, do a bunch of rehab here and you know let’s get an MRI and maybe have a surgical consultation, and when I heard I could just go and she would handle it in a natural way, of course, my first instinct was I’m going to go there first and we’ll see about these other options and for me, fortunately, it worked the way it does for most people but a lot of people just don’t know. So If we can get everybody streamlined and understanding as, you know, a community and the country in one coin of thought of what a chiropractor represents and from my perspective, I think it’s natural a health care opportunity to go see a doctor who will try to give you options that are not medication and not surgical.

Jim Chester

Yeah man, I think that’s a huge eye-opener for most people out there and before I got into chiropractic just like you man, I didn’t know that the body had the power to heal itself. I thought that when we got sick, you know, we went to the doctor and they wrote us a script and we took the medication and we just try to heal our body with that and as I’ve become more integrated into the chiropractic world and understood more of the chiropractic philosophies, the body does heal itself naturally and it doesn’t need anything extra in it, it simply needs no interference, so if we can start correcting these things that most people are very misunderstood on, called subluxations, the body can naturally start to flow again and there’s more connection from the brain to the body and the body to the brain.

Dr. Matt Walker

No doubt, even more efficiently. The body will heal even if you’re not under chiropractic care, it is going to heal as well and it will heal with some, you know, a weak spots in it or weaker spots in it and, you won’t be able to maximize your full potential.

Jim Chester

And from my co-host over here, Luke Millett, he was suffering from migraine headaches and I believe it was Jaquelyn, was the first chiropractic adjustment he ever had.

Dr. Matt Walker

Oh yeah

Luke Millett

I believe so, yeah, I believe so

Dr. Matt Walker

And my wife stepped up huh?

Jim Chester

Yep I think that’s three years ago now, three or four years

Dr. Matt Walker

Atta girl. Today is our second year anniversary so shout out to her!

Jim Chester and Luke Millett

Congratulations!

Jim Chester

So, well, we’ve talked a lot about business, we talked a lot about chiropractic, now I want to jump into something I think most people will find very favorable that they might not know, and that’s marketing man.  What are you doing to leverage marketing for what you do and what can you teach others that might be listening to this, that will walk away with something that they feel like they’ve got some real value out of it?

Dr. Matt Walker

That’s a great question. I think that people just want to know who the person is, you know this world has been so mucked with identity theft and all these digital aspects, so if I could give people listening one thing to take away, be transparent, be consistent and be present, you know and be the same in both worlds online and in public. What I try to do is just share my life as it comes and be transparent and always be open to helping people in any way, shape or form and not necessarily have a strategic plan in how I communicate. I just want, my strategy is to help people, and if I put information out there and I get feedback and I learned from it, I utilize that to try to help more people.

Luke Millett

So what key marketing strategies could you not do without? Like how do you use media? Do you like traditional or social media? Like what works best for you?

Dr. Matt Walker

Well, I think that you have to have a web page, you know, of your business or each business that you have should have their own individual web page. Maybe a gold nugget here is, I think that every Doc should have a web page for themselves individually as a public figure, that’s one thing that I think has helped me differentiate myself in the marketplace. A while ago, I had a college intern develop a web page for me, and kind of let him run with it with his own spin and I’m tying that back to everything else that I’m doing in social media, you know, the more tie ins you can have the better because it creates more transparency if you’re the same person on all these different platforms. It also gives you more exposure because not everybody is going to be on Facebook that might be the same on Instagram or Snapchat you know, and all these things that are out there, Twitter.

Jim Chester

So consistency is key?

Dr. Matt Walker

Yeah, consistency and transparency across the board, you know, I think some of the YouTube research I had done recently, there are about 16 different platforms that are well recognized, so really, you should know all those platforms and be, you know, the same person on all of them.

Jim Chester

Do you have a preferred platform, or do you think one performs better than another?

Dr. Matt Walker

I think that I personally use Facebook because it’s just convenient and I’m comfortable with it. I think an area that could be grown is YouTube, I think there’s a lot of opportunity on YouTube still. It’s an area I probably will expand, I don’t personally know much about Snapchat or Twitter but I see huge followings and people doing very well. When I do YouTube research, Snapchat and Twitter seem to be very common highlighted items in the marketing.

Jim Chester

Well, that kind of rolls us right into the next question. I know that you probably have a smartphone probably right in front of you right now and one of the things I’m most interested in for other people out there is what’s your favorite app, and it doesn’t have to be like chiropractic driven, it doesn’t have to be business driven but what are you using out there that other people might like or they might be able to benefit in their day to day life?

Dr. Matt Walker

So, an app that I use on a daily basis to help me with accountability is called productive, that’s the name of the app and I put different things that I want to do on a daily basis which are my core things so if I just ran through the list on here today, my list is hit the gym, walk the dog, have one hour gratitude, take my morning vitamins, take evening vitamins, go for a ride, go for a swim, read a book, that’s you know, looking up and being able to see that every day helps me hold myself accountable that’s not one I’ve really seen anybody else utilize or it’s pretty simple to use.

Jim Chester

That’s pretty cool man!

Dr. Matt Walker

I think another good one is like my net diary, my net diary or my fitness pal I think everybody, it should be like mandatory, kids probably in school should have one of these apps and just track what they eat, exactly what they eat for a week or two, it doesn’t have to be in a long amount of time because you can eat the same things and you can quickly learn what are the good things, what are the bad things and then make adjustments as I’ve done that a few weeks of time, as I altered my diet. I do research on myself and for our weight loss protocols and just improving my athletic performance. It’s a very quick efficient way to make changes when you see the numbers behind what you’re consuming.

Jim Chester

That’s pretty sweet man, I think everybody will benefit from those couple of tips right there. I know that you just did something pretty extraordinary in something that challenged your athletic performance, would you mind talking to us a little bit about what you just did recently over in Barcelona with the Ironman?

Dr. Matt Walker

Sure, I don’t know where you want me to go specifically with it, other than that, it was an extre challenge, it was a half Ironman, but ,you know, a hard ocean swim with 2,500 other people, where you had feet in your face, your goggles potentially getting kicked off, and every second of the way, you know, salt water leaking and burning your eyes the sun glaring, so it’s hard to cite where you’re supposed to be going with all the feet in your face and we did get a clearer look at this Sun, you know, making it a just a massive glare, so it’s challenging in every way there outside of, you know you’re swimming off of, you know, the beach so you can’t touch or anything like that. It’s just a scary thing to go through open water swimming, if nobody’s ever done it, it’s been a real growing experience for me personally, I highly recommend it to people, you know, one of the reasons I got into triathlon and I mean specifically was I, if my daughter ever was out in the water and need to be saved, I want to be able to save her, so that’s one of the underlying driving factors in that and then I also had a major challenge on that you know it’s basically straight up a mountain and Barcelona for the bike 56 miles and I had a flat tire which after the race we realized there was a little piece of metal in there but I had three flats through the race and most people would not be able to finish the race because of that and I rode majority of the race on a flat tire because I was so determined to finish the race.

Jim Chester

That doesn’t sound like you!

Dr. Matt Walker

It was hard, don’t get me wrong, riding, you know, 56 miles half of it up a mountain on a flat tire, was brutal on my legs and then I was you know, an hour and a half behind, where I was supposed to be in the race at that point, so when I got to my half marathon, a 13 mile run, it was right in the heat of the day, so, the heat was you know much more than what I would typically had to deal with, I feel like, had I been on my normal pace which I hadn’t accounted for, you know, I’ve got to give a little love to ketones, because I took ketones through that entire race and I think that kept me on par, on my run to be able to battle through the fight you know, it’s funny, but I was so far behind on my bike because of my bike, I was worried about hitting the time limit to be able to complete the race and still get a finisher medal, It had never even crossed my mind to think about that, you know, because I performed well in these races, so I’m you know, Im getting in the mid six hours mark and still got at least an hour or so to run, I had to finish the race and I didn’t know if the race cut off with some thirty or eight hours, so it helped push me too.

Jim Chester

Yeah man, it’s really cool to hear some real-life experience from you on what you did and how you accomplished it and you know, I think that people, when you talk about being the same person you are on media as you are in person and being transparent and all those things, those markers that you’re talking about earlier on in our interview, I think that what you just said is the essence of all of that. Now, I want to go full circle with that, and how did chiropractic play in your life during your training for becoming Ironman and you know your performance level?

Dr. Matt Walker

Absolutely priceless. I can’t understand or even believe that people would try to do something like this without chiropractic.. I mean, I train on average, eleven sessions, three different disciplines so I’ll bike four times a week, run four times a week, swim three times a week, type thing, and my swims are like two miles long. This is a very simplistic example, well I don’t know how people can do this without Chiropractic. I swim two miles. I am a right-sided breather, most people breathe to just one side, so, think about the mechanics and now I’m just turning one side you know, two, three, four hundred breaths in an hour and a half time over and over again. It’s similar to what a lot of people do their jobs. You know, your job, you are typically doing a lot of the same mechanics over and over and over again. Well, you need people who understand your body to help reset those mechanics so that you don’t create this massive dysfunction that catches up to you later in life. I’ve got to give some credit to some nutritional education I have and you know my ability to understand that stuff from my chiropractic degree and how I am able to recover well, you know, from hard training weeks and and then knowing my body, knowing when to back off slightly and then I had a you know an odd injury three, four months ago, fooling around jumping off a you know a big slide out in the ocean and kind of landed awkwardly and you know that probably would have shut a lot of people down for the season, the injury that it affected my leg and how my leg was working but I was able to manage it because of chiropractic care improve and you know I hope to be back on par my races in Louisville in October so hopefully that race I’ll be where I’m supposed to be and qualify for Kona and the World Championships for next year. Keep pushing forward and spreading the word you know underline spreading the word in athletic excellence with chiropractic and representing chiropractic.

Jim Chester

Yeah man, that’s a really impressive, I think that a lot of people are going to learn about their personal abilities by listening to what you had to say on this podcast and I know Luke has a couple more questions for you maybe one or two and then we’re going to wrap up but I can’t say enough about how I’ve seen you come from the associate doctor position to somebody that’s, you know, working towards becoming an Ironman so you know man I’m just really proud of you and it’s been really awesome to see you from a distance performing and upping your game as well!

Dr. Matt Walker

I sincerely appreciate that and I want to say one quick thing to it. I’m just an average guy, you know, anybody can do this it’s just about putting together your plan and committing to it and moving forward. I see people that you would not expect have these Ironman events all the time and it’s really an inspiration as I see more and more people and find out more and more people that are doing it.

Luke Millett

Well, earlier you mentioned that you use the productive app to kind of keep track of all your daily activities and you mentioned one of those was reading, well I think people would be interested to know what does Dr. Matt Walker listen to?  What does he read? Do you follow any blogs or podcasts regularly?

Dr. Matt Walker

Yeah, a lot of times I’m purchasing my content these days from people that I think are experts in the industry so most recently I’ve purchased Russell Brunson’s book and some of his online training Ed Osburn has an online training, a couple different online training protocols which I’m a big fan of I think he’s a chiropractor who is doing great things for the profession and us being able to expand our reach specifically if I go a little more generic you know Tony Robbins is always a good motivator gives you some real-life application how to get yourself better and then if I want something specific that I’m trying to you know learn a new topic, maybe I’ll get into Ted X and search inside of Ted X because those are probably the main things that I’m focused on as far as reading and listening to right now.

Jim Chester

Cool man, we are approaching the end of our time with you. I can’t say enough about how I appreciate and Luke appreciates your stepping up and being our first interview for the Chiro Hustle podcast, and from everything you said, you are the essence of Chiro Hustle and you become a doctor, you becoming the athlete, you becoming the leader, that’s all Chiro Hustle mentality to me, and when it comes to people listening to this, I think they’re going to learn a great deal about who Dr. Matthew Walker is, where you came from, what inspires you and where you’re going.

Dr. Matt Walker

I‘m truly honored, I really am!

Luke Millett

So do you have any plugs you want to share with people, where can they find you, you got a website or anything you want to share with everyone?

Dr. Matt Walker

I think you know the easiest way to get a hold of me is to friend me on Facebook or send me a Facebook message. Facebook about as transparent, as transparent as I can be, you see me and my family, what I’m doing with my life there and you think I can be an influence and help you,  reach out to me there.

Jim Chester

Awesome man and enjoy the rest of your day and tell your family hello for me and I can’t wait till we connect next brother.

Dr. Matt Walker

Will do man, again it’s truly an honor.

Luke Millett

Yeah, thanks for coming on the show Doc. We really appreciate it.

Dr. Matt Walker

Alright, take care guys.

Jim Chester

Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.